Should I buy Seek stock in 2025?

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At HelloSafe, our expert has been tracking Seek's performance for over three years. Every month, hundreds of thousands of users in Australia trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Seek.

What is Seek?

How much is Seek stock?

The price of Seek stock is rising this week. As of now, Seek trades at $24.18 AUD per share, reflecting a daily decrease of $0.23 and a weekly increase of 1.34%. The company holds a market capitalisation of $8.63 billion AUD, with an average three-month daily volume of 801,890 shares. Seek’s current P/E ratio stands at 58.6, the dividend yield is 1.64%, and its beta is 1.56. This combination of robust activity, growth indicators, and moderate dividend makes Seek an attractive but somewhat volatile opportunity for active investors.

Our full analysis of the Seek stock

After a comprehensive review of Seek’s latest financial results and a detailed examination of its share price over the past three years, we have leveraged our proprietary algorithms to analyse multiple sources—combining financial indicators, technical signals, comparative market data, and peer benchmarking. With that in mind, an essential question emerges: why might Seek stock once again become a strategic entry point into the digital employment marketplace sector in 2025?

Recent performance and market context

Seek’s stock price has seen an impressive run over the last year, currently trading at $24.18 AUD, reflecting a robust 18.76% appreciation year-on-year. Despite a marginal pullback of $0.23 (-0.94%) in the past 24 hours, the share maintains a solid positive weekly momentum at +1.34%. This overall trend comes as the company continues to deliver on its strategic priorities, including a renewed focus on AI-driven product innovation and expanded offerings across Australia, New Zealand, and select Asian markets. The macroeconomic environment remains favourable for Seek, with a resilient domestic labour market and increasing digitalisation of recruitment processes driving demand for online marketplaces. At a time when digital transformation disrupts traditional job platforms, Seek finds itself at the forefront of structural industry change, outpacing competitors through scale and execution.

Recent highlights bolster sentiment further: its recent Investor Day reaffirmed investments in artificial intelligence and the ongoing rollout of new marketplace features tailored to user experience. The strong H1 FY2025 results, with net profit up a remarkable 297% (139.8 million AUD), demonstrate a capacity to translate strategic initiatives into material financial outperformance, even in an environment marked by cyclical macro fluctuations in Asia. This combination of innovation and operational efficiency continues to attract market attention and validates Seek’s established leadership in the ANZ employment sector.

Technical analysis

Technical signals for Seek are strikingly constructive. The Relative Strength Index (RSI) sits at 62.6, comfortably within neutral territory but with clear bullish undertones as it approaches overbought levels, suggesting healthy demand without excessive speculation. The MACD presents an unequivocal “buy” signal, reinforcing the view that positive momentum underpins the current price action. Encouragingly, Seek’s share price sits above all key moving averages (20-, 50-, 100-, and 200-day), with each currently trending upwards, confirmed by persistent “Strong Buy” consensus across 12 moving average-based models.

Short- and medium-term momentum show exceptional alignment: strong support is established around $23.38 AUD, while immediate resistance at $24.34 AUD is within striking distance. The steady upside pressure evidenced by these signals suggests a bullish phase is underway, where traders and long-term investors alike may find attractive risk-reward set-ups at current levels. Importantly, volume analysis does not indicate “froth,” meaning current gains are backed by underlying investor conviction rather than speculative buying.

Fundamental analysis

On the fundamentals, Seek stands as a model of strategic resilience and growth. Although first-half FY2025 revenue dipped slightly, down 4% to $536.2 million, this was offset by operational leverage and a net profit explosion of almost 300%. The underlying EPS for H1 rose to $0.39, more than tripling year-on-year, handily beating analyst expectations by 100%. Projected annual revenue growth is estimated at 9.5% on average over the next three years—a testament to the company’s robust core model and track record of navigating changing macroeconomic backdrops.

The current P/E of 58.6 is at the higher end of the sector, but it is justified by Seek’s unique market position, aggressive innovation pipeline, and recurring high-margin revenue streams. Unlike many digital disruptors, Seek pays a reliable dividend (1.64% yield at last check) and maintains a scalable platform model—traits highly prized by institutional and retail investors seeking exposure to Australia’s evolving tech landscape. More importantly, the company is a first mover in AI integration for digital talent matching, a critical differentiator as workforce mobility and flexible working models rise in prominence.

Structurally, Seek benefits from a dominant market share in Australia and New Zealand, with deep penetration across various demographic and professional segments. Its legacy since 1997, formidable brand reputation, and proven ability to evolve with market needs further anchor its appeal as a “core holding” for the digital future of employment solutions.

Volume and liquidity

Sustained liquidity underpins the positive narrative for Seek. The stock averages 801,890 shares of daily volume (3-month basis), ensuring ample liquidity for both institutional positioning and active trading. The $8.63 billion AUD market capitalisation reflects continued investor faith and supports robust float conditions, allowing for efficient price discovery.

A healthy float not only favours dynamic valuation as new information enters the market, but also safeguards against excess volatility—an invaluable trait in a tech-driven sector where momentum can occasionally run ahead of fundamentals. For portfolio managers, this means Seek offers a reliable entry and exit profile, with liquidity sufficient to absorb institutional flows without undue price disruption.

Catalysts and positive outlook

Several near- and medium-term catalysts underpin our optimism for Seek’s next phase of growth:

• AI and technology leadership: Significant investment in artificial intelligence and machine learning elevates Seek’s value proposition, enhancing the matching of talent and opportunity while optimising user experiences for both candidates and recruiters.
• Product innovation: Newly launched features and bespoke solutions expand the ecosystem, attracting more users and fortifying the network effect.
• International expansion: Ongoing strategic expansion into high-growth Asian markets diversifies revenue sources and reduces reliance on domestic cycles.
• SEEK Growth Fund: This internal investment arm delivered 9% revenue growth, indicating strong pipeline potential for adjacent ventures and disruptive HR technology.
• Sustainability focus: A clear, actionable ESG agenda appeals to a new generation of investors seeking not just returns but corporate responsibility.
• Favourable regulation: Supportive Australian policy environment for digital platforms and continued digital transformation in APAC market economies creates tailwinds for sector leaders.

These elements combine to paint a picture of a company that is not only future-ready but actively shaping the next phase of the employment industry. The strong “Strong Buy” consensus among technical indicators, coupled with upward estimate revisions by analysts, amplify the case for a constructive outlook.

Investment strategies

The current market structure appears to lend itself to multiple attractive entry scenarios:

• Short-term entry: Traders may consider positioning around the established support level at $23.38 AUD, benefiting from resilient volume and recurring breakout attempts above resistance.
• Medium-term focus: Investors seeking capital gains could capitalise on continued AI rollout cycles, fresh product launches, and further geographical diversification, aligning with management’s clear roadmap and historical execution.
• Long-term conviction: Seek’s dominant share in the online employment market, reinforced by its robust innovation engine and scalability, positions it as a potential long-term core holding. Compounding this are fundamentals that justify holding through sector cycles, with the stock trading at a premium to book yet underpinned by durable revenue and earnings growth.

What unites these strategies is the opportunity to capture value ahead of anticipated new catalysts, whether Q3/FY2025 earnings surprises, further AI-driven feature deployment, or strategic deals in growth markets.

Is it the right time to buy Seek?

In summing up, Seek appears to represent an excellent opportunity for investors searching for exposure to digital transformation, AI innovation, and resilient recurring revenues within the employment marketplace sector. The stock benefits from a winning combination of robust technical signals, a healthy liquidity profile, and a positive macro backdrop underpinned by digital adoption across Australasia and Asia. Its strong revenue growth outlook, confirmed by consensus upgrades and strategic momentum, justifies renewed interest—even at its current valuation premium.

With a history of operational outperformance, visible growth catalysts, and a proven leadership team, Seek may be entering a new bullish phase. For investors prepared to navigate the moderate volatility associated with growth stocks and who value both innovative capacity and sustained revenue expansion, Seek currently seems to offer a prime strategic entry point into Australia’s technology sector. The potential for further upside, as management delivers on AI and international expansion, is difficult to ignore.

Seek remains one of the few ASX technology leaders whose combination of growth, liquidity, and forward strategy provides real potential for value creation—making now a particularly compelling moment for investors to seriously consider adding Seek stock to their portfolios.

How to buy Seek stock in Australia?

Buying Seek stock online is straightforward and secure with any regulated Australian broker. Investors can use two main methods: purchasing shares outright (spot buying), or trading using Contracts for Difference (CFDs) to speculate on price movements with leverage. Understanding the key differences between these approaches makes it easier to choose the right one for your goals. To help you decide which platform suits you best, we’ve included a detailed broker comparison further down the page.

Spot buying

With a cash purchase, you buy Seek shares directly and become a shareholder, receiving dividends and voting rights. Most Australian brokers charge a fixed commission per order, typically around $5 to $10 AUD. This method is ideal for long-term investors who want simplicity and direct exposure.

Gain scenario

If the Seek share price is $24.18 AUD, you can buy around 41 shares with a $1,000 stake, including a brokerage fee of around $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading on Seek shares lets you speculate on the share price without owning the stock, using leverage to amplify both gains and risks. You pay the spread (difference between buy and sell price) and, if holding overnight, an additional financing charge. CFDs are often used for short-term trading.

Example of a CFD Gain Scenario with Leverage

You open a CFD position on Seek shares, with 5x leverage. This gives you a market exposure of $5,000 with a $1,000 deposit.

✔️ Gain scenario: If the stock rises by 8%, your position gains 8% × 5 = 40%. Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before investing in Seek, take time to compare broker fees and trading conditions—costs can vary widely. The right method depends on your investment objectives: spot buying fits long-term builders, CFDs are for active, risk-tolerant traders. Our broker comparison below will help you make a confident, informed choice.

7 tips for buying Seek stock

The latest news about Seek

Seek shares gained 1.34% over the last week, reflecting renewed local market optimism. This positive price movement highlights AU investors’ constructive sentiment on Seek’s core business and underscores confidence in its positioning as a leading provider in the Australian online recruitment sector.

Latest half-year results revealed a 297% increase in net profit and an EPS beat by 100%. The most recent H1 FY2025 financials showed net profit jumping to $139.8 million and earnings per share rising to $0.39, both outperforming analyst forecasts. This robust result demonstrates the strength of Seek’s service offerings and their continued ability to monetise digital employment demand in Australia.

Technical analysis points to strong buy signals with continued upward momentum above key moving averages. The current MACD remains bullish at 0.28 while the stock trades above all major simple moving averages, and a 14-day RSI at 62.62 indicates prevailing demand. Analysts have reaffirmed a “Strong Buy” consensus, underpinned by both technical and fundamental perspectives.

Strategic focus on artificial intelligence and product innovation enhances Seek’s value proposition for Australian customers. According to management’s latest presentations, substantial investment in AI and digital solutions aims to further improve user experience and marketplace efficiency, reinforcing Seek’s competitive edge in its home market.

Analyst consensus targets a future share price of $31.43, signifying further upside versus current pricing. Forecasts grounded in both recent operational momentum and longer-term growth drivers—including expansion of the Seek Growth Fund and stable employment conditions—support a constructive outlook among Australia-based market professionals.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.