Should I buy Amazon shares in Australia in 2025?
Is it the right time to buy Amazon?
ScoreAmazon.com Inc. (AMZN) continues to hold its status as a global leader in e-commerce and cloud computing, with the stock trading near USD 219.92 as of early July 2025. Typical daily volumes of nearly 50 million shares indicate substantial liquidity and sustained interest from both institutional and retail investors. Recently, Amazon reported strong Q1 2025 results, with revenues up 9% year-on-year and earnings per share surpassing expectations, driven notably by a robust 17% growth in AWS, Amazon's cloud arm. Strategic investments in artificial intelligence, including a USD 100 billion commitment this year, and ongoing innovation with proprietary AI chips, are transforming AWS into an even larger engine of growth. While the stock is trading at a relatively high price/earnings ratio of 35.82, the market’s sentiment remains constructive, buoyed by Amazon’s continued ability to outperform and its expansive opportunities—especially as the global shift towards cloud adoption accelerates. The current sector backdrop places technology and digital infrastructure at the forefront of growth themes. According to the consensus of 15 national and international banks, the target price for Amazon is set at USD 285, reflecting the broad confidence in Amazon’s fundamental prospects.
- ✅Consistent double-digit revenue growth in key cloud and AI segments.
- ✅Dominant leadership in both global e-commerce and cloud computing.
- ✅Significant USD 100B investment in artificial intelligence innovation.
- ✅AWS delivering high-margin, fast-growing recurring revenues.
- ✅Robust financials with strong cash flow and high institutional ownership.
- ❌Relatively high valuation with a PER of 35.82 requires sustained earnings growth.
- ❌Near-term revenue guidance slightly below consensus expectations.
Score- ✅Consistent double-digit revenue growth in key cloud and AI segments.
- ✅Dominant leadership in both global e-commerce and cloud computing.
- ✅Significant USD 100B investment in artificial intelligence innovation.
- ✅AWS delivering high-margin, fast-growing recurring revenues.
- ✅Robust financials with strong cash flow and high institutional ownership.
Is it the right time to buy Amazon?
- ✅Consistent double-digit revenue growth in key cloud and AI segments.
- ✅Dominant leadership in both global e-commerce and cloud computing.
- ✅Significant USD 100B investment in artificial intelligence innovation.
- ✅AWS delivering high-margin, fast-growing recurring revenues.
- ✅Robust financials with strong cash flow and high institutional ownership.
- ❌Relatively high valuation with a PER of 35.82 requires sustained earnings growth.
- ❌Near-term revenue guidance slightly below consensus expectations.
Score- ✅Consistent double-digit revenue growth in key cloud and AI segments.
- ✅Dominant leadership in both global e-commerce and cloud computing.
- ✅Significant USD 100B investment in artificial intelligence innovation.
- ✅AWS delivering high-margin, fast-growing recurring revenues.
- ✅Robust financials with strong cash flow and high institutional ownership.
- What is Amazon?
- What is the price of Amazon stock?
- Our full analysis of the Amazon stock
- How to buy Amazon stock in Australia?
- Our 7 tips for buying Amazon stock
- The latest news about Amazon
- FAQ
Why trust HelloSafe ?
At HelloSafe, our expert has been tracking the performance of Amazon for over three years. Every month, hundreds of thousands of users in Australia trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Amazon.
What is Amazon?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United States | Amazon is an American company with global reach and strong AU presence. |
| 💼 Market | NASDAQ (USD) | Listed on NASDAQ, offering high liquidity and easy global access. |
| 🏛️ ISIN code | US0231351067 | This ISIN uniquely identifies Amazon on global financial markets. |
| 👤 CEO | Andy Jassy | Jassy guides Amazon’s continued growth in e-commerce and cloud. |
| 🏢 Market cap | $2.33 trillion USD | Large cap reflects Amazon’s leadership and innovation potential. |
| 📈 Revenue | $155.7 billion USD (Q1 2025) | Revenue is up 9% yearly, showing steady business expansion. |
| 💹 EBITDA | Not disclosed (see net profit) | Amazon’s operating profits reflect ongoing investment in new tech. |
| 📊 P/E Ratio (Price/Earnings) | 35.82 | High ratio implies strong growth expectations and premium valuation. |
What is the price of Amazon stock?
The price of Amazon stock is rising this week. Amazon is currently trading at $219.92 USD, down -0.24% over the past 24 hours, and showing slight volatility around $220 USD for the week. The company boasts a market capitalisation of $2.33 trillion and an average three-month trading volume of 49.85 million shares. Its P/E Ratio stands at 35.82, with no dividend yield, and a stock beta of 1.34, reflecting above-average market volatility. This active trading and robust valuation highlight Amazon’s attractiveness and resilience for Australian investors navigating global market shifts.
Our full analysis of the Amazon stock
After reviewing Amazon’s most recent financial results and the stock’s performance over the past three years, this analysis integrates numerous perspectives from financial indicators, technical signals, market data, and competitor comparisons, refined by our proprietary analytical models. By drawing on a wide range of sources and rigorous methodologies, we seek to build a robust narrative around Amazon’s evolving investment profile. So, why might Amazon stock once again become a strategic entry point into the global technology and e-commerce sector in 2025?
Recent performance and market context
Amazon’s share price stands at $219.92 USD as of July 2025, showing slight volatility in the short term but with an annual gain of +9.94%. Weekly fluctuations have stabilised around $220, offering buyers clarity amid wider market swings. Over the last year, Amazon has outperformed many legacy peers, bolstered by strong quarterly results and a confident earnings beat in Q1. Notably, Amazon Web Services (AWS) remains central to growth, contributing $29.3 billion in Q1 2025 revenues with an exceptional 17% year-on-year rise, underpinned by surging AI and cloud demand. The announcement of a $100 billion investment in advanced artificial intelligence further reinforces the company’s leading role as a global tech innovator. For Australian investors, the weak Australian dollar versus the USD enhances the global relevance of such US-based giants, providing currency diversification for local portfolios. Sector tailwinds—including the global shift toward cloud computing, digital commerce, and generative AI—continue to provide a favourable backdrop for Amazon’s ongoing expansion.
Technical analysis
Technically, Amazon exhibits a robust set-up with several bullish signals. The Relative Strength Index (RSI) has recently reached 67.88, signalling strong momentum approaching overbought territory but not yet a reversal. The MACD indicator offers a clear bullish reading at 3.86, suggesting continued upward price movement in the near term. The 200-day moving average serves as a firm support at $205.13, while the current price comfortably exceeds this threshold. Amazon recently tested resistance near $242.52 (its 52-week high). Should buyers regain control and volume increase on breakouts above this resistance, the stock could enter a renewed rally. The present consolidation zone could be interpreted as a healthy pause before the next upward leg, making it an attractive technical entry zone, particularly for Australian investors who prefer to buy on confirmation of trend sustainability.
Fundamental analysis
Amazon’s fundamentals are exceptionally strong, blending consistent revenue growth, operational scale, and bold strategic innovation. In Q1 2025, the company delivered revenue of $155.7 billion, up 9% year-on-year, outpacing industry averages and exceeding analyst expectations. EPS hit $1.59, with a robust margin driven by AWS’s profitability and expanding advertising segments. The company’s forward P/E stands at 35.82, which is elevated but justified by double-digit growth prospects and dominant positions across multiple global markets. AWS remains the unrivalled leader in cloud infrastructure, underpinning the business with predictable, recurring revenues, while emerging investments in generative AI and custom chip design (e.g., Trainium2) position Amazon as a future driver of both technology standards and efficiency.
Its diversified ecosystem—including e-commerce, logistics, cloud, media, and advertising—offers defensive characteristics against sector disruptions. Amazon’s brand power and customer loyalty continue to set industry benchmarks, particularly as it expands its logistics and last-mile delivery capabilities. For Australian investors seeking to capture the growth of technology innovation, digital commerce, and AI-driven transformation, Amazon stands as a default blue-chip holding.
Volume and liquidity
Amazon’s trading liquidity is among the world’s highest, with a three-month average volume around 49.85 million shares per day. This immense liquidity ensures that institutional and retail investors can enter or exit positions with minimal spread risk, enabling dynamic portfolio management across timeframes. Its market capitalisation, now at $2.33 trillion USD, places Amazon firmly in the top echelon of global equities, bringing additional confidence to investors that require reliability and established market presence. The stock’s strong float—over 10.6 billion shares—further supports tight bid-ask spreads, a critical consideration when markets become more volatile.
For the Australian market, where liquidity in some large-cap domestic stocks can occasionally be limiting, Amazon’s status as a global liquidity anchor enhances its attractiveness. Its inclusion in virtually all major international indices and ETFs also supplies a foundation for persistent institutional demand.
Catalysts and positive outlook
The outlook for Amazon is supported by multiple powerful catalysts. The firm’s upcoming $100 billion AI investment signals both vision and conviction about the future of artificial intelligence. Significant partnerships in generative AI and ongoing innovation in chip design through Trainium2 are expected to elevate AWS’s competitive advantage in the years ahead. AWS’s robust growth, triple-digit increases in AI-related revenues, and strong penetration in the global enterprise IT market (where over 85% of spending is still on-premises) offer a long runway for cloud migration and recurring revenue expansion. In the e-commerce sphere, Amazon continues optimisation with faster delivery networks, fresh retail concepts, and region-specific growth—particularly relevant for Australia as logistics integration grows and Amazon.com.au expands.
On the environmental, social, and governance (ESG) front, Amazon’s ongoing investments in sustainability, packaging, and decarbonisation initiatives align with AU investors’ increasing focus on ESG criteria. Leadership in sustainability reporting and circular economy efforts are also likely to attract new sources of capital as policy environments tighten globally.
Investment strategies
- Short-term: With a bullish technical structure, near-term traders may capitalise on upward momentum, especially as the price approaches and potentially breaks through its $242.52 resistance.
- Medium-term: Investors may benefit from participating in the next wave of AWS-driven growth or positive earnings surprises, both of which could fuel renewed cycles of analyst upgrades or re-ratings.
- Long-term: For patient investors, Amazon’s diverse ecosystem, leadership in high-growth tech verticals, robust free cash flow, and ambitious R&D agenda deliver sustained value creation, even in the face of cyclical volatility. The convergence of cloud, AI, and e-commerce trends positions Amazon as a dominant global platform for digital transformation.
Ideal positioning occurs on periods of technical consolidation near major support, or by scaling in systematically during pullbacks ahead of key earnings or strategic announcements. For Australian investors, the backdrop of strong USD assets and global sectoral relevance can further moderate risk and maximise portfolio diversification.
Is it the right time to buy Amazon?
Amazon brings together a rare combination of global scale, high-quality growth, cutting-edge innovation, powerful competitive moats, and an ambitious roadmap for AI and cloud expansion. Its fundamentals are not only resilient but show acceleration in strategic drivers like AI, where few competitors can match its investment and reach. The stock’s robust technical set-up, driven by strong RSI, bullish MACD, and positioning near support, confirms that timing is favourable for buyers seeking either short-term trading opportunities or strategic portfolio additions.
For Australian investors, Amazon’s international reach, liquidity, and diverse revenue streams enhance its relevance as both a core long-term holding and a tactical opportunity. The next quarters may present a new bullish phase for the stock, making it an excellent candidate to consider as a pillar for exposure to the global technology and e-commerce revolution.
Amazon continues to deliver solid growth and innovation, offering an outstanding combination of sector leadership, liquidity, and upside potential. With fundamentals justifying renewed interest and the outlook underscored by strong catalysts, the stock seems well poised for its next upward move, making now an especially compelling moment to assess Amazon for strategic allocation in any forward-looking Australian portfolio.
How to buy Amazon stock in Australia?
Buying Amazon stock online is simple, transparent, and secure with any regulated broker in Australia. Investors can choose between spot buying (owning real shares) or trading CFDs (speculating on price movements with leverage). Both methods are widely accessible and offer fast order execution under robust local regulation. To help you find the right partner, you’ll find a detailed broker comparison further down the page.
Cash buying
Cash buying means purchasing actual Amazon shares in your name via a broker, giving you ownership and potential for long-term growth. Brokers usually charge a fixed commission per order, often around AUD 5–10.
Gain scenario
If the Amazon share price is $220 USD (~$330 AUD), you can buy around 3 shares with a $1,000 AUD stake, including a brokerage fee of around $5. If the share price rises by 10%, your shares are now worth $1,100 AUD. Result: +$100 gross gain, i.e. +10% on your investment.
This method is ideal for simple, fee-transparent, and long-term investing.
Trading via CFD
CFD trading on Amazon lets you speculate on price moves without owning the shares, using leverage. You’ll pay a spread (difference between buy/sell prices) and possibly overnight financing to keep leveraged positions open.
Gain scenario
You open a CFD position on Amazon shares, with 5x leverage.
This gives you a market exposure of $5,000 AUD.
If the stock rises by 8%, your position gains 8% × 5 = 40%.
Result: +$400 gain, on a bet of $1,000 (excluding fees).
CFDs are flexible but require strict risk management and suit active, experienced traders.
Final advice
Before investing, always compare broker fees and features, as these can impact your returns. The best approach—spot buying or CFD—depends on your financial objectives and risk appetite. Use the comparison tool further down the page to guide your decision and make investing in Amazon as efficient as possible.
Check out the best brokers in Australia!Compare brokersOur 7 tips for buying Amazon stock
| 📊 Step | 📝 Specific tip for Amazon |
|---|---|
| Analyze the market | Examine e-commerce and cloud computing growth, especially how AI investments are shaping Amazon’s business outlook. |
| Choose the right trading platform | Select a trusted Australian broker offering seamless USD transactions and easy access to the NASDAQ for Amazon shares. |
| Define your investment budget | Decide on a comfortable amount, as Amazon’s share price is significant; diversify with other assets to manage risk. |
| Choose a strategy (short or long term) | For many, a long-term approach is attractive, reflecting Amazon’s strength in innovation and scalable technology platforms. |
| Monitor news and financial results | Track quarterly reports, cloud revenue, and AI announcements, as these can spark meaningful share price movement. |
| Use risk management tools | Apply stop-loss or take-profit orders to help protect against sudden moves, given Amazon’s moderate volatility. |
| Sell at the right time | Plan to lock in profits during technical highs or before major events—know your exit goals before you invest. |
The latest news about Amazon
Amazon's Q1 2025 earnings exceeded analyst forecasts, with strong growth in both revenue and profit. The company reported USD 155.7 billion in revenue, up 9% year-on-year, and an earnings per share of USD 1.59, surpassing consensus by nearly 18%. This led to renewed investor optimism and confirms Amazon’s operational strength, a trend relevant to Australian stakeholders with exposure to large-cap US tech.
Amazon has announced a USD 100 billion investment in artificial intelligence and cloud infrastructure in 2025. This massive commitment aims to further position Amazon as a global leader in next-generation cloud and AI services. For the Australian market, it reinforces AWS’s status as the leading cloud platform for businesses and government entities seeking scalable, innovative technology solutions.
Amazon Web Services Australia continues to expand, supporting national digital transformation initiatives and local cloud adoption. AWS’s ongoing investment in local data centres and collaborations with Australian corporations and public bodies is a key driver of IT sector growth. This directly benefits Amazon’s competitive standing while promoting digital upskilling and cybersecurity advancements across the Australian economy.
The stock’s technical momentum remains positive, with the MACD on a bullish signal and RSI near overbought territory. Amazon is consolidating above the important support at USD 205.13 (200-day average), and approaching its 52-week high. Strong technical support and robust trading volumes point to sustained institutional and retail interest, especially from international markets including Australia.
Amazon’s diversified ecosystem, with strength in e-commerce, advertising, and AWS, delivers unrivalled resilience and growth potential. The company’s leadership in online retail and cloud, alongside pioneering moves in AI hardware and generative AI partnerships, underpins positive sentiment among analysts. These fundamentals continue to attract Australian investors focused on global digital megatrends and sectoral innovation.
FAQ
What is the latest dividend for Amazon stock?
Amazon does not currently pay a dividend. The company has consistently opted to reinvest profits back into business growth, targeting cloud innovation, artificial intelligence, and global expansion. This strategy has supported Amazon’s reputation as a major growth stock rather than an income-focused investment.
What is the forecast for Amazon stock in 2025, 2026, and 2027?
With a current share price of $219.92, the projected value is $285 at the end of 2025, $329 at the end of 2026, and $440 at the end of 2027. This reflects Amazon's strong fundamentals, continuous market leadership, and ongoing investments in technology and cloud infrastructure, which analysts expect will fuel sustained growth.
Should I sell my Amazon shares?
It may be more advantageous to hold your Amazon shares, as the company demonstrates resilience, innovation, and sector leadership in e-commerce and cloud. Its history of solid performance, ongoing strategic investments, and robust international demand suggest positive long-term prospects. Retaining your position can allow participation in future growth and industry megatrends.
Are capital gains from Amazon shares taxed in Australia or eligible for special schemes?
Capital gains from Amazon shares are generally subject to Australian Capital Gains Tax (CGT). The stock is not eligible for local tax-advantaged schemes such as franking credits. If held for over a year, you may qualify for a CGT discount, and dividends, if ever paid, could be subject to US withholding tax too. Always confirm specifics with a licensed tax adviser or the ATO.
What is the latest dividend for Amazon stock?
Amazon does not currently pay a dividend. The company has consistently opted to reinvest profits back into business growth, targeting cloud innovation, artificial intelligence, and global expansion. This strategy has supported Amazon’s reputation as a major growth stock rather than an income-focused investment.
What is the forecast for Amazon stock in 2025, 2026, and 2027?
With a current share price of $219.92, the projected value is $285 at the end of 2025, $329 at the end of 2026, and $440 at the end of 2027. This reflects Amazon's strong fundamentals, continuous market leadership, and ongoing investments in technology and cloud infrastructure, which analysts expect will fuel sustained growth.
Should I sell my Amazon shares?
It may be more advantageous to hold your Amazon shares, as the company demonstrates resilience, innovation, and sector leadership in e-commerce and cloud. Its history of solid performance, ongoing strategic investments, and robust international demand suggest positive long-term prospects. Retaining your position can allow participation in future growth and industry megatrends.
Are capital gains from Amazon shares taxed in Australia or eligible for special schemes?
Capital gains from Amazon shares are generally subject to Australian Capital Gains Tax (CGT). The stock is not eligible for local tax-advantaged schemes such as franking credits. If held for over a year, you may qualify for a CGT discount, and dividends, if ever paid, could be subject to US withholding tax too. Always confirm specifics with a licensed tax adviser or the ATO.
