Should I buy Scentre Group stock in 2025?
Is it the right time to buy Scentre Group?
ScoreScentre Group (ASX: SCG) stands as a leading retail real estate investment trust in Australia and New Zealand, owning and operating 42 Westfield shopping destinations. As of early July 2025, SCG shares are trading at approximately $3.78, with an active average daily volume of around 10.45 million shares—reflecting robust ongoing investor interest. Recently, Scentre posted a striking net income jump to $1.05 billion for 2024, exceeding analyst forecasts and underlining the resilience of its business model. With its occupancy rate reaching an impressive 99.6%, consistent rental growth, and record 526 million customer visits over the past year, Scentre continues to show that premier retail locations can outperform, even in a dynamic market. Recent leasing successes, limited new retail supply, and high-profile partnerships further bolster its fundamentals. While interest rate sensitivity remains a moderate consideration for all REITs, current sector sentiment for retail property appears constructive, supported by strong fundamentals and defensive characteristics. Notably, the consensus of over 12 national and international banks sets a price target of $4.91, underlining room for further growth. In the context of the Australian REIT landscape, Scentre offers a compelling combination of income and potential upside for long-term investors.
- ✅Dominant position with 42 Westfield centres in prime locations.
- ✅Strong occupancy rate at 99.6%, signalling resilient tenant demand.
- ✅Attractive dividend yield of 4.57% with semi-annual payments.
- ✅Consistently rising customer visitation across key properties.
- ✅Demonstrated revenue and net income growth exceeding forecasts.
- ❌Moderately sensitive to interest rate fluctuations inherent to REITs.
- ❌Retail business performance can be impacted by shifts in consumer spending.
Score- ✅Dominant position with 42 Westfield centres in prime locations.
- ✅Strong occupancy rate at 99.6%, signalling resilient tenant demand.
- ✅Attractive dividend yield of 4.57% with semi-annual payments.
- ✅Consistently rising customer visitation across key properties.
- ✅Demonstrated revenue and net income growth exceeding forecasts.
Is it the right time to buy Scentre Group?
- ✅Dominant position with 42 Westfield centres in prime locations.
- ✅Strong occupancy rate at 99.6%, signalling resilient tenant demand.
- ✅Attractive dividend yield of 4.57% with semi-annual payments.
- ✅Consistently rising customer visitation across key properties.
- ✅Demonstrated revenue and net income growth exceeding forecasts.
- ❌Moderately sensitive to interest rate fluctuations inherent to REITs.
- ❌Retail business performance can be impacted by shifts in consumer spending.
Score- ✅Dominant position with 42 Westfield centres in prime locations.
- ✅Strong occupancy rate at 99.6%, signalling resilient tenant demand.
- ✅Attractive dividend yield of 4.57% with semi-annual payments.
- ✅Consistently rising customer visitation across key properties.
- ✅Demonstrated revenue and net income growth exceeding forecasts.
- What is Scentre Group?
- The Scentre Group stock price
- Our full analysis of the Scentre Group stock
- How to buy Scentre Group stock in Australia
- Our 7 tips for buying Scentre Group stock
- The latest news about Scentre Group
- FAQ
Why trust HelloSafe ?
At HelloSafe, our expert has been tracking the performance of Scentre Group for over three years. Every month, hundreds of thousands of users in Australia trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Scentre Group.
What is Scentre Group?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | Australian | Scentre Group benefits from robust local demand in the ANZ region. |
| 💼 Market | ASX | Listed on the Australian Securities Exchange with high liquidity for investors. |
| 🏛️ ISIN code | AU000000SCG3 | Distinct identifier ensuring clear and standardised trading for SCG shares. |
| 👤 CEO | Elliott Rusanow | CEO since 2022, leading the group’s strong performance and growth strategy. |
| 🏢 Market cap | 19.69 billion AUD | Large market cap highlights Scentre Group’s dominance in the retail REIT space. |
| 📈 Revenue | 2.64 billion AUD (2024) | Annual revenue growth of 5% reflects operational strength and tenant demand. |
| 💹 EBITDA | Strong operational EBITDA (2024) | EBITDA improved due to high occupancy and robust leasing activity. |
| 📊 P/E Ratio (Price/Earnings) | 18.78 | Moderate P/E signals balanced valuation versus local REIT peers. |
The Scentre Group stock price
The price of Scentre Group stock is rising this week. The latest share price stands at $3.78 AUD, recording a 0.53% increase over the past 24 hours. Market capitalisation is $19.69 billion with a robust average daily volume of 10.45 million shares traded across the last three months. The P/E ratio is 18.78, the dividend yield is 4.57%, and the stock’s beta is 1.11, suggesting a moderate sensitivity to market movements. These strong fundamentals and healthy trading activity highlight Scentre Group’s attractive investment profile for Australian investors seeking growth with income potential.
Our full analysis of the Scentre Group stock
Having thoroughly reviewed Scentre Group’s latest financial statements, share price performance over the past three years, and sector positioning, our analysis brings together proprietary multi-factor algorithms, industry trends, and technical indicators. Multiple sources—ranging from earnings releases and peer comparisons to trading signals—have been integrated for a panoramic perspective on this leading Australian REIT. So, why might Scentre Group stock once again become a strategic entry point into the retail real estate sector in 2025?
Recent performance and market context
Scentre Group has delivered robust returns, with the share price advancing to $3.78 AUD—up 18.50% year-on-year and adding 10.20% since the start of 2025. This positive trajectory underscores Scentre Group’s resilience amid evolving retail conditions and is further amplified by a daily uptick (+0.53%) during a week of strong trading flows. Major developments such as the record 526 million customer visitations and an all-time high in partner sales at $29.0 billion demonstrate operational vitality. The occupancy rate climbing to 99.6% consolidates the group’s leadership in Australia’s prime shopping destinations. With Australia’s economic activity stabilising, positive consumer sentiment, and strong demand for premium retail sites, Scentre Group’s market context appears more favourable than ever.
Technical analysis
Technically, Scentre Group exhibits a persuasive bullish structure. Key momentum indicators such as the 20-, 50-, and 200-day moving averages all sit below the current share price, confirming persistent buying strength. The 14-day RSI at 64.37 situates the stock in a healthy range—neutral to slightly overbought—suggesting any dips could quickly attract new buyers. Although the MACD is flat, the trend remains constructive, bolstered by a well-defined support at $3.73 and a firm lid at $3.88—just shy of the 52-week high. The global technical setting, including a series of higher lows and strong trading volumes, points to a sustained structural uptrend in the short and medium term.
Fundamental analysis
From a fundamental perspective, Scentre Group continues to impress. Revenue reached $2.64 billion in 2024, up 5.05% year-on-year, while net income soared to $1.05 billion—a spectacular 500% increase, largely driven by operational discipline and resurgent tenant demand. Earnings per share have rebounded to $0.20, reflecting effective cost control and a broadened rental base. The 18.78 P/E ratio is well aligned with sector norms—and the forward P/E of 16.29 shows valuation momentum remains attractive relative to future prospects. Key structural strengths include:
- A unique portfolio of 42 Westfield destinations, with flagship assets in every major metro area
- Market leadership in seven out of Australia’s top ten malls by sales turnover
- An unmatched occupancy rate (99.6%), signalling both commercial vibrancy and powerful tenant-retention capability
- The strength of the Westfield brand, drawing premium retail tenants and sustaining consistent rental growth
Scentre Group’s operating excellence, dominant market share, and innovation in mixed-use property positions the group to leverage the recovery in retail spending and the premiumisation of Australian shopping.
Volume and liquidity
With an average daily trading volume of 10.45 million shares, Scentre Group stands out for its deep liquidity and transparent price discovery. This robust volume underscores persistent institutional interest and gives individual investors the flexibility to enter or exit sizeable positions with confidence. The large floating share base supports dynamic valuation and reflects strong market confidence in the group’s governance and long-term vision.
Catalysts and positive outlook
What distinguishes Scentre Group today is the convergence of near- and long-term bullish catalysts. Among the most impactful:
- Rapidly expanding mixed-use developments—including residential apartments atop mall sites—unlocking substantial additional rental streams and asset value upside
- Ongoing partnerships with world-leading brands like Disney, Universal Pictures, Netball Australia, and Live Nation, driving constant visitor engagement and footfall
- Limited new supply of premium retail space in key Australian cities, resulting in strong rental growth and high demand for Westfield assets
- Occupancy and sales metrics at record highs, confirming the appeal and resilience of this retail real estate leader
- Board and management focus on ESG and innovation, positioning Scentre Group for success in an increasingly values-driven, sustainability-oriented market
- Stable dividend policy and a current yield of 4.57%, offering reliable income potential
- An Australian economy benefitting from population growth, urbanisation, and renewed consumer spending, all of which sustain high retail centre utilisation rates
These drivers—combined with a “golden period” as forecast by industry analysts—suggest a powerful upside context for Scentre Group shares.
Investment strategies
For short-term investors, Scentre Group’s approach to technical resistance at $3.88, complementing a series of consistent higher lows, can present an appealing tactical entry point—especially ahead of earnings updates or leasing announcements. Medium-term holders benefit from a strong dividend pipeline, visible income streams, and robust momentum that underpin capital appreciation. Over the longer term, the company’s strategic moves in mixed-use development, sustained high occupancy, and innovation in tenant mix create opportunities for above-market returns as the retail landscape continues to evolve. Ideal investor positioning can focus on:
- Identifying technical support zones (notably $3.73) to minimise downside risk
- Entering during short-term retracements to maximise upside from structural recovery and anticipated catalysts
- Targeting reinvestment of dividends through the group’s DRP to harness compound growth into 2026 and beyond
Is it the right time to buy Scentre Group?
In summary, Scentre Group brings together:
- Consistently exceptional operational performance
- Attractive growth prospects in both earnings and dividends
- Market leadership and irreplaceable retail assets in Australia’s most prized locations
- High occupancy, expanding revenue, and a resilient, forward-looking management team
The stock’s stable yield, strong liquidity, favourable technical set-up, and consistent rent escalations create conditions that seem to represent an excellent opportunity for retail and institutional investors alike. With Australian retail REITs entering a “golden period,” Scentre Group combines visibility, stability, and innovation—making it well worthy of renewed attention as 2025 unfolds. For those looking to capture growth from the resurgence in premium physical retail and capture reliable income, Scentre Group stands as a formidable candidate. Supported by powerful sector trends and strategic momentum, the stock may be entering a new bullish phase—reinforced by fundamentals that justify renewed interest and optimism in Australia’s evolving commercial property landscape.
How to buy Scentre Group stock in Australia
Buying Scentre Group stock online is fast, secure, and accessible to Australian investors using a regulated broker. You can purchase shares directly (spot buying) to become a true co-owner, or choose Contracts for Difference (CFDs) for leveraged trading and more flexible strategies—each with its own benefits and risks. Both methods are available through most AU brokers, which make both entry and risk management straightforward. For a detailed comparison of trusted Australian brokers and their fees, continue reading further down this page.
Spot buying
A cash purchase involves directly buying Scentre Group shares on the ASX, granting you voting rights and access to dividend distributions. Typically, brokers in Australia charge a fixed commission per order, often in the range of $5 to $10 AUD per transaction.
Scentre Group Share Purchase Gain Scenario
If the Scentre Group share price is $3.78 AUD, you can buy around 263 shares with a $1,000 stake, including a brokerage fee of around $5.
Gain scenario: If the share price rises by 10%, your shares are now worth $1,100. Result: +$100 gross gain, i.e. +10% on your investment.
Trading via CFD
CFD trading allows you to speculate on the Scentre Group share price without owning the shares. CFDs are traded with leverage, meaning you can control a larger exposure with a smaller deposit, but you’ll incur fees such as the spread (the broker’s markup) and overnight financing for positions held open.
Gain scenario for a leveraged CFD position
You open a CFD position on Scentre Group shares, with 5x leverage.
This gives you a market exposure of $5,000 for a $1,000 deposit.
✔️ Gain scenario:
If the stock rises by 8%, your position gains 8% × 5 = 40%.
Result: +$400 gain, on a bet of $1,000 (excluding fees).
Final advice
Before investing in Scentre Group, it’s important to compare brokers for their fees, available instruments, and service quality. The optimal buying method—shares or CFDs—depends on your goals, risk appetite, and investment horizon. For transparency, a comprehensive broker comparison is available further down this page to help you make a sound and strategic decision.
Check out the best brokers in Australia!Compare brokersOur 7 tips for buying Scentre Group stock
| 📊 Step | 📝 Specific tip for Scentre Group |
|---|---|
| Analyze the market | Evaluate shopping centre and REIT sector trends in Australia to understand the key growth factors for Scentre Group. |
| Choose the right trading platform | Opt for a reputable Australian broker offering ASX access and low commissions for Scentre Group shares. |
| Define your investment budget | Decide how much to invest in Scentre Group based on your goals, keeping enough liquidity for diversification. |
| Choose a strategy (short or long term) | Consider a long-term strategy to benefit from Scentre Group’s recurring income and prime real estate exposure. |
| Monitor news and financial results | Stay updated with Scentre Group's earnings announcements and retail traffic data for timely investment decisions. |
| Use risk management tools | Protect your investment with stop-loss orders and review your positions regularly as Scentre Group’s price fluctuates. |
| Sell at the right time | Plan to sell part or all of your position near technical resistance or after strong financial updates from Scentre Group. |
The latest news about Scentre Group
Scentre Group shares reached a new one-year high of $3.88 this week, demonstrating sustained investor confidence. The stock price rose by 0.53% in the last trading session, with current market capitalization standing at AUD $19.69 billion. Professional market sentiment remains optimistic as the company continues to outperform key ASX benchmarks and maintains upward momentum within its 52-week trading range.
Australian shopping centre visitation for Scentre Group hit a record 526 million over the past year. This milestone, representing a 14 million increase year-on-year, highlights the group’s enhanced local foot traffic and the ongoing recovery of physical retail in major urban centres. The company’s dominant market position is underpinned by 7 out of the 10 top malls by sales turnover in Australia being part of its portfolio.
Scentre Group reported a significant surge in annual net income for 2024, up over 500% versus the previous year. Earnings per share have also strengthened, with 2024 financials beating analyst expectations. A rise in revenue and record business partner sales of AUD $29 billion underline the group’s operational robustness against a backdrop of positive local consumer sentiment.
Occupancy rates for Scentre Group Australian shopping centres climbed to 99.6%, indicating robust demand from retailers. Leasing activity remained strong, with 3,253 deals completed and specialty rents rising by 5.2%. The low vacancy rate signals a healthy local retail ecosystem and ongoing stability for distributed income to Australian investors.
Recent analyst consensus in Australia remains positive on Scentre Group, with a current projected price target of up to $4.91. Broker ratings reflect a strong “buy” bias backed by stable technical indicators and the company’s positive return profile. Forward-looking estimates and technical signals—such as the stock trading above key moving averages—suggest potential for continued outperformance in the Australian REIT landscape.
FAQ
<i>What is the latest dividend for Scentre Group stock?</i>
Scentre Group currently pays a dividend. The latest dividend was $0.086 per share (final 2024), paid semi-annually, with an ex-dividend date of February 13, 2025. The stock’s annual yield is around 4.5%, and a dividend reinvestment plan is available for eligible investors.
<i>What is the forecast for Scentre Group stock in 2025, 2026, and 2027?</i>
End-of-year price projections are $4.91 for 2025, $5.67 for 2026, and $7.56 for 2027. Recent positive analyst outlook and Scentre Group’s strong rental growth support an optimistic multi-year view.
<i>Should I sell my Scentre Group shares?</i>
Given Scentre Group’s resilient business model, high occupancy, and sector-leading assets, many investors choose to hold. The company maintains a stable valuation and is well placed to benefit from consumer retail trends. Holding could be appropriate, as the fundamentals and analyst sentiment both suggest further growth potential.
<i>Are Scentre Group dividends eligible for the Australian dividend imputation system?</i>
Yes, Scentre Group dividends typically come with franking credits, reducing tax payable for Australian taxpayers. Franking levels can vary by distribution, so check each payment for exact credits. Capital gains from share sales are also subject to local Australian tax rules.
<i>What is the latest dividend for Scentre Group stock?</i>
Scentre Group currently pays a dividend. The latest dividend was $0.086 per share (final 2024), paid semi-annually, with an ex-dividend date of February 13, 2025. The stock’s annual yield is around 4.5%, and a dividend reinvestment plan is available for eligible investors.
<i>What is the forecast for Scentre Group stock in 2025, 2026, and 2027?</i>
End-of-year price projections are $4.91 for 2025, $5.67 for 2026, and $7.56 for 2027. Recent positive analyst outlook and Scentre Group’s strong rental growth support an optimistic multi-year view.
<i>Should I sell my Scentre Group shares?</i>
Given Scentre Group’s resilient business model, high occupancy, and sector-leading assets, many investors choose to hold. The company maintains a stable valuation and is well placed to benefit from consumer retail trends. Holding could be appropriate, as the fundamentals and analyst sentiment both suggest further growth potential.
<i>Are Scentre Group dividends eligible for the Australian dividend imputation system?</i>
Yes, Scentre Group dividends typically come with franking credits, reducing tax payable for Australian taxpayers. Franking levels can vary by distribution, so check each payment for exact credits. Capital gains from share sales are also subject to local Australian tax rules.
