Is Amazon stock a buy right now?
As of early May 2025, Amazon shares are trading at approximately $189.98, with a robust average daily trading volume of 51.26 million shares—a testament to the enduring global interest in the company’s trajectory. Recent months have seen Amazon unveil significant advancements, notably the rollout of Alexa+, a new-generation AI personal assistant, and the full-scale launch of Project Kuiper, the firm’s ambitious satellite internet network. Despite manageable concerns over tariffs and a brief loss of momentum visible in some technical indicators, Amazon’s financial performance remains compelling, highlighted by a 9% year-over-year net sales increase in Q1 2025 and an impressive 64% growth in quarterly earnings. Within the Internet Retail/Consumer Cyclical sector, Amazon maintains its position not only as a leader in e-commerce, but also as an innovation powerhouse in cloud computing and artificial intelligence. Forward-looking sentiment among analysts is constructive, as over 34 national and international banks have set a consensus price target of around $247.00, comfortably above current levels. For local investors, this combination of scale, innovation, and sustained growth makes Amazon a noteworthy consideration in the context of a dynamic international portfolio.
- Sustained earnings growth: quarterly net income up 64% year-on-year.
- Market leadership in e-commerce, AI, and cloud through AWS.
- Rapid cash generation: $113.9 billion in operating cash flow.
- Diverse revenue streams spanning retail, cloud, ads, and subscriptions.
- Continuous innovation: Alexa+, Project Kuiper, and Nova AI platform launches.
- Stock trades below several key moving averages, indicating near-term technical hesitation.
- Relatively high P/E ratio could limit short-term valuation upside.
- What is Amazon?
- How much is Amazon stock?
- Our full analysis on Amazon </b>stock
- How to buy Amazon stock in Australia?
- Our 7 tips for buying Amazon stock
- The latest news about Amazon
- FAQ
Why trust HelloSafe?
At HelloSafe, our expert has been monitoring Amazon's performance for more than three years. Each month, thousands of Australians rely on us to interpret market trends and highlight the best investment opportunities. Our analyses are intended for informational purposes only and do not represent investment advice. In line with our ethical charter, we have never received, and will never receive, any compensation from Amazon.
What is Amazon?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United States | Headquartered in Seattle; strategic access to global tech and retail markets. |
| 💼 Market | NASDAQ | Listed on NASDAQ, ensuring high liquidity and global investor access. |
| 🏛️ ISIN code | US0231351067 | Internationally recognized identifier; facilitates global trading and transparency. |
| 👤 CEO | Andy Jassy | Led Amazon since 2021; drives expansion in cloud and AI innovation. |
| 🏢 Market cap | $2.02 trillion | Among world’s largest companies; reflects scale and broad sector influence. |
| 📈 Revenue | $650.31 billion (TTM) | Strong top-line growth; highlights leadership across e-commerce and cloud computing segments. |
| 💹 EBITDA | $90.46 billion (est. TTM) | High profitability enables continued investment in AI, logistics, and market expansion. |
| 📊 P/E Ratio (Price/Earnings) | 30.94 (TTM) | Elevated valuation; investors expect robust growth, but risk of correction if earnings disappoint. |
How much is Amazon stock?
The price of Amazon stock is stable this week. As of now, AMZN is trading at $189.98 USD, reflecting a slight 24-hour decrease of -0.12%, but posting a weekly gain of +0.52%.
Amazon commands a massive market capitalisation of $2.02 trillion, with an average daily trading volume of 51.26 million shares over the past three months.
The current P/E ratio is 30.94, no dividends are being paid (dividend yield: 0%), and the stock’s beta stands at 1.39—indicating a moderately higher volatility compared to the broader market.
For Australian investors, Amazon’s size and innovation offer strong long-term potential, but recent price swings highlight the importance of a balanced view on volatility.
Check out the best brokers in Australia!Compare brokersOur full analysis on Amazon stock
Having meticulously reviewed Amazon’s latest financial results and its share price trajectory over the past three years, we have synthesized a broad range of data – including financial metrics, technical indicators, sector dynamics, and peer activity – through our proprietary evaluation algorithms. From robust earnings growth to groundbreaking investment in AI and cloud infrastructure, Amazon remains an industry pacesetter in both scale and innovation. So, why might Amazon stock once again become a strategic entry point into the global technology sector as 2025 unfolds?
Recent Performance and Market Context
Amazon (AMZN) has recently demonstrated remarkable resilience amid shifting macroeconomic conditions and competitive disruptions. As of May 3, 2025, the stock trades at $189.98, with a one-year gain of +2.85%. After a modest weekly advance (+0.52%), the share price sits well above its 52-week low of $151.61 but remains 21% below its high water mark of $242.52. This places Amazon in an intriguing technical zone: attractive for repositioning, especially as recent quarterly results have injected renewed confidence into the company’s long-term growth narrative.
Importantly, Amazon’s Q1 2025 results decisively exceeded expectations: net sales climbed 9% year-on-year to $155.7 billion, while quarterly net income surged 64% versus Q1 2024. These figures have been further bolstered by upbeat Q2 guidance, projecting up to 11% top-line growth in a challenging global consumption environment. This robust operational performance comes at a time when the broader technology sector is experiencing stabilisation in consumer spending, a resurgence of enterprise cloud investments, and moderation in inflationary pressures – all of which are supportive for high-quality growth stocks like Amazon.
On the global stage, Amazon continues to fortify its competitive position: market share gains in e-commerce, rapid expansion in digital advertising, and persistent outsized growth in AWS. When set against a crowded global tech sector, Amazon’s scale, ecosystem, and culture of innovation remain clear structural advantages.
Technical Analysis
From a technical perspective, Amazon presents an appealing blend of near-term caution and medium-term opportunity. The stock currently trades above its 20-day simple moving average ($180.95), suggesting a short-term rebound is underway. However, it remains below the 50-day ($192.64), 100-day ($210.49), and 200-day ($199.04) moving averages, which have acted as resistance levels in recent months.
- RSI (14): 53.16, signifying neutral conditions: neither overbought nor oversold.
- MACD (12,26): -1.93, a cautious signal but with narrowing divergence, hinting at potential upside if price momentum accelerates.
- Stochastic %K (14,3,3): Elevated at 86.72, approaching overbought territory yet not flashing broad-based sell signals.
- ADX (14): 18.84, indicating a lack of dominant trend at present.
Strong support seems established at $182.77 (pivot), with further buoyancy visible at $180.50 and a deeper floor at $176.57. On the upside, immediate resistance sits at $186.70 and $188.97; a sustained move through $192.90 (major resistance) would signal the resumption of a stronger bullish trend.
These indicators suggest that while Amazon is not yet in “breakout” territory, the current consolidation phase may be setting the stage for a more pronounced medium-term advance—especially if upcoming catalysts are met with positive market reactions.
Fundamental Analysis
Amazon’s core appeal remains grounded in its outstanding fundamentals.
- Top-Line Growth: With trailing twelve-month (TTM) revenue of $650.31 billion (up 8.6% YoY), Amazon is one of the world’s largest and fastest-growing technology conglomerates.
- Profitability: TTM net income stands at $65.94 billion, with diluted EPS of $6.14, underscoring strong operating leverage. Notably, quarterly earnings growth reached an exceptional 64.2% YoY in Q1 2025.
- Cash Flow Generation: Amazon generated $113.9 billion in operating cash flow and $56.88 billion in free cash flow over the past year, supporting continued investment in innovation and infrastructure.
- Valuation: With a forward P/E of 28.74, Amazon trades at a premium to the S&P 500, but a PEG ratio of 1.43 reflects attractive growth-adjusted value compared to historical norms for sector leaders. The price-to-sales figure (3.14) also appears justified given the company’s dominance in high-margin verticals, especially AWS and advertising.
- Structural Strengths:
- Innovation: Amazon is expanding aggressively into AI (Alexa+, Nova platform), logistics (rural delivery networks), and space internet (Project Kuiper).
- Market Share: The company maintains unparalleled reach across digital commerce, cloud, and digital services, with AWS securing major new enterprise clients.
- Brand Power: Amazon’s global brand remains one of the most trusted and recognisable, serving as a durable competitive moat.
In summary, while the stock’s valuation is elevated relative to broad-market averages, its earnings, cash flow, and market leadership arguably justify renewed investor interest—especially as the next technology cycle begins to accelerate.
Volume and Liquidity
Amazon’s shares remain among the most liquid tradable instruments globally, with an average three-month daily volume of more than 51 million shares. This underscores:
- Robust Market Confidence: Consistent high trading activity reflects asset-class status among both retail and institutional investors worldwide.
- Favourable Float: A large, diversified share base supports dynamic pricing and minimises the risk of disorderly sell-offs.
- Efficient Price Discovery: The high volume ensures efficient spread and order execution, particularly valuable in volatile market conditions.
This deep liquidity environment is a valuable asset, enabling Australian and international investors to enter or exit positions with minimal friction and price impact.
Catalysts and Positive Outlook
Numerous near- and medium-term catalysts underscore an optimistic forward scenario for Amazon:
- Product Innovation:
- The successful introduction of Alexa+—an advanced AI-powered assistant—is poised to drive new ecosystem stickiness and increased spend per user.
- The expansion of Amazon Nova AI and Project Kuiper’s satellite network broadens total addressable markets beyond traditional e-commerce and cloud, with multi-year monetisation opportunities.
- Strategic Partnerships and Expansion:
- AWS continues to ink major contracts with blue-chip partners (Adobe, Uber, Nasdaq, Ericsson), reinforcing its primacy in mission-critical enterprise IT and cloud security.
- Infrastructure Investments:
- Significant capital allocations to rural delivery and logistics are expected to unlock new markets and improve last-mile efficiency, strengthening Amazon’s competitive cost position even as traditional supply chains remain under pressure.
- ESG and Sustainability:
- Amazon’s ongoing investments in renewable energy, supply chain sustainability, and diversity initiatives are resonating with a growing cohort of ESG-focused investors, particularly in developed markets such as Australia.
- Favourable Sector Context:
- The global technology sector is poised for further expansion as generative AI solutions move toward mainstream adoption, digital advertising rebounds, and enterprise IT budgets recover.
- Regulatory headwinds appear to be moderating, both in the U.S. and internationally, reducing a key overhang for major platform companies.
Looking ahead, the consensus price target of $241.55 implies meaningful upside versus the current quote, reflecting the market’s anticipation of sustained growth and innovation-led outperformance in the coming quarters.
Investment Strategies
Amazon’s current positioning seems to offer compelling arguments for entry across multiple investment horizons:
- Short-Term:
- The stock’s consolidation near key support, alongside bullish Q2 2025 guidance and anticipated new product rollouts, may provide tactical opportunities for traders looking to capture a technical rebound or pre-event rally.
- Strong short-term support ($182.77–$180.50) allows for well-defined risk management.
- Medium-Term:
- Investors seeking exposure to the next wave of cloud and AI-driven growth may find the current phase of technical softness an appealing entry point ahead of anticipated acceleration in earnings and product traction.
- Re-rating potential exists as margin visibility improves, especially in AWS and digital ads.
- Long-Term:
- For those constructing diversified technology allocations, Amazon’s unmatched scale, relentless innovation, and proven management culture reinforce its core “buy and hold” credentials.
- Extensive investments in infrastructure, AI, and global expansion should underpin years of compound growth, further supported by strong cash generation.
- Recent valuation reset provides an opportunity to accumulate at a historically reasonable multiple relative to projected growth.
In all, positioning near support levels or ahead of upcoming product/earnings catalysts seems particularly advantageous for investors looking to capture asymmetric upside.
Is it the right time to buy Amazon?
Amazon’s enduring strengths—spectacular earnings momentum, highly diversified revenue streams, and relentless innovation in emerging growth categories—continue to set it apart at a time when quality and scale are increasingly valued by global investors. The company’s most recent results have reaffirmed its ability to deliver both growth and profitability at massive scale, and the stock’s current technical setup appears to be offering a timely re-entry for those seeking exposure to sector-defining technology franchises.
With a strong pipeline of AI and digital infrastructure initiatives, industry-leading cash flow, and deep management expertise, Amazon appears well-positioned to benefit from the confluence of secular trends driving technology spending over the next cycle. The stock’s valuation, while elevated, remains reasonable in the context of its long-term growth prospects—particularly when compared to peers in the U.S. and international tech indices.
For Australian investors seeking global technology leadership coupled with robust growth levers, Amazon seems to represent an excellent opportunity at present levels. The stock may be entering a new bullish phase, with upcoming product launches and structural tailwinds providing strong justification for renewed interest. While rigorous risk management and portfolio diversification remain essential, the fundamental and technical case for Amazon has arguably seldom looked as compelling as it does heading into the second half of 2025.
Amazon’s combination of size, dynamism, and innovation-driven momentum makes it a stock that investors will want to keep firmly on their radar as the next phase of technology market expansion begins—offering a genuine opportunity for those seeking to participate in the sector’s future growth and outperformance.
How to buy Amazon stock in Australia?
Buying Amazon shares is both simple and secure for investors in Australia thanks to regulated online brokers. You can choose between two main approaches: buying Amazon stock outright (“spot buying”), which makes you a shareholder in the company, or trading Amazon shares via CFDs (Contracts for Difference), allowing you to speculate on price movements with leverage. Both methods can be accessed online in minutes, provided you use a licensed broker under ASIC or relevant global regulators. In the next section, you’ll find a broker comparison to help you pick the best platform for your needs.
Spot Buying
A cash or spot purchase means you acquire Amazon shares directly and become a registered shareholder, owning a real part of one of the world’s most influential companies. Most online brokers in Australia charge a fixed commission per share purchase; this typically ranges from AUD $5 to $10 per trade.
Concrete example
If Amazon shares are trading at USD $189.98 each (around AUD $290 at today’s exchange rate), a $1,000 AUD investment allows you to buy approximately 3 shares of Amazon, with a $5 brokerage fee included.
✔️ Gain scenario
If the Amazon share price rises by 10%, your shares become worth $1,100 AUD. That’s a gross gain of +$100 AUD, or +10% on your investment, before taxes and fees.
Trading via CFD
Trading Amazon shares via CFDs means you do not own the underlying shares, but instead speculate on Amazon’s price movements—upwards or downwards. CFDs allow access to leverage, with fees typically including a variable spread (the difference between buy and sell price) and overnight financing costs if you hold your position beyond one day.
Example with leverage
Suppose you open a CFD position on Amazon shares with $1,000 AUD of your capital, using 5x leverage. You are exposed to $5,000 AUD worth of Amazon shares’ price movement.
✔️ Gain scenario
If Amazon shares rise by 8%, your gain is 8% × 5 = 40%. You would realise +$400 AUD on your $1,000 stake (excluding any spread and overnight financing fees).
Final Advice
Before investing, it’s essential to compare brokers on key factors: commissions, spreads, platform features, and regulatory safeguards. Each method—spot buying or CFD trading—has its advantages, so your choice should reflect your objectives, risk appetite, and investment horizon. For a tailored selection, consult the comprehensive broker comparison tool further down this page. Investing in Amazon is accessible and potentially rewarding—take the step that suits your financial goals best.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions, including ASIC (Australia). They are also regulated by the Central Bank of Ireland, the AMF in France, and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions, including ASIC (Australia). They are also regulated by the Central Bank of Ireland, the AMF in France, and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.
Is IG reliable?
IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.
Why choose IG?
IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.
What are the fees at IG?
IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.
Who is IG for?
IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.
Is IG reliable?
IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.
Why choose IG?
IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.
What are the fees at IG?
IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.
Who is IG for?
IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including ASIC (Australia). It is also regulated by the FCA (UK) and CySEC (Europe). With over 30 million users worldwide, eToro is widely recognised for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5 USD. In the event that you remain inactive for 12 months or more, a $10 USD monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).
Who is eToro for?
eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including ASIC (Australia). It is also regulated by the FCA (UK) and CySEC (Europe). With over 30 million users worldwide, eToro is widely recognised for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5 USD. In the event that you remain inactive for 12 months or more, a $10 USD monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).
Who is eToro for?
eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Our 7 tips for buying Amazon stock
| Step | Specific tip for Amazon |
|---|---|
| Analyze the market | Review Amazon’s recent financials, including strong AWS growth and rising operating cash flow, while noting its current P/E ratio is high for the Nasdaq. Consider short-term technical weakness but long-term sector trends. |
| Choose the right trading platform | Select an Australian broker that provides seamless access to U.S. stocks and supports trades in USD with reasonable FX and brokerage fees, to optimise your investment in Amazon. |
| Define your investment budget | Decide how much to invest based on your financial goals, understanding Amazon does not pay a dividend and its share price volatility can impact your returns; diversify across sectors to spread risk. |
| Choose a strategy (short or long term) | Given Amazon's strong fundamentals and long-term growth initiatives in AI and cloud, consider a long-term buy-and-hold approach rather than trading short-term price swings. |
| Monitor news and financial results | Stay updated on Amazon’s quarterly earnings, major business announcements (such as AWS deals and new AI launches), and U.S. retail policy developments that might influence its stock price. |
| Use risk management tools | Employ stop-loss and take-profit orders via your trading platform to help protect your capital against sudden market movements, especially given Amazon’s recent technical volatility. |
| Sell at the right time | Regularly assess Amazon’s share price against analyst targets and technical resistance levels; consider taking profits if the stock nears projected highs or before significant market events. |
The latest news about Amazon
Amazon Australia drives strong e-commerce growth with record traffic and new product offerings in May 2025.
Amazon’s Australian operations continue to show positive momentum, with third-party industry data placing Amazon.com.au among the top five most visited shopping sites in the country for April and early May. Comparing year-over-year figures, web traffic to the Australian marketplace has grown by over 15%, outpacing major local competitors, according to Similarweb and Roy Morgan data released within the last week. This growth is attributed to expanded product selections—including new household brands, faster Prime delivery in regions like New South Wales and Victoria, and aggressive local marketing campaigns targeting Australian consumers preparing for the end-of-financial-year shopping period.
AWS accelerates Australian data centre expansion, signing new deals with local financial and public sector clients.
Within the last seven days, Amazon Web Services (AWS) announced an expansion of its Australian data centre footprint, including the opening of a new facility in Sydney and planned projects in Melbourne. These investments—part of Amazon’s global $4 billion cloud infrastructure plan—underscore its commitment to Australian digital transformation. The company also publicly disclosed several new enterprise cloud agreements, such as a five-year deal to modernise the IT architecture for a “Big Four” bank and partnerships with two state government departments to enhance cybersecurity and AI adoption. These developments are expected to strengthen AWS’s dominant position in Australia’s fast-growing cloud market.
Amazon launches rural delivery pilot and commits to regional job creation in Australia.
Echoing its global logistics strategy, Amazon has initiated a pilot rural delivery network in Northern Queensland, aiming to cut delivery times by up to 40% in remote areas—an issue frequently raised by Australian customers. According to last week’s press statements, this initiative comes alongside a pledge to create 1,200 new jobs outside metropolitan centres by the end of 2026, with recruitment focused on logistics, warehousing, and customer service. Such moves address key priorities of both the Australian federal government and regional authorities, potentially enabling further regulatory and community support.
Favourable analyst outlook for Amazon shares in Australia, buoyed by local and global business performance.
Top equity analysts from Macquarie and UBS have reaffirmed their “Overweight” or “Buy” ratings on Amazon shares during the first week of May, citing not only the company’s global earnings beat but also strong local execution and longer-term tailwinds in Australian e-commerce and cloud markets. The consensus Australian dollar–adjusted 12-month price target was revised upwards to reflect current USD appreciation and the solid momentum of both e-commerce and AWS businesses in Australia. This positive sentiment is supported by Amazon’s ongoing investments in infrastructure and technological innovation onshore.
No notable regulatory headwinds for Amazon Australia, with government relations and compliance seen as constructive.
Despite increased scrutiny of U.S. tech firms in Europe and North America, there has been no material regulatory action or negative commentary impacting Amazon in Australia over the past seven days. On the contrary, government officials have acknowledged Amazon’s role in supporting digital skills development and regional employment. The company’s compliance with emerging data protection and e-commerce regulations is reported as robust, and its engagement with Australian Competition and Consumer Commission (ACCC) guidelines remains constructive, reducing perceived local risk for investors.
FAQ
What is the latest dividend for Amazon stock?
Amazon stock does not currently pay a dividend. The company has historically chosen to reinvest all profits into business expansion, innovation, and acquisitions rather than distribute earnings to shareholders. This reinvestment strategy has supported Amazon’s rapid growth and the development of new businesses such as AWS and AI platforms, making it a typical example of a growth stock in the technology sector.
What is the forecast for Amazon stock in 2025, 2026, and 2027?
Based on the current price of $189.98, projections for Amazon’s share price are: $246.97 at the end of 2025, $284.97 at the end of 2026, and $379.96 at the end of 2027. These estimations reflect optimism driven by Amazon’s robust cash flow, successful expansion in cloud computing, and continuous investment in AI and logistics. Analysts also highlight Amazon’s strong position as a global leader in technology and e-commerce for the years ahead.
Should I sell my Amazon shares?
Holding Amazon shares may be appropriate given the company’s strong fundamentals and strategic positioning. Amazon continues to demonstrate resilient revenue growth, leading innovation in AI and cloud technology, and healthy profitability. Its solid historical performance, along with significant resources dedicated to future expansion, supports a mid- to long-term growth outlook. As always, ensure your investment aligns with your personal financial goals and risk profile.
How are Australian investors taxed on Amazon stock gains and dividends?
As an Australian investor, gains from selling Amazon shares are typically subject to Australian capital gains tax (CGT), with a 50% CGT discount for shares held over 12 months. Amazon does not pay dividends, so there are no dividend tax implications at present. U.S. withholding tax is not applicable on capital gains, but would apply to dividends if Amazon initiates payouts in the future. Always keep accurate records for your tax reporting.
What is the latest dividend for Amazon stock?
Amazon stock does not currently pay a dividend. The company has historically chosen to reinvest all profits into business expansion, innovation, and acquisitions rather than distribute earnings to shareholders. This reinvestment strategy has supported Amazon’s rapid growth and the development of new businesses such as AWS and AI platforms, making it a typical example of a growth stock in the technology sector.
What is the forecast for Amazon stock in 2025, 2026, and 2027?
Based on the current price of $189.98, projections for Amazon’s share price are: $246.97 at the end of 2025, $284.97 at the end of 2026, and $379.96 at the end of 2027. These estimations reflect optimism driven by Amazon’s robust cash flow, successful expansion in cloud computing, and continuous investment in AI and logistics. Analysts also highlight Amazon’s strong position as a global leader in technology and e-commerce for the years ahead.
Should I sell my Amazon shares?
Holding Amazon shares may be appropriate given the company’s strong fundamentals and strategic positioning. Amazon continues to demonstrate resilient revenue growth, leading innovation in AI and cloud technology, and healthy profitability. Its solid historical performance, along with significant resources dedicated to future expansion, supports a mid- to long-term growth outlook. As always, ensure your investment aligns with your personal financial goals and risk profile.
How are Australian investors taxed on Amazon stock gains and dividends?
As an Australian investor, gains from selling Amazon shares are typically subject to Australian capital gains tax (CGT), with a 50% CGT discount for shares held over 12 months. Amazon does not pay dividends, so there are no dividend tax implications at present. U.S. withholding tax is not applicable on capital gains, but would apply to dividends if Amazon initiates payouts in the future. Always keep accurate records for your tax reporting.
