Is Shopify stock a smart buy in Australia for 2025?

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At HelloSafe, our expert has been tracking the performance of Shopify for over three years. Every month, hundreds of thousands of users in Australia trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Shopify.

What is Shopify?

The Shopify Stock Price

The price of Shopify stock is rising this week. Shopify currently trades at $116.35 USD per share, showing a 1.38% increase over the last 24 hours but a –2.90% change over the past week. The company’s market capitalisation stands at $148.37 billion USD, with an average 3-month daily volume of 12.82 million shares. Shopify has a high P/E Ratio of 94.46 and does not pay a dividend, while its stock beta of 2.16 signals substantial volatility. These factors highlight both the dynamic growth prospects and the notable price swings typical for Shopify shares.

Our full analysis of Shopify stock

After reviewing Shopify’s latest financial results and tracking the stock’s evolution over the past three years, our team has leveraged proprietary algorithms to analyse a blend of key financial indicators, advanced technical signals, multi-source market data, and competitive positioning. This rigorous evaluation draws on both historical and real-time inputs to provide a balanced perspective on the opportunity. So, why might Shopify stock once again become a strategic entry point into the global e-commerce and technology sector in 2025?

Recent performance and market context

Shopify has delivered a remarkable performance during the past twelve months, with its stock price climbing +74.61% over the year and currently trading at $116.35 USD. This upward trend was recently reinforced by a 1.38% intraday gain, even though the stock has experienced a –2.90% pullback in the past week. Underscoring this positive trajectory are robust quarterly results: revenues of $2.36bn (+27% year-on-year), a $1.61bn net profit, and a gross margin of nearly 50%. The company continues to generate strong, positive cash flow, supported by a global economic environment that remains favourable to digital commerce, especially as Australian businesses increasingly pivot to scalable, tech-driven sales platforms. Strategic advances in artificial intelligence, automation, and a major push into Asia-Pacific further strengthen Shopify's relevance for investors in Australia, where e-commerce is one of the fastest-growing sectors. In addition, analysts’ sentiment is overwhelmingly constructive: Shopify’s consensus price target sits 30% above its current level, reflecting continued confidence in the stock’s upward potential.

Technical analysis

From a technical standpoint, Shopify displays an encouraging momentum profile. The current 14-day RSI is at 61.72, within neutral territory but pointing higher, suggesting that the stock is neither overbought nor oversold and is primed for further positive moves. The MACD stands at 2.84, continuing to flash a ‘buy’ signal, indicating ongoing bullish pressure in the short to medium term. All major moving averages—20-day ($110.74), 50-day ($105.41), 100-day ($103.25), and 200-day ($100.84)—remain below the current share price, confirming a persistent bullish structure. The emergence and confirmation of a golden cross (where the shorter moving average crosses above the longer-term moving average) has also reinforced optimism among technical traders. Key support is identified at $111.84, with first resistance at $120.87; a breach of this level could potentially unlock further upside, especially as all trend indicators currently remain positive. Such a set-up is highly attractive for traders seeking technically robust entry points.

Fundamental analysis

Shopify stands out fundamentally as one of the preeminent global enablers of e-commerce and digital retail infrastructure. Its recent revenue growth of +27% in just one quarter is a testament to effective execution and powerful demand from merchants worldwide. The company delivered seven consecutive quarters of double-digit free cash flow margins, highlighting capital discipline and the ability to self-finance ambitious innovations—unmatched in much of the technology sector. Shopify’s net income of $1.61bn for the first quarter of 2025 and an earnings per share (TTM) of $1.23 further highlight its operational efficiency. While its price/earnings (P/E) ratio sits at 94.46, well above the market average, the multiple is justified by outsized growth, continuous operational improvements, and the absence of any material debt overhang. Shopify benefits from structural strengths highly valued by investors: a globally unified cloud-native platform, a massive and sticky merchant ecosystem, cutting-edge AI-driven automation (the recent “AI Store Builder” rollout), and a market-leading presence in small and medium-sized business (SMB) e-commerce. Its strategic focus on integration, innovation, and user experience positions it for ongoing outperformance versus more capital-intensive competitors.

Volume and liquidity

Averaging 12.82 million shares traded daily over the last three months, Shopify offers extraordinary liquidity, helping to minimise slippage for institutional and retail investors alike. This trading volume demonstrates sustained market confidence and engagement, an indispensable criterion for a stock aiming to deliver robust returns in both volatile and orderly market phases. The large, dynamic float—supported by a significant public shareholder base and founder-aligned governance—adds further to Shopify’s ability to capture upward revaluations as capital continues to flow into high-growth technology names.

Catalysts and positive outlook

Looking forward, Shopify’s innovation pipeline provides compelling reasons for optimism. The launch of “AI Store Builder”—where merchants design entire online shops from simple keywords—marks a game-changing leap in the application of generative AI for commerce. This is just the beginning; Shopify’s continuous integration of artificial intelligence across customer experience, automation of merchant operations, and analytics have set new industry benchmarks. Expansion into high-growth geographies, notably the Asia-Pacific region (including Australia), is bolstered by partnerships and locally relevant features—directly aligning with megatrends dominating consumer and business behaviour. Additionally, upcoming operational efficiencies, potential accretive acquisitions, and investments in sustainability (ESG-aligned initiatives) support both short-term momentum and long-term portfolio inclusion. The broad e-commerce market remains on a multi-year expansion path, and Shopify’s platform-centric approach ensures it will be an outsized beneficiary of this secular growth—especially as omnichannel and mobile-enabled shopping accelerate and regulatory environments remain supportive for digital-first business models.

Investment strategies

Shopify lends itself to a variety of disciplined investment approaches, catering to short-term traders, medium-term swing investors, and long-term portfolio builders. For short-term traders, ideal entry points are typically found near established support ($111.84) or on confirmation of momentum breakouts above $120.87, especially when accompanied by volume surges. Medium-term investors can focus on sustained revenue and cash flow generation, seeking positions after pullbacks or in anticipation of new product launches, such as major AI enhancements or key international deals. For long-term investors, Shopify’s transformative business model, rapidly expanding global reach, and unwavering focus on innovation all point to attractive capital appreciation—or even future index leadership—over a multi-year horizon. The stock’s current valuation, while elevated, is supported by a rare combination of strong growth rates, recurring revenues, and high switching costs among merchants, meaning drawdowns may offer prime opportunities for strategic accumulation. Exposure to Shopify can serve as an anchor play in diversified technology or thematic growth portfolios given its liquidity, scale, and leadership credentials.

Is it the right time to buy Shopify?

Taking into account its robust earnings momentum, accelerating innovation (particularly in artificial intelligence), and clear technical as well as fundamental strengths, Shopify seems to represent an excellent opportunity for investors searching for high-quality exposure to the fast-growing global e-commerce technology sector. The fundamentals justify renewed interest, with further upside likely as the company continues to expand into new geographies, deepen its competitive moat, and capture market share from legacy platforms. All signals—technical, fundamental, and volume-related—point to Shopify entering a new bullish phase and deserving a prominent place on the radar of both institutional and private investors in Australia. For those seeking dynamic growth, scale advantages, and a stake in the ongoing digital retail revolution, Shopify may offer an outstanding opportunity at this critical juncture.

How to Buy Shopify Stock in Australia

Buying Shopify stock online is both simple and secure for investors in Australia, thanks to regulated brokers that ensure funds and transactions are protected. You can purchase Shopify shares directly (spot/cash buying) and become a partial owner, or you can trade via CFDs (Contracts for Difference), allowing you to speculate on price changes without actually owning the shares. Both methods have their own benefits and risks. If you want to compare the best brokers for Shopify, a complete comparison table is available further down the page.

Spot buying

Buying Shopify stock for cash means you own the shares outright and can benefit from any price growth or future dividends. Most Australian brokers charge a flat commission per transaction—typically around $5 to $10 AUD. With cash buying, you are not exposed to borrowing costs and can hold your investment for as long as you wish.

Shopify Share Purchase Example

If the Shopify share price is $116.35 USD (approx. $176 AUD), you can buy around 5 shares with a $1,000 AUD stake, including a brokerage fee of around $5.

• ✔️ Gain scenario:
• If the share price rises by 10%, your shares are now worth $1,100 AUD.
• Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading on Shopify allows you to speculate on the stock’s price movement using leverage, without owning the underlying shares. With CFDs, you pay a spread (the difference between buy and sell prices) and, if you keep positions open overnight, a financing cost (overnight fee). CFDs offer flexibility and can amplify gains—but also risks. They are suitable for active, experienced investors comfortable with short-term strategies.

CFD Position on Shopify with 5x Leverage

You open a CFD position on Shopify shares, with 5x leverage. This gives you a market exposure of $5,000 AUD with an initial stake of $1,000 AUD.

• ✔️ Gain scenario:
• If the stock rises by 8%, your position gains 8% × 5 = 40%.
• Result: +$400 gain, on a bet of $1,000 AUD (excluding fees).

Final advice

Before investing in Shopify, always compare the fees, spreads, and features of each broker to find the solution that fits your needs. The right choice between cash buying and CFD trading depends on your goals, risk appetite, and investment horizon. You’ll find a broker comparison tool further down the page to help you make an informed decision.

Our 7 Tips for Buying Shopify Stock

The latest news about Shopify

Shopify launches "AI Store Builder" to enhance merchant e-commerce automation globally, including APAC markets. The new AI-powered tool enables business owners to create online stores with simple keyword prompts, streamlining setup and allowing Australian merchants to rapidly deploy innovative storefronts with advanced features. This technological leap is expected to increase Shopify’s appeal among Australian SMEs seeking digital transformation.

Shopify delivers 27% annual sales growth, surpassing analyst expectations for Q1 2025. Revenue reached $2.36 billion as reported in the latest quarterly results, supported by growing demand for e-commerce platforms in the Asia-Pacific region. Strong performance in this area highlights Shopify’s increasing relevance for Australian investors tracking high-growth international tech companies.

Australian regulatory environment remains favourable for cross-border e-commerce and Shopify integration. Recent government initiatives encourage international retail partnerships, benefitting global platforms like Shopify. This positive setting supports ongoing platform adoption and product expansion by local merchants, strengthening Shopify’s Australian market presence.

Shopify’s stock signals renewed bullish momentum with technical indicators supporting further upside potential. With a MACD buy signal and continued trading above all key moving averages, market participants cite optimised price structure for upward movement. The technical backdrop is particularly relevant for Australian investors seeking tactical entries in leading tech stocks.

Major Shopify partners expand operations in Australia, demonstrating ecosystem growth and confidence. Notable e-commerce solution providers and logistics partners within Shopify’s ecosystem have strategically increased their physical footprint and personnel in major Australian cities, ensuring robust customer support and ecosystem reliability for local businesses.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.