Should I buy Star Entertainment Group stock in 2025?

Why trust HelloSafe ?

At HelloSafe, our specialist has been tracking the performance of the Star Entertainment Group for over three years. Every month, hundreds of thousands of users in Australia trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and never will be, compensated by the Star Entertainment Group.

What is Star Entertainment Group?

What is the price of Star Entertainment Group stock?

The price of Star Entertainment Group stock is stable this week. Currently trading at 0.13 AUD, the 24-hour change is flat, while the share price is down 3.7% over the last week. The group’s market capitalization stands at approximately 373 million AUD, with an average three-month trading volume of 12.37 million shares. The P/E ratio is not applicable due to recent losses, the dividend yield remains at 0.00%, and the stock’s beta is 0.82. This sustained volatility and market attention reflect the heightened risks and occasional opportunities present in the sector.

Our full analysis of the Star Entertainment Group stock

We have reviewed Star Entertainment Group’s latest financial results, as well as the stock’s performance over the past three years. Drawing on deep analysis of financial indicators, technical signals, market data, and sector peer trends—integrated via our proprietary analytical algorithms—this review aims to distil the key strengths and forward drivers for the stock. So, why might Star Entertainment Group stock once again become a strategic entry point into Australia’s premium leisure and gaming sector in 2025?

Recent performance and market context

Star Entertainment Group (ASX: SGR) has experienced pronounced volatility in recent years, reflecting both company-specific challenges and profound sectoral change. In the past twelve months, the stock has traded within a wide range from 0.10 to 0.585 AUD, culminating at a current price of 0.13 AUD. Though the company’s share price has declined more than 70% over the past year, this correction has reset valuation expectations and opened the door for value-driven investors. Key positive events include the appointment of Anne Ward as Chair in April 2024 and the company’s active restructuring efforts. The ongoing recovery of tourism across Australia, coupled with the staged reopening of casinos post-regulatory interventions, are supportive tailwinds. National and state governments have signalled intentions to maintain a robust, carefully regulated gaming sector, underpinning the long-term industry landscape that Star Entertainment Group operates within.

Technical analysis

Despite recent share price declines, technical signals now suggest a consolidation phase that often precedes renewed momentum. The current RSI sits at 42, reflecting a non-overbought, potentially stabilising technical posture. The MACD indicator is neutral, while major short- and long-term moving averages (MA20: 0.133 AUD; MA50: 0.118 AUD; MA200: 0.236 AUD) highlight the importance of the 0.13 AUD–0.14 AUD area as a support zone. Key support levels cluster at 0.127 AUD, 0.123 AUD, and 0.119 AUD, reinforcing the market’s focus on the current price region. With volatility subsiding and sustained, above-average volumes, the stage is set for a potential bullish reversal—especially if operational and governance catalysts materialise.

Short-term traders may see opportunity in the tight bid-ask spread and regular tests of primary resistance levels at 0.134 AUD and 0.138 AUD. A close above these would be a classic momentum signal, while downside risk appears increasingly capped by strong institutional support at and just below current prices.

Fundamental analysis

Fundamentally, Star Entertainment Group operates landmark properties in Sydney, Gold Coast, and Brisbane, underpinning a powerful brand in the Australasian gaming and tourism market. Despite reporting a net statutory loss of 302 million AUD for H1 FY25, the company’s 650 million AUD in normalised revenue for the same period confirms the enduring demand for its core assets. While the group posted a negative EBITDA of 26 million AUD, much of this reflects extraordinary regulatory and remediation costs—costs which are transitory and expected to diminish as efficiency returns.

• The board’s partnership agreements, including asset exchanges with major Asian partners Far East Consortium and Chow Tai Fook, inject capital and cross-market know-how.
• The company’s strong asset base and privileged regulatory position in prime state capitals remain a long-term moat.
• Capital restructuring, including convertible note issues and asset realignment, bolster liquidity and flexibility for recovery and organic expansion.

Traditional value metrics (like P/E ratio) are not applicable in the current loss-making period. However, the depressed market capitalisation around 373 million AUD (compared to a pre-regulatory peak several multiples higher) underscores a significant valuation reset. If operational normalisation and sector recovery continue, the shares may be entering a new bullish phase consistent with value rotation principles. Star’s brand and strategic locations position it uniquely to capitalise on pent-up leisure demand and the return of international tourism.

Volume and liquidity

Star Entertainment Group’s consistent average 3-month trading volume of 12.37 million shares reveals ongoing interest, even amid turbulence. The high level of liquidity is essential for active market participation, offering flexibility to both institutional and retail investors.

The company’s free float—at 2.25 billion shares—provides a dynamic and responsive pricing environment. Healthy liquidity aids price discovery, ensures minimal friction for entry/exit, and makes Star Entertainment Group an attractive instrument for both traders seeking volatility and investors seeking value.

Catalysts and positive outlook

• Full operational restoration at key Sydney and Gold Coast locations, following regulatory improvement and enhanced compliance, will directly support top-line growth.
• Establishing new partnerships, notably with experienced Asian casino operators, opens avenues for co-marketing, digital transformation, and diversified revenue streams.
• Regulatory remediation spending, while heavy in the short term, can accelerate long-term credibility and reduce risk premiums attached to the stock.
• Demographic and macro trends are aligning: Australia’s population growth, rising domestic tourism, and the international travel rebound all sustain sector earnings prospects.
• Star’s investments in responsible gaming, digital initiatives, and ESG frameworks position it favourably with regulators and institutional investors relying on robust sustainability standards.

Looking ahead, any progress on regulatory clearance, particularly the Sydney license, could unlock immediate operational leverage and positive earnings momentum. Further, successful implementation of the capital restructure may serve as a springboard for merger & acquisition activity or joint ventures.

Investment strategies

• Short-term trades: Speculative buyers focusing on technical rebound signals benefit from tight risk controls and entry near support zones (around 0.13 AUD). Momentum chasers may capitalise on breakouts above resistance at 0.134–0.138 AUD, with clear targets and disciplined exits.
• Medium-term positions: Those seeking a value turnaround can take positions based on the company’s ability to restore positive cash flow and normalised profits, leveraging both the depressed valuation and the resilience of its premier assets.
• Long-term holders: Patient investors whose thesis is built on structural gaming sector demand, operational re-rating, and organic synergy creation may find the current valuation particularly compelling. The anticipated recovery in dividends (historically suspended since 2020) presents an interesting future yield angle, adding to prospective capital appreciation.

Entry ahead of major catalysts—such as regulatory clearance, the next cost-out program, or the roll-out of digital initiatives—enables investors to position optimally for revaluation.

Is it the right time to buy Star Entertainment Group?

• Legacy brand strength and irreplaceable prime-location assets in a pivotal market sector.
• A management team actively restructuring, driving governance reform, and building international partnerships.
• A discounted valuation providing compelling upside for those optimistic about operational turnaround and macro sector recovery.
• Positive technical and volume patterns suggesting market confidence is gradually returning.

While risks—including regulatory, balance sheet, and execution—remain, the current entry point seems to represent an excellent opportunity for investors comfortable with volatility and focused on recovery stories. As evidence of operational normalisation and sector momentum emerges, Star Entertainment Group may be entering a new bullish phase that validates conviction-led investment strategies.

Star Entertainment Group remains a stock at an inflection point—offering realignment potential, strong asset backing, and exposure to a recovering sector for those willing to recognise and seize opportunity.

How to buy Star Entertainment Group stock in Australia?

Buying Star Entertainment Group stock online is both easy and secure with a regulated Australian broker. Two main options are available: traditional spot buying—owning the shares outright—or CFDs (contracts for difference) for leveraged trading. Each method offers advantages depending on your goals and trading style. To find the best provider for your needs, check out the broker comparison further down this page.

Spot buying

A cash purchase of Star Entertainment Group stock means buying real shares listed on the ASX, making you an owner with all associated rights. Most brokers in Australia charge a fixed commission per trade, usually around $5–$10 AUD.

Share Investment Gain Scenario

For example, if the Star Entertainment Group share price is $0.13 AUD, you can buy around 7,690 shares with a $1,000 stake, including a brokerage fee of about $5.

✔️ Gain scenario:

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, or +10% on your investment.

Trading via CFD

CFD trading on Star Entertainment Group shares enables you to speculate on both rising and falling prices, without owning the actual shares. The main fees are the spread (difference between buy and sell prices) and nightly financing costs for positions held overnight.

Gain scenario

For example, you open a CFD position on Star Entertainment Group shares, with 5x leverage and a $1,000 stake. This gives you effective market exposure of $5,000.

If the stock rises by 8%, your position gains 8% × 5 = 40%. Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before investing, it’s important to compare each broker’s fees and terms, as these can influence your total return. The best method for buying Star Entertainment Group ultimately depends on your objectives, risk profile, and investment horizon—use the comparison tool below to make an informed choice.

Our 7 tips for buying Star Entertainment Group stock

The latest news about Star Entertainment Group

Star Entertainment Group shares remained stable over the past 24 hours, indicating recent price consolidation. The current share price stands at $0.13 AUD, with no intraday movement, though the stock has declined 3.7% over the past week. This stability may suggest that recent selling pressure has paused, allowing for a potential reassessment by the market.

The company’s average trading volume has stayed robust at approximately 12.37 million shares over three months. This liquidity facilitates entry and exit for investors and reflects ongoing interest in the stock despite recent challenges, ensuring that institutional and retail participants remain active in the Australian market.

Strategic partnerships with the Far East Consortium and Chow Tai Fook continue to support Star Entertainment Group’s restructuring plan. Recent capital initiatives, including the issuance of convertible notes and asset swaps, have provided additional liquidity at a crucial time and demonstrate management’s commitment to financial stability and operational recovery.

The resumption of full operations across casinos, particularly in Sydney following compliance improvements, is a positive signal for future cash flows. Regulatory remediation and progress in lifting suspensions indicate the potential for recovering lost revenue streams, especially as the broader leisure and tourism sector in Australia shows early signs of revival.

The appointment of Anne Ward as Chair in April 2024 highlights an ongoing focus on governance and leadership renewal. This executive change is intended to restore stakeholder confidence and strengthen corporate culture, key elements for long-term rebuilding and sustained performance in Star Entertainment Group’s core markets.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.