Should I buy Brambles stock in 2025?

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At HelloSafe, our expert has been tracking the performance of Brambles for over three years. Every month, hundreds of thousands of users in Australia trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, paid by Brambles.

What is Brambles?

The Brambles Stock Price

The price of Brambles stock is falling this week. Brambles is currently trading at AUD 23.10, down 1.16% over the last 24 hours, with a weekly range typically between AUD 23.00 and AUD 23.40. The company boasts a market capitalisation of AUD 31.58 billion and an average 3-month trading volume of about 4.3 million shares. Brambles trades at a P/E Ratio of 26.15 and offers a 2.56% dividend yield, supported by a relatively low beta of 0.55, indicating modest volatility. Given these figures, Brambles presents as a stable choice in the industrial sector for Australian investors seeking a lower-risk profile.

Our full analysis of the Brambles stock

Following a detailed review of Brambles’s most recent financial disclosures and a rigorous assessment of the stock’s evolution across the past three years, our analysis harnesses a synthesis of sources—including financial metrics, technical signals, market data, and peer benchmarking—refined through proprietary algorithms. This holistic perspective ensures a high level of reliability and relevance for market participants. So, why might Brambles stock once again become a strategic entry point into the global supply chain solutions sector in 2025?

Recent performance and market context

Brambles has demonstrated remarkable resilience and consistent recovery, currently trading at AUD 23.10 after rallying from a February 2025 low near AUD 19.00—a gain echoing robust investor confidence. Over the past year, Brambles posted exceptional appreciation from its 52-week low of AUD 13.82 to a recent high of AUD 24.56. This translates into a 67% annual gain, outpacing much of the ASX Industrials cohort. The stock’s market capitalisation now stands at AUD 31.58 billion, with an average three-month volume of approximately 4.3 million shares, indicating high liquidity. Recent news flow remains positive, with Brambles climbing to #3 in the “World’s Most Sustainable Companies 2025” by TIME Magazine, a recognition that has amplified international fund attention and positioned the company among top-tier ESG assets for Australian investors. The business services and logistics sector globally continues to benefit from favourable macro conditions, such as supply chain digitisation, the resurgence of global trade volumes, and robust post-pandemic inventory rebuilding cycles, offering strong foundational support to valuation and sentiment.

Technical analysis

The technical backdrop for Brambles is marked by robust support and increasingly constructive momentum. The current Relative Strength Index (RSI) sits at 51.19, heralding a neutral pattern and suggesting ample room for additional upside should renewed buying emerge. Despite a neutral-to-cautious MACD (currently at 0.25), the stock trades comfortably above the key 20-, 50-, 100-, and 200-day moving averages, reinforcing a resilient bullish structure. The nearest strong support rests at AUD 22.87 (recent intraday low), with an important resistance at AUD 24.56 (52-week high)—levels that have historically defined periods of accumulation and breakout potential. The stability and clustering of price around major moving averages indicate a steady demand base and resilience during broader market rotations—characteristics that often precede positive inflection points in leading blue chips.

Fundamental analysis

On the fundamental front, Brambles’s FY2024 revenue grew 7% at constant currency to USD 6.545 billion, while underlying profit surged 17% to USD 1.262 billion and net income soared to USD 779.9 million, up 9.35%. This strong, broad-based profitability is reinforced by a prudent dividend policy (2.56% trailing yield) and a 58% payout ratio, confirming management’s commitment to balancing growth with shareholder returns. The stock’s P/E ratio of 26.15 is notably justified considering market share dominance, global expansion, and a best-in-class circular economy business model. Brambles continues to innovate, spearheading digitisation through the CHEP platform, while benefitting from powerful network effects and operational leverage across more than 60 countries. Its leadership in ESG, as evidenced by an MSCI AAA rating and top-4% global ranking, further heightens its attractiveness in an era where green investing is rapidly reshaping institutional capital flows.

Volume and liquidity

Sustained trading volume at approximately 4.3 million shares daily underlines market confidence—a critical factor for both institutional and private investors. This elevated liquidity ensures tight spreads and efficient price discovery, making Brambles highly suitable for dynamic valuation and enabling swift entries or exits even for significant allocations. The widely-held float, with prominent institutional participation, is testament to the widespread conviction in the company’s long-term outlook, while providing stability and minimising volatility, particularly around ex-dividend and earnings dates.

Catalysts and positive outlook

Several prominent catalysts lie ahead for Brambles. Its stewardship of the reusable pallet circular economy model is driving accelerated adoption—recent digital innovation in pallet tracking and data monetisation creates compelling new revenue opportunities. Brambles’s CHEP brand continues to expand globally, capitalising on regulatory moves toward sustainable supply chains across Europe, the Americas, and Asia-Pacific. The recent TIME Magazine ESG accolade and continued inclusion in leading ESG and sustainability indices are amplifying institutional demand. Additionally, anticipated global consumption growth and e-commerce expansion, coupled with sector resilience amid macro volatility, provide a powerful upward context. The company is particularly well-positioned to benefit from technology investments and regulatory shifts favouring environmentally responsible logistics partners.

Investment strategies

Opportunities for entry into Brambles appear attractive across several time horizons. For short-term traders, the current stabilisation near the AUD 23.00 level—at the confluence of key moving averages and just above historical support—suggests a potential for tactical positioning, anticipating a move toward the AUD 24.56 resistance. Medium-term investors can take advantage of the ongoing earnings momentum, recurring dividend income, and the likelihood of positive surprise from upcoming product launches, digital platform enhancements, or further ESG accolades. Long-term holders are likely to benefit from Brambles’s entrenched global presence, structural leadership, consistent innovation, and its ability to outperform peers during cycles of industry transformation. Positioning ahead of strategic catalysts—such as digital solution roll-outs or major sustainability-driven contracts—may prove especially rewarding.

Is it the right time to buy Brambles?

Brambles distinguishes itself by virtue of structural leadership, resilient earnings growth, exemplary ESG performance, and strong institutional backing. The confluence of robust technical support, justified valuation, potent dividend policy, and powerful growth catalysts arguably creates a particularly favourable entry point for investors seeking exposure to the transformation of global supply chains. With macro tailwinds working in its favour and a proven capacity for operational innovation and value creation, Brambles seems to represent an excellent opportunity for those seeking quality, liquidity, and growth potential within the blue-chip space. As we move deeper into 2025, the blend of these factors justifies renewed interest and the confidence that Brambles stock may be entering a new bullish phase—one well-supported both fundamentally and strategically—making it a compelling candidate for forward-looking investors seeking a leading role in the next wave of sustainable industry evolution.

How to buy Brambles stock in Australia?

Buying Brambles stock online is both simple and secure when you use a regulated broker in Australia. You have two popular choices: direct spot buying, where you own the shares outright, or trading Contracts for Difference (CFDs) that allow you to speculate on price movements without holding the actual shares. Both methods can be accessed digitally in just a few clicks, with robust protection for your assets. For those ready to take the next step, you’ll find a broker comparison further down the page to help you choose the best service for your needs.

Cash buying

Buying Brambles stock for cash means purchasing the shares outright on the ASX through your broker. This is the classic way to invest, giving you direct ownership, eligibility for dividends, and voting rights. Typical brokerage fees in Australia range from $5 to $15 per order, depending on the platform.

Gain scenario

If the Brambles share price is $23.10 AUD, you can buy around 43 shares with a $1,000 stake, including a brokerage fee of around $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFDs (Contracts for Difference) let you trade Brambles shares without actually owning them. CFDs can be used to speculate on both upward and downward price moves, and often offer leverage. With CFDs, you’ll pay a spread (the difference between buy/sell prices) and possibly overnight financing if you hold positions beyond a day.

Example of a CFD Gain Scenario with Leverage

You open a CFD position on Brambles shares, with 5x leverage and $1,000 invested.

This gives you a market exposure of $5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before you invest in Brambles, make sure to carefully compare brokers’ fees and terms, as costs and access can vary. Whether you choose to buy shares outright or trade via CFDs, your decision should always reflect your investment goals and risk tolerance. To make things easier, don’t forget to check our broker comparator further down the page for a detailed overview of the available options.

Our 7 tips for buying Brambles stock

The latest news about Brambles

Brambles' share price remains stable this week amid local market resilience and strong institutional interest. Over the past seven days, Brambles traded consistently in the AUD $23.00–$23.40 range on the ASX, maintaining a market capitalisation above AUD $31.5 billion and boasting healthy average daily volumes of approximately 4.3 million shares, reflecting robust liquidity and continued appeal for Australian investors.

Brambles received renewed international sustainability recognition, enhancing its profile with ESG-focused investors in Australia. The company advanced to #3 on TIME Magazine’s “World’s Most Sustainable Companies 2025” ranking, a distinction that reinforces its appeal to major Australian superannuation funds and ESG-focused institutional portfolios, directly supporting its valuation and market confidence.

Recent financial results confirm Brambles’ strong operational performance and dividend reliability for Australian shareholders. Brambles reported net income growth of 9.35% and underlying profit growth of 17% in its latest FY2024 update, with an interim dividend payout ratio of 58%. These solid results provide continued assurance for local retail and institutional investors seeking stable income from ASX-listed industrials.

Technical indicators for Brambles suggest balanced momentum and building buy-side support regionally. While overall signal consensus remains neutral, the stock’s RSI stands at 51.19 and its moving averages are tightly clustered, indicating potential accumulation phases. This technical profile has encouraged positive sentiment from several large Australian market participants, as buying interest stabilises key support levels.

Brambles’ ongoing investment in circular supply chains and digital innovation positions the company favourably in Australia’s evolving logistics landscape. Expansion of its CHEP business and innovations in pallet pooling not only strengthen Brambles’ domestic market leadership but also align closely with Australia’s regulatory push for greater supply chain sustainability, unlocking new revenue and partnership opportunities locally.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.