Should I buy Amp Limited stock in 2025?
Is it the right time to buy Amp Limited?
ScoreAMP Limited (ASX: AMP), currently trading at approximately AUD $1.36 with an average daily trading volume close to 6.7 million shares, remains a focal point for Australian investors seeking exposure to the dynamic financial services sector. Following a mixed 2024, with underlying profits rising 15.1% against a 4.3% drop in revenues, the company has continued its journey of simplification and capital returns after the AMP Capital divestment. Recent notable events include the successful conclusion of its capital management program—returning $1.1 billion to shareholders—and further cost reductions, reinforcing operational discipline amid sector-wide regulatory scrutiny. While ongoing legal proceedings provide some headwinds, they have so far had a manageable impact on the company's performance and sentiment. Technical analysis signals strong upward momentum: all key moving averages currently indicate a buy, and the MACD has recently triggered a positive outlook. The financial sector overall is supported by structural growth in superannuation and platform services, areas where AMP stands out with improved profits and a streamlined business. According to consensus from more than 12 national and international banks, the target price is AUD $1.76, reflecting cautious optimism that AMP Limited may be at a favourable entry point in its recovery cycle.
- ✅Strong technical momentum with buy signals across all core moving averages.
- ✅Significant profit growth despite modest revenue decline in FY2024.
- ✅Robust exposure to Australia’s growing superannuation market.
- ✅Operational simplification and cost reductions underpin margin improvement.
- ✅Completed capital return program strengthens shareholder value and balance sheet.
- ❌Ongoing legal proceedings could create occasional headlines and management distraction.
- ❌Earnings sensitive to competitive pressures in wealth management and regulatory change.
Score- ✅Strong technical momentum with buy signals across all core moving averages.
- ✅Significant profit growth despite modest revenue decline in FY2024.
- ✅Robust exposure to Australia’s growing superannuation market.
- ✅Operational simplification and cost reductions underpin margin improvement.
- ✅Completed capital return program strengthens shareholder value and balance sheet.
Is it the right time to buy Amp Limited?
- ✅Strong technical momentum with buy signals across all core moving averages.
- ✅Significant profit growth despite modest revenue decline in FY2024.
- ✅Robust exposure to Australia’s growing superannuation market.
- ✅Operational simplification and cost reductions underpin margin improvement.
- ✅Completed capital return program strengthens shareholder value and balance sheet.
- ❌Ongoing legal proceedings could create occasional headlines and management distraction.
- ❌Earnings sensitive to competitive pressures in wealth management and regulatory change.
Score- ✅Strong technical momentum with buy signals across all core moving averages.
- ✅Significant profit growth despite modest revenue decline in FY2024.
- ✅Robust exposure to Australia’s growing superannuation market.
- ✅Operational simplification and cost reductions underpin margin improvement.
- ✅Completed capital return program strengthens shareholder value and balance sheet.
- What is Amp Limited?
- The price of Amp Limited stock
- Our full analysis of the Amp Limited stock
- How to buy Amp Limited stock in Australia?
- Our 7 tips for buying Amp Limited stock
- The latest news about Amp Limited
- FAQ
Why trust HelloSafe ?
At HelloSafe, our expert has been tracking the performance of Amp Limited for over three years. Every month, hundreds of thousands of users in Australia trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Amp Limited.
What is Amp Limited?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | Australia | Amp Limited is a leading ASX-listed wealth management company based in Sydney. |
| 💼 Market | ASX | Shares are publicly listed on the Australian Securities Exchange under the ticker AMP. |
| 🏛️ ISIN code | AU000000AMP4 | Standard ISIN for ASX-listed shares; easily accessible for both retail and institutional investors. |
| 👤 CEO | Alexis George | Alexis George leads ongoing business simplification and digital platform expansion. |
| 🏢 Market cap | $3.43 billion AUD | Market value reflects recovery momentum following asset sales and capital management. |
| 📈 Revenue | $2.85 billion AUD | FY2024 revenue shows a slight decline; focus now on platform and superannuation growth. |
| 💹 EBITDA | Not publicly disclosed in FY2024 | Preference for reporting underlying NPAT; EBITDA not highlighted this year. |
| 📊 P/E Ratio (Price/Earnings) | 19.36 | Indicates moderate valuation; market expects profit stability and future growth. |
The price of Amp Limited stock
The price of Amp Limited stock is rising this week. As of now, Amp Limited trades at $1.355 per share, up $0.015 (+1.12%) over the last 24 hours and showing a strong weekly gain. The company holds a market capitalization of $3.43 billion, with an average daily trading volume of 6.67 million shares over the past three months. Its current price/earnings ratio stands at 19.36, offering a dividend yield of 1.59% and demonstrating relatively low volatility with a beta of 0.41. This performance highlights steady investor interest and stable potential amid changing market conditions.
Our full analysis of the Amp Limited stock
After a rigorous review of Amp Limited’s latest financial results and stock performance over the past three years, combined with analysis drawn from proprietary algorithms that integrate financial ratios, technical signals, competitor data, and consensus forecasts, this analysis distils all the key insights. Leveraging both quantitative and qualitative intelligence, we aim to bring clarity on Amp Limited’s intrinsic and market value. So, why might Amp Limited stock once again become a strategic entry point into the Australian financial and technology sector in 2025?
Recent performance and market context
Amp Limited has recently demonstrated a strong recovery with the share price climbing to $1.355, posting a weekly gain of over 7% and a compelling twelve-month return approaching 25%. This resurgence has largely coincided with the company’s completion of its capital management program, which returned $1.1 billion to shareholders, and with robust quarterly earnings updates. The macroeconomic backdrop in Australia remains highly supportive: the compulsory superannuation regime continues to drive long-term fund inflows, complemented by a resilient domestic economy and positive sentiment across the financial technology sector. While the market had previously discounted Amp Limited due to restructuring and regulatory overhang, recent news flow—most notably the sharp growth in platform net profits and ongoing cost reductions—has reignited investor interest and catalysed renewed optimism.
Technical analysis
Amp Limited’s technical structure is exceptionally encouraging for investors pursuing momentum or trend-following strategies. The stock trades comfortably above all key moving averages: the 20-day, 50-day, and 200-day averages currently cluster around $1.25, all of which now act as solid support levels. The presence of a “golden cross” and the MACD flashing a positive buy signal reinforce this bullish sentiment. The RSI sits at 72.65, confirming the strength of recent momentum but remaining in a range that can support further rallies—especially as underlying volume expands in tandem. Technical support is robust at $1.30, with little overhead resistance until $1.40, suggesting that price action could unfold favourably in the weeks ahead. Structurally, the technical indicators mirror a medium-term uptrend, with the risk-reward profile notably skewed to the upside.
Fundamental analysis
Fundamentally, Amp Limited stands out for having delivered an impressive 15% underlying NPAT growth in FY2024, even in the face of a 4.3% revenue dip. Statutory profits have rebounded, cost bases have improved considerably, and the company holds a market capitalisation just over $3.43 billion—reflecting healthy valuation multiples. With a P/E of 19.36, Amp Limited is attractively valued compared to historical averages and regional peers, particularly given the sharp improvement in profitability and returns to shareholders. The business has reset itself through a decisive simplification of operations, focusing resources on core wealth management, platforms, and bank divisions, each generating robust cashflow and recurring revenue. Notably, $56.4 billion funds under management underline Amp Limited’s strong industry presence, and the company's digital platform leadership continues to attract both retail and institutional accounts. Its brand, forged over 175 years, enjoys trust and broad recognition throughout Australia.
Volume and liquidity
Trading volumes have averaged 6.67 million shares daily over the past three months, a figure that signals renewed market confidence and supports a liquid, dynamic valuation environment. The free float is both deep and widely dispersed, with 60% retail and 39% institutional ownership, ensuring that Amp Limited’s share price responds efficiently to news flow and earnings beats. This sustained liquidity positions the stock as an excellent canvas for both active traders and longer-term investors seeking to capitalise on structural business gains.
Catalysts and positive outlook
- Continued digitisation and platform enhancement are set to unlock ongoing productivity gains.
- Regulatory tailwinds from Australia’s superannuation system will maintain a healthy baseline of inflows.
- The platforms division, which posted nearly 19% profit growth, presents ample expansion opportunities both organically and through acquisition.
- Progress in the cost reduction agenda, already at a 6% annualised rate, leaves further margin for improvement and stronger future profitability.
- Major capital return programmes have demonstrated the management’s shareholder-friendly approach, underpinning market trust.
- Favourable ESG credentials strengthen institutional demand, while prudent compliance since the Royal Commission has substantially reduced legacy risks.
Investment strategies
- Short-term traders may benefit from current technical momentum, especially as the stock bounces from strong support near $1.30 and rides a golden cross pattern.
- Medium-term investors can look to upcoming quarterly results in August and further news on cost initiatives as likely positive triggers.
- Long-term holders may be drawn by the simplified business focus, upside from the platform’s scalable model, reliable dividend yield, and exposure to Australia’s enduring wealth accumulation cycle.
Is it the right time to buy Amp Limited?
Reviewing the consistent improvements in profit margins, strategic clarity, market liquidity, and technical momentum, Amp Limited seems to represent an excellent opportunity for investors seeking exposure to a revitalised Australian financial technology stock with strong medium-term prospects. The company’s solid balance sheet, ongoing digital transformation, deep market roots, and commitment to shareholder returns all reinforce the potential for another bullish phase in 2025. Given the convergence of technical, fundamental, and macroeconomic strengths, Amp Limited deserves renewed attention from investors aiming to benefit from the next wave of growth in the sector. Now is an opportune moment to seriously consider Amp Limited as a smart addition to a diversified portfolio focused on resilience and upside in the evolving Australian market.
How to buy Amp Limited stock in Australia?
Buying Amp Limited stock online is simple and secure when you use a regulated Australian broker. You can choose between two main methods: traditional spot buying (cash purchase) or trading via CFDs (Contracts for Difference), depending on your investment style and objectives. Spot buying means you own shares outright, while CFDs let you speculate on the price without direct ownership, often using leverage. To help you find the best conditions and lowest fees, you’ll find a broker comparison further down the page.
Spot buying
A cash purchase of Amp Limited stock means buying shares directly on the ASX, becoming a shareholder with all related rights. Most Australian brokers charge a fixed commission per order, usually around $5–$10 AUD, plus the purchase amount.
Example of a gain scenario
For example: If the Amp Limited share price is $1.36 AUD, you can buy around 734 shares with a $1,000 stake, including a brokerage fee of around $5.
Gain scenario: If the share price rises by 10%, your shares are now worth $1,100. Result: +$100 gross gain, i.e. +10% on your investment.
Trading via CFD
CFD trading on Amp Limited shares allows you to speculate on price movements with leverage and without actually owning the shares. Fees are typically based on the spread (the difference between buy and sell price) and overnight financing if you hold positions beyond a day.
Gain scenario
For example: You open a CFD position on Amp Limited shares, with 5x leverage, using $1,000 as margin.
This gives you a market exposure of $5,000.
If the stock rises by 8%, your position gains 8% × 5 = 40%.
Result: +$400 gain, on a bet of $1,000 (excluding fees).
Final advice
Before investing, always compare brokers' fees, minimum deposits, and features using our broker comparison further down the page. Whether you choose direct share ownership or CFD trading depends on your investment goals, risk tolerance, and time horizon. Each method has its strengths, so consider your profile and objectives to make the most informed decision.
Check out the best brokers in Australia!Compare brokersOur 7 tips for buying Amp Limited stock
| 📊 Step | 📝 Specific tip for Amp Limited |
|---|---|
| Analyze the market | Study the financial sector outlook in Australia and how it affects Amp Limited’s performance. |
| Choose the right trading platform | Use a trusted Australian broker that offers ASX access and competitive transaction fees for Amp Limited. |
| Define your investment budget | Decide on an investment amount you’re comfortable with, considering Amp Limited’s moderate volatility. |
| Choose a strategy (short or long term) | Consider long-term holding to benefit from Amp Limited’s ongoing business transformation and dividends. |
| Monitor news and financial results | Follow quarterly results and major announcements for insights into Amp Limited’s momentum and growth. |
| Use risk management tools | Apply stop-loss or take-profit orders to protect your investment in Amp Limited from sudden swings. |
| Sell at the right time | Reassess your position after strong performance or before significant news events impacting Amp Limited. |
The latest news about Amp Limited
Amp Limited shares gain 7.54% over the past week amid positive technical signals. The stock closed at $1.355 AUD, benefiting from a continued upward trend, supported by both 24-hour (+1.12%) and weekly gains that outperformed the sector. Renewed investor confidence is attributed to robust technical buy signals and a favourable Australian stock market context.
Strong Q1 2025 platform business growth with NPAT up nearly 19% supports further optimism. Amp Limited’s platforms division posted an underlying NPAT of $107 million in the latest quarter, reflecting operational strengths and ongoing cost discipline. The company’s actions to streamline operations have clearly begun yielding positive results, especially in its core Australian platform market.
Continued cost reduction initiatives underpin improving bottom line performance. Recent data confirms a 6.1% reduction in controllable costs to $648 million, significantly enhancing Amp Limited’s profitability profile. This ongoing efficiency drive demonstrates management’s commitment to sustaining margins in a competitive environment, which is welcomed by institutional and retail investors alike.
Technical analysis consensus rates Amp Limited a “Strong Buy” with multiple momentum indicators aligned. The 20-day, 50-day, 100-day, and 200-day moving averages all signal a buy, while a technical golden cross has been identified, underscoring the stock’s positive momentum. The MACD and RSI readings remain constructive, pointing to improved sentiment and potential for further gains.
Market liquidity and dividend consistency reinforce Amp Limited’s appeal for Australian investors. With an average daily trading volume of 6.67 million shares and a current dividend yield of 1.59%, Amp Limited offers both accessibility and steady income potential, attributes especially valued by SMSF trustees and long-term Australian investors seeking reliable domestic exposures.
FAQ
What is the latest dividend for Amp Limited stock?
The most recent dividend for Amp Limited was $0.01 per share, paid on 3 April 2025. The company currently pays regular, partially franked dividends. With a dividend yield of 1.59%, Amp Limited offers a steady, if modest, income stream for shareholders. The company’s capital management program indicates a commitment to consistent distributions when possible.
What is the forecast for Amp Limited stock in 2025, 2026, and 2027?
Based on the current price, projections are $1.76 for 2025, $2.03 for 2026, and $2.71 for 2027. These values reflect positive momentum in the company’s core businesses and improving profitability. Analysts note the sector is benefiting from platform growth and strong local demand for financial services.
Should I sell my Amp Limited shares?
For many investors, holding Amp Limited shares may be appropriate given its current valuation and resilience. The company’s solid history in Australian wealth management and recent operational improvements support mid- to long-term growth. With ongoing cost control and sector tailwinds, the fundamentals remain encouraging for patient shareholders.
Are Amp Limited shares eligible for the Australian dividend imputation system?
Yes, Amp Limited shares are eligible for the Australian dividend imputation system, allowing investors to receive franking credits. The most recent dividend was 20% franked, providing a tax-effective benefit to Australian residents and SMSF investors. Capital gains from Amp Limited are also subject to standard Australian tax rules.
What is the latest dividend for Amp Limited stock?
The most recent dividend for Amp Limited was $0.01 per share, paid on 3 April 2025. The company currently pays regular, partially franked dividends. With a dividend yield of 1.59%, Amp Limited offers a steady, if modest, income stream for shareholders. The company’s capital management program indicates a commitment to consistent distributions when possible.
What is the forecast for Amp Limited stock in 2025, 2026, and 2027?
Based on the current price, projections are $1.76 for 2025, $2.03 for 2026, and $2.71 for 2027. These values reflect positive momentum in the company’s core businesses and improving profitability. Analysts note the sector is benefiting from platform growth and strong local demand for financial services.
Should I sell my Amp Limited shares?
For many investors, holding Amp Limited shares may be appropriate given its current valuation and resilience. The company’s solid history in Australian wealth management and recent operational improvements support mid- to long-term growth. With ongoing cost control and sector tailwinds, the fundamentals remain encouraging for patient shareholders.
Are Amp Limited shares eligible for the Australian dividend imputation system?
Yes, Amp Limited shares are eligible for the Australian dividend imputation system, allowing investors to receive franking credits. The most recent dividend was 20% franked, providing a tax-effective benefit to Australian residents and SMSF investors. Capital gains from Amp Limited are also subject to standard Australian tax rules.
