Should I buy Apple stock in 2025? An Australian Perspective

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What is Apple?

The price of Apple stock

The price of Apple stock is rising this week. As of now, Apple trades at USD 213.40, gaining 0.52% in the last 24 hours and up 6.24% over the past week. The company boasts a market capitalisation of 3.17 trillion USD, with an average three-month trading volume of 63.5 million shares. The price/earnings ratio stands at 33.09, reflecting significant investor confidence, while the current dividend yield is 0.51%. Apple’s beta is 1.21, suggesting moderately higher volatility than the broader market. The current trend highlights Apple’s dynamic profile and its ongoing investment potential.

Our full analysis of Apple stock

Having reviewed Apple’s latest financial results and its stock’s multi-year performance, our analysts here combine leading financial indicators, technical signals, market data, and peer group trends—enhanced by proprietary algorithmic analysis—to bring you this in-depth outlook. We aim to demystify why Apple, amidst sector shifts and global market momentum, may be entering another compelling phase for investors. So, why might Apple stock once again become a strategic entry point into the global technology sector in 2025?

Recent performance and market context

Apple’s share price has demonstrated renewed resilience in recent weeks, closing at USD 213.40 as of 3 July 2025, accompanied by a 0.52% intraday gain and an impressive 6.24% rise over the past week. Despite a softer 12-month trajectory, which saw a moderate -3.61% slide, the stock has rapidly rallied from its 52-week low of USD 169.21, confirming market confidence in Apple’s growth prospects. This robust rebound aligns with several recent positive catalysts: the successful launch of the AI-enhanced iPhone 16, record service revenues, and encouraging progress in China—where Apple achieved its first year-on-year sales growth since 2023 due to targeted promotions. On a broader scale, technology stocks globally have been buoyed by rising demand for digital solutions, broad-based AI adoption, and a moderation of inflation pressures, creating fertile ground for Apple’s ongoing expansion and stock momentum.

Technical analysis

A close reading of Apple’s technical backdrop reveals an increasingly constructive outlook. The current RSI (14) at 66.31 is neutral yet trending higher, not yet signalling overbought conditions, and the MACD remains in mildly positive territory, despite a recent sell signal suggesting room for new entrants. Notably, the stock is trading above its 20, 50, and 100-day moving averages—all of which have flipped to buy signals—demonstrating solid upward momentum. The primary 200-day moving average sits at 222.71 USD and has acted as a dynamic resistance, with 201.87 USD now emerging as a strong technical support. Near-term resistance is set at 214.00 USD, a level within reach that, if breached, could trigger further bullish momentum. Overall, the synthesis of these indicators underscores an environment where dips are being bought and medium-term patterns skew bullish—a fertile setup for investors considering fresh exposure.

Fundamental analysis

From a fundamental perspective, Apple remains an undisputed powerhouse. With trailing twelve-month revenues of USD 400.37 billion and net profits of USD 97.29 billion, the business generates exceptional margins (24.3%) and boasts a staggering ROE of 138.01%. Despite a period of product transition and intensified competitive pressures in artificial intelligence, Apple’s strategy is delivering: recent quarterly revenue grew 5% year-on-year, and earnings per share (EPS) surged by 8%. The current price/earnings ratio of 33.09, while elevated historically, stands justified by a blend of resilience, attractive growth prospects, and the company’s premium brand positioning. Apple’s focus on recurring services revenue and further vertical integration—from Apple Silicon in new Macs to its robust installed base—insulates it against cyclical swings and increases customer stickiness, anchoring robust long-term fundamentals.

Strategic initiatives continue to drive fundamental strength. The latest iPhone launch brings advanced AI features, reflecting management’s innovation focus. Services have hit new records and now form a significant profit channel, while aggressive share buybacks and an ongoing dividend stream (0.26 USD per share, up 4% annually) further support total shareholder returns. The business’s carbon reduction efforts and growing presence in fast-expanding markets like China reinforce its multiple-year growth trajectory.

Volume and liquidity

With an average trading volume of 63.5 million shares over the past three months and a free float exceeding 14.9 billion shares, Apple’s stock represents one of the world’s most liquid equity instruments—a clear indicator of continued investor confidence and broad market acceptance. This liquidity not only facilitates smooth execution and efficient pricing but also supports a dynamic valuation environment, allowing both institutional and retail investors to enter and exit positions flexibly. Such conditions increase the appeal of Apple for Australian investors, who benefit from global access and ample exchange depth.

Catalysts and positive outlook

Looking ahead, several bullish catalysts enhance the buy-side case for Apple:

• Product and innovation cycle: The rollout of the AI-powered iPhone 16—paired with strong updates to the Mac and iPad lines—positions Apple to capitalise on increasing consumer demand for next-generation devices.
• Services acceleration: Services, now at a double-digit growth pace, expand Apple’s ecosystem revenue and drive recurring high-margin profits.
• Geographic recovery: After a challenging period in China, the company is once again seeing iPhone sales growth, spurred by targeted promotions and a resilient brand.
• Shareholder return policies: A USD 100 billion buyback authorisation and consistent dividend increases underscore management’s confidence in long-term earnings power.
• ESG leadership: A 60% reduction in carbon emissions over the past decade bolsters Apple’s brand among institutional investors prioritising sustainability.
• Sector tailwinds: AI integration, digital transformation, and robust household balance sheets amplify the tailwinds for high-quality technology leaders like Apple.

These catalysts collectively create a context in which the stock’s upside potential is difficult to ignore, particularly given Apple’s ability to execute during periods of both global uncertainty and economic optimism.

Investment strategies

Whether your timeframe is short-, medium-, or long-term, Apple’s current positioning presents a spectrum of attractive entry points:

• Short-term: Momentum traders may benefit from the stock’s recent rebound above key moving averages and the positive sentiment surrounding the latest earnings and product unveilings. Entering on minor technical pullbacks—especially near the 201.87 USD support zone—may provide optimal setups.
• Medium-term: Investors should focus on holding through quarterly results and product rollouts, capitalising on the strong trend in service and international sales. Key catalyst dates, such as upcoming earnings and new device launches, may mark accelerations in bullish momentum.
• Long-term: For those with extended horizons, Apple’s multi-decade track record of profitability, innovation, and adaptability suggest ongoing compounding potential. The current valuation is justified by the company’s leadership in premium technology and ability to capture global wallet share, making dollar cost averaging an appealing approach.

Timing entries ahead of major product cycles or during broader market uncertainty has historically yielded the highest future returns—Apple’s current phase appears consistent with such compelling entry periods.

Is it the right time to buy Apple?

In summary, Apple combines world-class brand strength, sector-leading profitability, robust growth in both hardware and services, and a committed policy of shareholder returns. Supported by sound fundamentals, constructive technicals, liquidity, and sector tailwinds, the stock seems to represent an excellent opportunity, especially for investors seeking high-quality exposure to global technology trends. While vigilance remains warranted given sector competition and a demanding valuation, the combination of innovation, financial durability, and growth momentum justify renewed interest in Apple as a core portfolio holding.

With multiple bullish catalysts in play and breakouts in both financial and technical metrics, Apple may be entering a new bullish phase where the risk/reward balance tips decisively in favour of buyers. For investors in Australia and globally, this remains the moment to pay close attention—Apple stock is once again positioned to serve as a strategic entry point to the next wave of technology sector leadership.

How to Buy Apple Stock in Australia

Buying Apple stock online is both simple and secure through a regulated Australian broker. Investors can choose between traditional spot buying—where you own the actual Apple shares—or trading derivatives using CFDs (Contracts for Difference), which allow for leveraged positions and advanced strategies. Both methods are accessible from your computer or mobile device, and funds are safely held in regulated accounts. For more details on choosing a broker best suited to your needs, refer to our comprehensive broker comparison further down the page.

Cash buying

When you buy Apple stock for cash, you become the direct owner of real Apple shares in your name. This is the classic, long-term investment route, usually with a fixed brokerage commission—often around AUD 5–10 per buy or sell order—charged by the platform. Your investment moves with the Apple share price, and you can benefit from dividends.

Stock Investment Gain Example

If the Apple share price is USD 213.40, you can buy around 4 shares with a AUD 1,000 stake, including a brokerage fee of about AUD 5. ✔️ Gain scenario: If the share price rises by 10%, your shares are now worth AUD 1,100. Result: +AUD 100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD (Contract for Difference) trading on Apple shares involves speculating on price changes without owning the underlying shares. This method allows the use of leverage—often up to 5x—so you can amplify your exposure with a smaller initial outlay. While you pay no direct commission, costs include spreads between buy and sell prices and overnight financing fees if you hold positions beyond one day. CFD trading is more suitable for experienced investors seeking short-term opportunities.

CFD Gain Scenario with Leverage

You open a CFD position on Apple shares, with 5x leverage. This gives you a market exposure of AUD 5,000 on a AUD 1,000 stake. ✔️ Gain scenario: If the stock rises by 8%, your position gains 8% × 5 = 40%. Result: +AUD 400 gain, on a bet of AUD 1,000 (excluding fees).

Final advice

Before investing, always compare each broker’s fees, available features, and account conditions to ensure the best fit for your strategy. The choice between cash purchase and CFD trading will depend on your objectives—whether you prefer to invest for the long term with direct ownership, or seek flexibility and leverage with CFDs. For more details, consult our broker comparison on this page.

Our 7 tips for buying Apple stock

The latest news about Apple

Apple stock gains 6.24% over the past week, outperforming the local tech sector benchmark. This strong price momentum is supported by sustained investor interest in Apple’s latest product cycles and by renewed optimism around its AI integration strategy, both of which have attracted positive market sentiment in Australia.

Apple posts a record second-quarter result, with revenues up 5% year-on-year and operational cash flow at USD 24 billion. The company’s financial health remains excellent, with diluted earnings per share rising 8% compared to last year, continuing to reinforce confidence among institutional and retail investors in Australia, especially as local superannuation funds increase exposure to global tech equities.

The successful launch of the iPhone 16, featuring enhanced AI capability, spurs retailer and consumer engagement across Australia. Apple’s new iPhone 16 has seen robust demand in major Australian cities, with leading retailers reporting brisk early sales and improved promotional partnerships, reinforcing Apple’s brand visibility and relevance in the Australian tech ecosystem.

Apple’s environmental and sustainability achievements gain prominence among Australian investors focusing on ESG portfolios. With a 60% reduction in emissions over the past decade, Apple’s ESG leadership is being highlighted in major Australian financial media, leading to increased interest from institutional asset managers who prioritise sustainability metrics in portfolio allocation decisions.

Analyst consensus remains positive, with a 7.1% upside to target price and strong buy recommendations. Australian market strategists and equity analysts reaffirm their confidence in Apple, citing its resilience, robust innovation pipeline—including new Mac and iPad models—and positive outlook for services growth, all of which enhance the stock’s appeal in local and global portfolios.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.