Should I buy Alibaba stock in 2025?

Is it the right time to buy Alibaba?

Last update: 4 July 2025
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P. Laurore
P. LauroreFinance expert

Alibaba Group Holding Limited (NYSE: BABA) is currently trading at around $108.64 with an average daily trading volume of 18.2 million shares, reflecting sustained investor interest. Despite short-term consolidation, the company remains above its 200-day moving average—a signal of underlying long-term momentum. Recent quarterly earnings underlined robust performance, with revenue up 7% year-on-year and net profit surging by 279%. Noteworthy recent developments include a $1.53 billion fundraising for cloud and e-commerce expansion, a strategic partnership with Wix.com, and a significant $7 billion investment programme in commerce and data centres. Market sentiment towards Alibaba is constructively optimistic, buoyed by its leadership in e-commerce, burgeoning cloud operations, and moves into Southeast Asia. Sector-wide, technology and internet services firms are benefiting from a renewed appetite for profitable growth and digital infrastructure. The consensus target price from more than 13 national and international banks stands at $141, indicating widespread confidence in continued upside. For Australian investors seeking exposure to China’s digital economy with proven resilience and innovation capacity, Alibaba presents a compelling case for careful consideration in a diversified portfolio.

  • Strong revenue and profit growth in latest quarter.
  • Dominant position in China's e-commerce and cloud markets.
  • Ongoing international expansion, especially in Southeast Asia.
  • Strategic partnerships and large-scale technology investments.
  • Low valuation with PER of 14.52 compared to sector peers.
  • Ongoing regulatory scrutiny in China could impact future flexibility.
  • Competition from domestic rivals remains significant in e-commerce.
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  • Strong revenue and profit growth in latest quarter.
  • Dominant position in China's e-commerce and cloud markets.
  • Ongoing international expansion, especially in Southeast Asia.
  • Strategic partnerships and large-scale technology investments.
  • Low valuation with PER of 14.52 compared to sector peers.

Is it the right time to buy Alibaba?

Last update: 4 July 2025
P. Laurore
P. LauroreFinance expert
  • Strong revenue and profit growth in latest quarter.
  • Dominant position in China's e-commerce and cloud markets.
  • Ongoing international expansion, especially in Southeast Asia.
  • Strategic partnerships and large-scale technology investments.
  • Low valuation with PER of 14.52 compared to sector peers.
  • Ongoing regulatory scrutiny in China could impact future flexibility.
  • Competition from domestic rivals remains significant in e-commerce.
AlibabaAlibaba
0 Commission
Best Brokers in 2025
4.5
hellosafe-logoScore
AlibabaAlibaba
4.5
hellosafe-logoScore
  • Strong revenue and profit growth in latest quarter.
  • Dominant position in China's e-commerce and cloud markets.
  • Ongoing international expansion, especially in Southeast Asia.
  • Strategic partnerships and large-scale technology investments.
  • Low valuation with PER of 14.52 compared to sector peers.
Alibaba Group Holding Limited (NYSE: BABA) is currently trading at around $108.64 with an average daily trading volume of 18.2 million shares, reflecting sustained investor interest. Despite short-term consolidation, the company remains above its 200-day moving average—a signal of underlying long-term momentum. Recent quarterly earnings underlined robust performance, with revenue up 7% year-on-year and net profit surging by 279%. Noteworthy recent developments include a $1.53 billion fundraising for cloud and e-commerce expansion, a strategic partnership with Wix.com, and a significant $7 billion investment programme in commerce and data centres. Market sentiment towards Alibaba is constructively optimistic, buoyed by its leadership in e-commerce, burgeoning cloud operations, and moves into Southeast Asia. Sector-wide, technology and internet services firms are benefiting from a renewed appetite for profitable growth and digital infrastructure. The consensus target price from more than 13 national and international banks stands at $141, indicating widespread confidence in continued upside. For Australian investors seeking exposure to China’s digital economy with proven resilience and innovation capacity, Alibaba presents a compelling case for careful consideration in a diversified portfolio.
Table of Contents
  • What is Alibaba?
  • What is the price of Alibaba stock?
  • Our full analysis of Alibaba stock
  • How to buy Alibaba stock in Australia?
  • Our 7 tips for buying Alibaba stock
  • The latest news about Alibaba
  • FAQ
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At HelloSafe, our expert has been tracking the performance of Alibaba for over three years. Every month, hundreds of thousands of users in Australia trust us to decipher market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, paid by Alibaba.

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What is Alibaba?

IndicatorValueAnalysis
🏳️ NationalityChina (listed on NYSE, USA)Alibaba is a leading Chinese tech firm with global investor access.
💼 MarketNYSE (BABA)US listing enhances visibility and liquidity for Australian investors.
🏛️ ISIN codeUS01609W1027US ISIN enables trading on international brokerage platforms.
👤 CEOEddie Yongming WuAppointed in September 2023; focused on innovation and international growth.
🏢 Market cap$261.08 billion USDLarge-cap status signals stability and major sector influence.
📈 Revenue236.45 billion CNY (Q1 2025)Revenue is rising, driven by e-commerce and cloud initiatives.
💹 EBITDANot publicly disclosed separatelyInvestors should monitor regular results for operating margin trends.
📊 P/E Ratio (Price/Earnings)14.52Attractive valuation, reflecting growth recovery and improving profitability.
🏳️ Nationality
Value
China (listed on NYSE, USA)
Analysis
Alibaba is a leading Chinese tech firm with global investor access.
💼 Market
Value
NYSE (BABA)
Analysis
US listing enhances visibility and liquidity for Australian investors.
🏛️ ISIN code
Value
US01609W1027
Analysis
US ISIN enables trading on international brokerage platforms.
👤 CEO
Value
Eddie Yongming Wu
Analysis
Appointed in September 2023; focused on innovation and international growth.
🏢 Market cap
Value
$261.08 billion USD
Analysis
Large-cap status signals stability and major sector influence.
📈 Revenue
Value
236.45 billion CNY (Q1 2025)
Analysis
Revenue is rising, driven by e-commerce and cloud initiatives.
💹 EBITDA
Value
Not publicly disclosed separately
Analysis
Investors should monitor regular results for operating margin trends.
📊 P/E Ratio (Price/Earnings)
Value
14.52
Analysis
Attractive valuation, reflecting growth recovery and improving profitability.

What is the price of Alibaba stock?

The price of Alibaba stock is falling this week.

Currently, Alibaba trades at $108.64, down $2.07 (–1.87%) over the past 24 hours and –4.64% for the week. Market capitalisation stands at $261.08 billion, with an average daily trading volume of 18.2 million shares (3 months). The price/earnings ratio is 14.52, the dividend yield is 0.93%, and the stock beta is low at 0.21.

Given recent volatility, investors should remain attentive to both global and sector-specific trends.

Our full analysis of Alibaba stock

We have reviewed Alibaba’s latest financial results alongside its stock market performance over the past three years, combining multi-source analysis—ranging from financial indicators and technical signals to competitive positioning—using proprietary algorithms. This comprehensive process offers a data-rich perspective on where the stock stands within the evolving global technology sector. So, why might Alibaba stock once again become a strategic entry point into the digital commerce and cloud innovation sector in 2025?

Recent performance and market context

In 2025, Alibaba has demonstrated one of the tech sector’s most notable comeback stories. The share price, now at US$108.64, has surged 47.45% over the past year and nearly 28% over the last six months, even as the broader Chinese technology sector faced turbulence. While this week saw a temporary pullback (down 4.64%), this is viewed largely as healthy consolidation after strong gains. Analyst consensus remains bullish, forecasting 49% upside to US$162.15. Alibaba’s fundamentals were reinforced by standout Q1 results, delivered amid heightened global demand for digital infrastructure and e-commerce solutions.

Recent positive events include the announcement of a US$7 billion investment in core commerce infrastructure and new data centres, as well as a strategic partnership with Wix.com aimed at capturing SME growth worldwide. The company’s raising of US$1.53 billion through exchangeable bonds signals strong institutional confidence in Alibaba’s balance sheet and future cash flows. At the macro level, robust recovery in Asian consumption and a global pivot to digital commerce and cloud computing bodes well for Alibaba’s core operations and revenue mix, a dynamic keenly relevant to Australian investors tracking Asia-Pacific trends.

Technical analysis

Technical indicators suggest Alibaba is currently at an opportune inflection point. The 14-day RSI sits near neutral at 38.95, indicating the stock is neither overbought nor oversold; thus, selling pressure appears to be stabilising. The MACD (–1.48) is flashing a buy signal, often interpreted as a harbinger of near-term upside momentum. Notably, the share price remains above its 200-day moving average (US$106.57), a classic long-term bullish trend signal, even as it consolidates below its 20-, 50-, and 100-day averages. Key support at US$109.82 and resistance at US$111.27 provide well-defined technical boundaries, while upward breakouts above short-term resistance (US$116.23) could trigger rapid price appreciation.

Structurally, a period of consolidation above major support levels is typically constructive, absorbing past profits and setting the stage for a sustained bullish reversal. The technical set-up is reinforced by a low beta of 0.21, which signals lower volatility than the broader market, making Alibaba potentially attractive to Aussie investors seeking exposure to global tech trends with a measure of downside resilience.

Fundamental analysis

Alibaba’s Q1 2025 financials confirm the robustness of its growth trajectory. Quarterly revenue reached 236.45 billion yuan, up 7% year-on-year, supported by cloud, commerce, and logistics segments. Net income soared 279% to 12.38 billion yuan, reflecting operational leverage and effective cost controls. Earnings per share came in at US$1.36, broadly in line with analyst expectations, and the company has maintained a forward dividend yield of 0.93%—a rare offering among Chinese megacaps.

Valuation remains compelling: with a trailing P/E ratio of 14.52, Alibaba trades at a notable discount to global tech peers and its own historical averages, despite accelerating profitability. The company’s integrated ecosystem, spanning commerce, cloud, fintech, and logistics, continues to drive competitive advantage and margin expansion. Ongoing innovation in AI, platform services, and digital payments supports long-term growth potential, while a dominant market position in the Chinese digital economy further enhances its structural appeal. International expansion—particularly in Asia-Pacific through brands like AliExpress and Lazada—diversifies revenue streams away from the Chinese core while capturing the world’s fastest-growing e-commerce and fintech markets.

Volume and liquidity

With an average daily trading volume of 18.2 million shares over the last three months, liquidity in Alibaba is robust, enabling easy entry and exit for investors of all sizes. Such sustained volume is indicative of persistent institutional and retail interest, which often correlates with dynamic price discovery and the potential for trending moves. The company’s large free float, supported by an ongoing commitment to transparency and corporate governance, makes it especially attractive for Australian market participants needing market depth and efficient order execution.

Catalysts and positive outlook

Multiple bullish catalysts lie ahead for Alibaba in 2025. The company’s aggressive US$7 billion investment plan aims to supercharge data centre, cloud, and e-commerce infrastructure—setting the groundwork for double-digit topline growth in the next two years. The strategic tie-up with Wix.com creates additional revenue channels in global SME enablement, an area experiencing high digital transformation momentum. Rollouts of next-generation AI services within the Alibaba Cloud and fresh innovations in logistics (Cainiao) and payments promise new streams of high-margin growth. Notably, Alibaba is ideally positioned to capitalise on both the China digital rebound and soaring Asia-Pacific consumer demand, trends that are watched closely by Australian investors seeking international diversification.

From a sector perspective, the entire technology and online retail sector are experiencing sustained tailwinds. Increased regulatory clarity for Chinese internet giants, a stabilising yuan, and global digital migration further underpin Alibaba’s attractive outlook. With market sentiment swinging from caution to optimism, and with strong analyst support, all signals point toward renewed confidence and upside opportunity.

Investment strategies

Given Alibaba’s technical positioning and the tailwind of operational catalysts, various investment horizons present compelling cases:

  • Short-term: The current price consolidation above key support and in range of a bullish MACD crossover provides an attractive technical entry. Any clear rebound above US$111.27 could trigger a run toward the analyst consensus target.
  • Medium-term: Approaching mid-2025, major catalysts—such as further AI product launches, new regional partnerships, and block trades by institutional investors—could support continued expansion and rerating. Revenue growth visibility and multiple positive company-specific events offer substantial upside relative to current price levels.
  • Long-term: For patient investors, Alibaba stands out as an undervalued large-cap compounder. Its sector leadership, ongoing innovation, and balanced international revenue platform establish a foundation for sustainable outperformance versus regional and sector indices. Strategic initiatives—ranging from cloud computing and AI to logistics innovation—make the stock an ideal pillar in global portfolios diversified by sector and geography.

Crucially, entering while the stock is near recent technical lows or just ahead of upcoming company catalysts may optimise risk/reward. With a P/E below global competitors and renewed shareholder remuneration via dividends, Alibaba is positioned to reward those who act with discipline and vision.

Is it the right time to buy Alibaba?

Having weighed the data, Alibaba showcases a blend of technical, fundamental, and strategic strengths rarely seen at its current valuation. The company’s consistent revenue and earnings growth, proven resilience to sector headwinds, and ability to capture growth in cloud, logistics, and AI suggest that renewed buying interest is more than justified. Institutional confidence, robust volume, and a strong track record for innovation underpin a bullish narrative for the months and years ahead.

In summary, Alibaba seems to represent an excellent opportunity at the current juncture—supported by healthy fundamentals, persuasive technical signals, and a converging set of growth catalysts. For investors in Australia seeking exposure to Asia’s technology leadership and global digital transformation, this stock may be entering a new bullish phase with well-balanced risk and return dynamics.

Alibaba remains a compelling candidate for investors who favour forward-looking, fundamentally sound opportunities, and with upcoming catalysts on the horizon, its upside potential deserves close and confident attention.

How to buy Alibaba stock in Australia?

Buying Alibaba stock online is straightforward and secure when using a regulated Australian broker. Investors typically choose between two main methods: spot buying for direct share ownership, or trading CFDs (Contracts for Difference) for leveraged exposure to Alibaba’s price movements without owning the underlying shares. Both methods can be accessed with a few clicks, allowing you to invest from home and manage your positions easily. To help you choose, you’ll find a detailed broker comparison further down the page.

Spot buying

A cash purchase means buying Alibaba shares directly on the stock market with your own funds. This is the most traditional and transparent approach, giving you full shareholder rights. Australian brokers usually charge a fixed commission per order, typically around $5–$10 AUD.

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Gain scenario

If the Alibaba share price is $108.64 USD (about $163 AUD), you can buy around 6 shares with a $1,000 AUD stake, including a brokerage fee of around $5.

If the share price rises by 10%, your shares are now worth $1,100 AUD.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading lets you speculate on Alibaba’s price without buying the physical shares. Instead, you enter a contract with the broker based on price movements. Fees here come as spreads (the difference between buy and sell price) and overnight financing costs if you hold your position for more than a day.

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CFD Gain Scenario with Leverage

You open a CFD position on Alibaba shares, with 5x leverage.

This gives you a market exposure of $5,000 AUD with a $1,000 AUD deposit.

Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before you invest, be sure to compare brokers’ fees, range of features, and trading conditions to find what fits your needs best. The choice between direct share ownership and CFD trading will depend on your investment goals, risk tolerance, and trading style. For more details, check the broker comparison section further down the page.

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Our 7 tips for buying Alibaba stock

📊 Step📝 Specific tip for Alibaba
Analyze the marketFollow global tech trends and Chinese economic policies impacting Alibaba’s performance.
Choose the right trading platformOpt for an AU-regulated broker offering access to US shares with competitive fees.
Define your investment budgetSet a clear limit and consider diversifying with other tech stocks alongside Alibaba.
Choose a strategy (short or long term)Decide if you want to benefit from short-term volatility or Alibaba’s long-term growth.
Monitor news and financial resultsReview Alibaba’s financial results and strategic partnerships for timely insights.
Use risk management toolsUse stop-loss and take-profit orders to protect your Alibaba investment from sharp swings.
Sell at the right timeConsider selling if Alibaba reaches strong resistance or after major earnings announcements.
Analyze the market
📝 Specific tip for Alibaba
Follow global tech trends and Chinese economic policies impacting Alibaba’s performance.
Choose the right trading platform
📝 Specific tip for Alibaba
Opt for an AU-regulated broker offering access to US shares with competitive fees.
Define your investment budget
📝 Specific tip for Alibaba
Set a clear limit and consider diversifying with other tech stocks alongside Alibaba.
Choose a strategy (short or long term)
📝 Specific tip for Alibaba
Decide if you want to benefit from short-term volatility or Alibaba’s long-term growth.
Monitor news and financial results
📝 Specific tip for Alibaba
Review Alibaba’s financial results and strategic partnerships for timely insights.
Use risk management tools
📝 Specific tip for Alibaba
Use stop-loss and take-profit orders to protect your Alibaba investment from sharp swings.
Sell at the right time
📝 Specific tip for Alibaba
Consider selling if Alibaba reaches strong resistance or after major earnings announcements.

The latest news about Alibaba

Alibaba has announced a major $7 billion investment into its commerce unit and new data centres. This move aims to support innovative growth in Asia-Pacific, including Australia, by boosting cloud infrastructure capacity, which is likely to facilitate further digital transformation for regional partners and clients and strengthen Alibaba’s competitive edge in enterprise solutions.

Alibaba and Wix.com have formed a strategic partnership to accelerate small business growth. This collaboration is designed to enhance digital commerce platforms for SMEs, a segment of high importance in Australia, offering advanced e-commerce solutions and global marketplace access for locally based businesses looking to expand internationally.

Alibaba’s latest quarterly results have surpassed analyst expectations, showcasing strong sales and profit growth. The first quarter 2025 report revealed a 7% year-on-year increase in sales and a net profit surge of 279%, reflecting the momentum of Alibaba’s core businesses and confirming the platform’s resilience and growth outlook in key international markets, including regions connected to the AU economy.

Analysts maintain a positive long-term view on Alibaba’s stock, forecasting up to 49% price potential. Despite recent price consolidation, the stock’s forward price/earnings ratio remains attractive compared to the sector, while a low beta indicates relative stability, factors that can appeal to Australian institutional and professional investors seeking diversified Asia exposure.

Alibaba’s international expansion, especially through AliExpress and Lazada, is driving increased brand presence in Australia. The growth of these platforms is opening new channels for Australian businesses and consumers, fostering cross-border trade and supporting broader choices and competitive pricing for AU market participants.

FAQ

What is the latest dividend for Alibaba stock?

Alibaba currently pays a dividend of $1.05 USD per share, with a yield of about 0.93%. The latest payment reflected stronger cash flow and solid earnings over recent quarters. The company introduced its first dividend in 2023, and while there is no set frequency yet, management has indicated a willingness to return value to shareholders as performance allows.

What is the forecast for Alibaba stock in 2025, 2026, and 2027?

Using the latest price of $108.64, the projected values are $141.23 at the end of 2025, $162.96 by the end of 2026, and $217.28 by the end of 2027. Sector momentum in Asian tech remains robust, and Alibaba’s ongoing innovation in AI and cloud services is expected to support further growth according to leading analysts.

Should I sell my Alibaba shares?

Holding Alibaba shares could be a wise strategy given its attractive valuation, strong fundamentals, and consistent historical performance. The company continues to innovate and expand, especially in e-commerce, cloud, and international markets, all of which support a positive long-term outlook. Given a moderate price-to-earnings ratio and solid profitability, many investors may choose to stay positioned for potential future gains.

Are Alibaba shares eligible for any special tax or retirement investment scheme in Australia?

Alibaba shares are not eligible for Australian tax-advantaged accounts like superannuation funds or local investment schemes. Dividends paid to Australian investors are generally subject to US withholding tax, typically at 30%, but this may be reduced via the Australia–US tax treaty. Capital gains are taxed according to Australian rules, including potential discount eligibility for long-term holdings.

What is the latest dividend for Alibaba stock?

Alibaba currently pays a dividend of $1.05 USD per share, with a yield of about 0.93%. The latest payment reflected stronger cash flow and solid earnings over recent quarters. The company introduced its first dividend in 2023, and while there is no set frequency yet, management has indicated a willingness to return value to shareholders as performance allows.

What is the forecast for Alibaba stock in 2025, 2026, and 2027?

Using the latest price of $108.64, the projected values are $141.23 at the end of 2025, $162.96 by the end of 2026, and $217.28 by the end of 2027. Sector momentum in Asian tech remains robust, and Alibaba’s ongoing innovation in AI and cloud services is expected to support further growth according to leading analysts.

Should I sell my Alibaba shares?

Holding Alibaba shares could be a wise strategy given its attractive valuation, strong fundamentals, and consistent historical performance. The company continues to innovate and expand, especially in e-commerce, cloud, and international markets, all of which support a positive long-term outlook. Given a moderate price-to-earnings ratio and solid profitability, many investors may choose to stay positioned for potential future gains.

Are Alibaba shares eligible for any special tax or retirement investment scheme in Australia?

Alibaba shares are not eligible for Australian tax-advantaged accounts like superannuation funds or local investment schemes. Dividends paid to Australian investors are generally subject to US withholding tax, typically at 30%, but this may be reduced via the Australia–US tax treaty. Capital gains are taxed according to Australian rules, including potential discount eligibility for long-term holdings.

P. Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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