Should I buy Woolworths Group stock in 2025?

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At HelloSafe, our expert has been tracking the performance of Woolworths Group for over three years. Every month, hundreds of thousands of users in Australia trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Woolworths Group.

What is Woolworths Group?

How much is Woolworths Group stock?

The price of Woolworths Group stock is falling this week. The current share price is AUD 31.19, with a 24-hour decrease of 1.02% and a 3.65% drop over the week. Woolworths Group’s market capitalisation stands at AUD 38.1 billion, with a three-month average daily volume of 2.63 million shares. The P/E Ratio is 23.45, the dividend yield is at 3.07%, and the 5-year beta is a low 0.28, reflecting defensive characteristics. While the stock remains relatively stable compared to the broader market, investors should be mindful of moderate short-term volatility and evolving retail sector dynamics.

Our Full Analysis of Woolworths Group Stock

Over the past three years, we have thoroughly reviewed Woolworths Group’s latest financial results and examined its stock performance, building insights by integrating a variety of expert sources including financial indicators, technical signals, market data, and competitor analysis, all underpinned by our proprietary algorithms. This multi-faceted approach allows us to distill not only the quantitative trends but also the qualitative factors shaping the future of Woolworths Group. So, why might Woolworths Group stock once again become a strategic entry point into the Australian consumer sector in 2025?

Recent performance and market context

Woolworths Group has recently exhibited notable resilience amidst changing market conditions. Although the share price has faced a period of moderate volatility—standing at AUD 31.19 as of early July 2025, with a weekly decrease of 3.65%—this must be contextualised within a defensive sector environment and a generally robust six-month performance (+1.60%). The company’s market capitalisation remains strong at AUD 38.1 billion, reinforcing its dominant position in Australian retail.

Key events in 2025 have included the successful appointment of Amanda Bardwell as CEO, who brings a renewed strategic vision with a strong focus on operational efficiency and innovation. Woolworths’ decision to close non-core operations such as MyDeal and re-centre on core retail and e-commerce offerings is clearly paying dividends. The revenue growth, evidenced by a 3.7% year-on-year increase for the half-year, stands as a testament to the group’s adaptive business model amid sector headwinds. On a broader scale, consumer appetite remains robust for staples and grocery leaders like Woolworths, especially with the rebound in domestic retail confidence post-pandemic.

Favourable macroeconomic tailwinds further support the investment case. Australia’s steady household consumption, growing population, and continuing digital transformation underpin sector momentum. As pricing competition intensifies, Woolworths is leveraging its scale and brand equity—making this a compelling story for investors seeking exposure to steady cash flows and reliable dividends, even in more challenging equity market cycles.

Technical analysis

A technically-minded review of Woolworths Group at current levels yields several signals worth highlighting for buyers with differing time horizons. The stock’s RSI currently sits in neutral territory (46.19), indicating there is neither excessive overbought nor oversold pressure—creating the ideal conditions for a base-building or upside reversal. The MACD, while marginally negative, is approaching an inflection point that could favour buyers if momentum turns.

Unlike the broader market, Woolworths shows unique technical structure: it is trading close to key support at AUD 30.85, well within the lower band of its 52-week range (AUD 27.60–36.65), but consistently supported by resilient trading volumes averaging 2.63 million shares daily. Short-term bullish signals are reflected in the 5-day moving average (AUD 31.11), which has just turned positive, and a technical “strong sell” consensus across global indicators may paradoxically mark a period of seller fatigue where advanced investors seek countertrend opportunities. In sum, the risk/reward profile at current support levels is highly favourable for forward-looking investors.

Fundamental analysis

From a fundamental standpoint, Woolworths Group’s case is equally compelling. The company reported a half-year revenue of AUD 35.9 billion (+3.7% year-on-year), annualised EBITDA of AUD 5.89 billion, and a return to solid net profitability (AUD 739 million in H1 F25 following a loss previously). While EBIT experienced a decline primarily due to margin adjustments in the Australian food business, the underlying momentum in e-commerce (with over 20% digital growth in H1) and disciplined cost management encapsulate Woolworths’ operational agility.

Valuation metrics remain attractive for a market leader at the heart of a resilient sector: P/E of 23.45 is well-justified relative to its defensive earnings profile and dividend yield (3.07%, fully franked). The stock trades at price-to-sales multiples that historically favour long-term compounding, especially when paired with innovation efforts in logistics and technology. With sustained double-digit online growth, strategic margin improvements through private label expansion, and continued reinvestment into modern retail infrastructure, Woolworths Group’s growth narrative is tangible and forward-facing.

Structurally, the group is uniquely positioned. Not only does it command the largest distribution footprint in Australian grocery, but it is leveraging a trusted national brand, deep customer loyalty, and fast-improving operational systems. This, coupled with significant investment in supply chain resilience and technological innovation, secures its edge over local and global competitors.

Volume and liquidity

Liquidity and trading volume remain standouts for Woolworths Group, reflecting investor confidence and ease of entry/exit even for larger strategic buyers. Averaging 2.63 million shares traded daily over the last quarter, the stock offers excellent market depth, reducing spread-related costs and encouraging institutional support.

The float is both extensive and stable, with 1.22 billion shares outstanding and a free float that ensures the stock responds dynamically to positive company or sector news. For tactical investors, this ensures the group’s valuation remains actively benchmarked by the market—providing an additional layer of support and opportunity as near-term catalysts materialise.

Catalysts and positive outlook

• Ongoing e-commerce acceleration: With digital sales up over 20%, Woolworths is shaping the future of food retail in Australia, supported by best-in-class fulfilment logistics and a broad suite of omnichannel offerings.
• Strategic private label push: The group’s branded product strategy not only enhances margins but also entrenches customer loyalty, providing a stable and differentiated revenue base.
• Management renewal: Amanda Bardwell’s elevation to CEO brings fresh energy and ambition, widely applauded by the market and expected to yield further strategic clarity and operational improvement.
• Modernisation of logistics: Substantial investment in distribution networks and IT architecture is already translating into greater efficiency, improved stock management, and better margins moving forward.
• Sectoral dynamics: Rising demand for convenience & home delivery, coupled with Australia’s economic and demographic growth, points to years of tailwind for major food retailers. Woolworths, as the sector bellwether, is uniquely poised to harness these trends.
• Environmental, social, and governance (ESG) leadership: Woolworths’ commitment to sustainability and responsible supply chains aligns perfectly with evolving investor and consumer values, amplifying its appeal.

With these drivers, Woolworths Group’s investment thesis is strengthened by both predictable cash flows and the potential for positive earnings surprises as operational reforms bear fruit.

Investment strategies

• Short-term positioning: Strong support at AUD 30.85 provides a robust technical base for tactical traders. Any confirmation of bullish reversal on the MACD or break above the short-term moving averages may signal rapid upside to the next resistance at AUD 31.63 and beyond.
• Medium-term outlook: With fundamentals aligned—revenue growth, e-commerce momentum, and ongoing restructuring—Woolworths is well-positioned to outperform as sector sentiment rebounds. The pricing reset in 2025 potentially marks an inflection ahead of year-end catalysts such as earnings season or further expansion announcements.
• Long-term horizon: Strategic investors benefit from Woolworths’ dominant market share, robust liquidity, and a reliable 3.07% dividend yield. Sustained reinvestment into technology, logistics, and brand strength ensures durable growth, while the low 5-year beta (0.28) reflects the group’s defensive stature and potential as a cornerstone in growth or income-oriented Australian portfolios.

Entering at or near current support levels maximises upside while constraining risk, especially as Woolworths Group transitions from consolidation to new growth.

Is it the right time to buy Woolworths Group?

Consider the following: Woolworths Group is Australia’s largest grocery retailer, led by a fresh management team, with deep-rooted brand equity, accelerating digital sales, and strong sectoral tailwinds. Trading just above major support, with fundamentals that consistently justify renewed interest, the stock seems poised for attractive medium-term appreciation and steady income.

The growth in e-commerce, progressive margin initiatives, and robust cash generation confirm the company’s ability to remain a sector leader for years to come. While any stock demands a risk-aware approach, Woolworths Group’s current technical and fundamental setup, combined with clear upcoming catalysts, may represent an excellent opportunity for investors to position themselves ahead of a new bullish phase in Australia’s consumer sector.

In summary, all signs indicate Woolworths Group is entering an invigorating period where both stability and upside potential can coexist—making this market heavyweight a top consideration for investors looking to benefit from the ongoing evolution of Australian retail and consumer habits.

How to buy Woolworths Group stock?

Buying Woolworths Group stock online is both straightforward and secure when you use a broker regulated in Australia. Investors typically have two main options: purchasing shares outright (spot buying), or through contracts for difference (CFDs), which allow trading on price movements with leverage. Both methods are accessible online and can be tailored to your own strategy and risk preference. For more details on choosing the best platform, see the broker comparison further down this page.

Cash buying

A cash purchase of Woolworths Group stock means you buy and own the shares directly on the ASX. Brokers usually charge a fixed fee per trade—often around $5 to $10 in AUD. You fully participate in dividends and any share price growth.

Gain scenario

For example, if the Woolworths Group share price is $31.19 AUD, you can buy around 32 shares with a $1,000 stake, including a brokerage fee of about $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading on Woolworths Group shares allows you to speculate on price movements without owning the shares directly. Fees include the spread (the difference between buy and sell price), and overnight financing costs if you use leverage. CFDs offer the flexibility of trading both rising and falling markets, often with higher risk due to leverage.

Gain scenario

For example, you open a CFD position on Woolworths Group shares, with 5x leverage and a $1,000 stake. This gives you a market exposure of $5,000.

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before investing, it’s essential to compare the fees and conditions of different regulated online brokers—each may offer unique features, costs, or platforms suited to your needs. Ultimately, the choice between buying shares or trading CFDs depends on your financial objectives, investing style, and risk tolerance. For a detailed broker comparison, refer to the table further down this page.

Our 7 tips for buying Woolworths Group stock

The latest news about Woolworths Group

Woolworths Group delivers 3.7% first-half sales growth, supported by robust e-commerce momentum. The company’s report for the period ending 5 January 2025 shows total group revenue reaching AUD 35.9 billion, driven in large part by a 20% increase in online sales. This resilient sales performance in a challenging retail landscape reassures the market of Woolworths Group’s strong customer demand and execution in both brick-and-mortar and digital channels.

Amanda Bardwell’s recent appointment as CEO brings new strategic direction for Woolworths Group in Australia. As of early July, Amanda Bardwell, previously head of the group’s e-commerce operations, officially stepped up as CEO. Her experience in digital transformation signals continued innovation in logistics and online retail – areas highlighted as future growth engines for the company’s core Australian market.

Woolworths Group maintains a stable dividend payout with a yield of over 3% for local investors. With an annual dividend of AUD 0.96 per share and franking credits, the yield remains attractive for Australian shareholders seeking income. This distribution stability, even during periods of competitive pressure, reinforces investor confidence in the company’s balance sheet and long-term cash generation.

Recent strategic refocus includes closure of MyDeal to concentrate on core supermarket business and logistics. Woolworths Group announced the discontinuation of its MyDeal marketplace subsidiary, realigning resources toward enhancing mainline food retailing and supply chain efficiency. This move is expected to optimise operations and strengthen market leadership in Australia’s grocery sector.

Woolworths Group navigates headwinds while maintaining a dominant position and planning continued e-commerce investment. Despite industrial action and intensified competition from Coles, Woolworths Group has retained leading national market share and is expanding its modern logistics infrastructure. Positive medium-term sentiment remains, underpinned by expected 3-4% sales growth and ongoing investments in digital capability tailored to the Australian market.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.