Should I buy Wesfarmers stock in 2025?

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At HelloSafe, our expert has been tracking the performance of Wesfarmers for over three years. Every month, hundreds of thousands of users in Australia trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Wesfarmers.

What is Wesfarmers?

How much is Wesfarmers stock?

The price of Wesfarmers stock is rising this week. Wesfarmers shares are currently trading at 83.69 AUD, down by 1.67 AUD over the last 24 hours, but up 0.74% for the week. The company boasts a market capitalisation of 95.0 billion AUD and an average three-month trading volume of 1.45 million shares. With a P/E ratio of 36.55, a dividend yield of 2.38%, and a beta of 0.76, the stock remains a benchmark for stability in the Australian market. While recent volatility is modest, Wesfarmers' strong retail portfolio continues to offer solid long-term investment potential.

Our full analysis on Wesfarmers stock

We have thoroughly reviewed Wesfarmers’s latest financial results and stock performance over the past three years, synthesising a range of financial indicators, technical signals, market data, and peer benchmarks through our proprietary analytical models. This multi-source approach aims to provide a comprehensive understanding of the stock’s prospects within an evolving landscape for Australian diversified conglomerates. So, why might Wesfarmers stock once again become a strategic entry point into the retail and consumer sector in 2025?

Recent performance and market context

Wesfarmers stock has shown remarkable resilience and strength over the past year, closing recently at 83.69 AUD. Despite a minor intraday pullback of 1.96%, it remains up 0.74% for the week, 16.54% over six months, and an impressive 29.75% over twelve months, outperforming key sector indices. Market capitalisation now stands at 95.0 billion AUD, which attests to its heavyweight status on the ASX. Notably, June 2025 saw the company reach a new all-time high at 85.90 AUD, reflecting investor confidence following consistent earnings growth and robust operational updates. The latest half-year results reaffirmed growth momentum, with revenue increasing by 3.6% and net profit up 2.9%, matching or exceeding consensus expectations. This positive trend is set against a supportive macroeconomic backdrop marked by stable consumer demand, ongoing retail transformation, and Australia’s solid recovery trajectory, all of which favour leading defensive-growth businesses like Wesfarmers. In this context, Wesfarmers' exposure to retail and home improvement, defensive sectors even in periods of volatility, continues to attract both domestic and international capital.

Technical analysis

Current technical indicators suggest that Wesfarmers is consolidating at technically favourable levels. The RSI stands at 37.43 (Investing.com), showing the stock recently approached oversold territory and potentially indicating a prime accumulation phase. Meanwhile, trading signals are mixed in the near-term, with the MACD slightly negative on some platforms (-0.227) yet confirmed positive on others (0.70), pointing to a possible upcoming bullish crossover. All key moving averages—20, 50, 100, and 200 days—remain clustered in the narrow 84–85 AUD band, showing strong convergence and significant underlying support. Importantly, the price has respected its 83.25 AUD support zone several times, while mounting an assault on 85.90 AUD resistance. Such structural conditions often precede a breakout, with long-term investors watching for a clear close above resistance to validate entry. Volume patterns have further confirmed this constructive technical environment, suggesting that a break above these levels could unlock the next phase of outperformance. From a medium- to long-term perspective, the alignment of moving averages and historically supportive technical zones signals a foundation for a sustained bullish move.

Fundamental analysis

Fundamentally, Wesfarmers continues to distinguish itself in the Australian market with robust, consistent revenue growth and sector-leading profitability. The firm reported first-half revenue of 23.5 billion AUD and net profit of 1.467 billion AUD, both up on the previous period and in line with guidance. Its 2.38% fully franked dividend yield provides an attractive income stream, and a price/earnings ratio of 36.55, while reflecting a premium, is justified by the group’s enduring leadership and resilience across multiple economic cycles. Strategic expansion is a core driver: Wesfarmers holds dominant market positions through Bunnings (home improvement), Kmart (discount retail), and Officeworks (office supplies), each a leader in its category and significant contributors to group earnings. The innovative approach is evident in its digital transformation—bolstering omni-channel networks, investing in AI-powered inventory systems, and pioneering sustainability initiatives that are increasingly valued by institutional investors. With strong brands, a disciplined approach to capital allocation, and a clear pathway for international expansion of the Anko (Kmart) brand, the group is positioned to harness both mature-market stability and growth-market opportunity. Management’s guidance, reaffirmed at the recent Strategy Briefing Day, indicates continued focus on retail innovation, efficiency, and ESG leadership—all crucial pillars for sustained outperformance in the years ahead.

Volume and liquidity

Sustained average daily volumes of 1.45 million shares underscore Wesfarmers’ status as a liquid, institutionally supported stock. This high level of trading activity is a hallmark of market confidence, providing ease of entry and exit for new and existing investors. The company’s large market float, with over 1.1 billion shares outstanding, ensures deep liquidity, which in turn supports robust price discovery and moderates volatility. This dynamic is particularly relevant for investors employing both tactical and strategic approaches, as Wesfarmers’ liquidity profile may help facilitate dynamic valuation resets and limit downside risk during sector rotations or broader market corrections.

Catalysts and positive outlook

Looking forward, several powerful catalysts are set to underpin Wesfarmers’ next growth phase. The company’s commitment to 100% renewable electricity across Bunnings, Kmart, Target, and Officeworks by 2025 aligns firmly with global ESG trends, potentially attracting new institutional inflows. The ongoing international rollout of the Anko brand targets a multi-billion revenue opportunity and may prove transformative, leveraging Australian retail expertise into high-growth overseas markets. Product innovation and digital transformation initiatives, particularly in inventory optimisation and customer experience, have enhanced operational leverage and set the stage for improved profitability. M&A activity remains a realistic lever for value creation, bolstered by Wesfarmers’ strong balance sheet and history of disciplined, accretive acquisitions. Externally, the prospect of a more supportive regulatory landscape for consumer-facing conglomerates and robust underlying demand for home improvement products continue to provide strong sectoral tailwinds. Collectively, these drivers reinforce the investment case for Wesfarmers’ ongoing outperformance in the evolving Australian and Asia-Pacific consumer landscape.

Investment strategies

From an investor’s perspective, Wesfarmers offers tactical and strategic entry points across all relevant timeframes. Short-term traders may view current levels as an opportunity to position ahead of anticipated technical breakouts above 85.90 AUD, with downside risk seemingly contained by robust support at 83.25 AUD and volume confirmation. For medium-term investors, the convergence of positive trading signals, solid dividend yield, and ongoing operational improvements support a thesis of steady value appreciation. Long-term investors, meanwhile, benefit from Wesfarmers’ defensive core, leadership in sustainable retail, and international expansion efforts as fundamental drivers that justify renewed accumulation at current valuation multiples. Entering at or near technical lows, or in advance of major product launches and positive earnings revisions, could represent an ideal approach for building core positions. In sum, the confluence of liquidity, historical resilience, and forward-oriented strategy creates a highly attractive backdrop for new investment across diverse portfolio objectives.

Is it the right time to buy Wesfarmers?

Wesfarmers’ mix of proven financial performance, sector leadership, and robust technical and fundamental momentum makes a compelling case for renewed attention from investors. The company’s consistent growth, attractive yield, innovation-driven expansion, and demonstrated commitment to sustainability underpin an optimistic outlook for value creation in the coming quarters. With strong technical support, multiple positive catalysts on the horizon, and a solid market position, Wesfarmers seems to represent an excellent opportunity for investors looking to capitalise on Australia’s evolving consumer landscape. For investors seeking participation in a premier blue-chip stock with both defensive and growth attributes, the current period presents an ideal window for careful accumulation and long-term conviction.

How to buy Wesfarmers stock in Australia?

Buying Wesfarmers stock online is both simple and secure when using a regulated Australian broker. Investors have two main options: direct share (spot) purchase, where you own the actual shares, or trading via CFDs (Contracts for Difference), which lets you speculate on price movements with leverage. Each method suits different profiles, and you’ll find a full broker comparison further down the page to help you choose the right platform.

Spot buying

A cash purchase means you buy Wesfarmers shares outright and become a shareholder, usually via a broker charging a fixed commission per order (often around $5–$10 AUD per transaction). You benefit directly from any price appreciation and receive dividends.

Gain scenario

If the Wesfarmers share price is $83.69 AUD, you can buy around 11 shares with a $1,000 stake, including a brokerage fee of around $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFDs allow you to speculate on Wesfarmers share price movements without owning the underlying stock. You can use leverage to amplify exposure, though the risk also increases. Fees are typically charged as a spread (the difference between buy and sell prices) and overnight financing if you hold the position open beyond a day.

CFD Gain Scenario with Leverage

You open a CFD position on Wesfarmers shares, with 5x leverage.

This gives you a market exposure of $5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before you invest, it’s wise to compare brokers’ fees, terms, and available tools—our broker comparison below will help. Ultimately, your choice between spot buying and CFDs depends on your investment goals, risk appetite, and whether you want to own Wesfarmers shares directly or trade the price moves.

Our 7 tips for buying Wesfarmers stock

The latest news about Wesfarmers

Wesfarmers shares reached a new 52-week high of 85.90 AUD in June 2025. This historic high, achieved less than a month ago, confirms ongoing market confidence in Wesfarmers’ business model and strategy, with strong retail demand and successful international expansion underlining its leadership in Australia’s consumer sector.

In the past week, Wesfarmers stock delivered a positive return of +0.74%. This recent gain, outperforming the broader market in several sessions, signals resilient investor sentiment, driven in part by robust financial performance and the attraction of franked dividends to Australian shareholders.

Long-term technical signals remain bullish with all major moving averages supporting the uptrend. The 20, 50, 100, and 200-day moving averages all remain above key support levels, showing stable momentum and suggesting continued buying interest from both institutional and retail investors active on the ASX.

Wesfarmers’ recent half-yearly results showed revenue growth of 3.6% and a 4.4% rise in interim dividend. This financial update reassured analysts about the strength of its core businesses (Bunnings, Kmart, Officeworks), demonstrating that Wesfarmers continues to generate solid cash flow and deliver higher returns to local investors.

The company’s market outlook remains positive with ongoing investments in sustainability and digital innovation. Wesfarmers has reaffirmed its commitment to achieving 100% renewable electricity across major brands in 2025 and advancing its innovative retail platforms, steps which are expected to enhance its reputation and competitiveness in the Australian retail landscape.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.