Should I buy Apple stock in 2025?

P. Laurore
P. Laurore Last updated: 5 May 2025

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Apple
4.5
hellosafe-logoScore

Is Apple stock a buy right now?

Apple Inc. (AAPL) remains at the forefront of the global technology landscape, currently trading around $205.35 with an average daily volume of 59.18 million shares—a testament to its persistent investor appeal. The company's most recent financial results in Q2 2025 surpassed expectations, notably with iPhone sales reaching $46.84 billion, underscoring Apple's continued dominance in premium smartphones despite a mature market and increasing competition. While CEO Tim Cook has noted caution regarding potential tariff impacts on Apple’s supply chain, the market response has been constructive, viewing these challenges as manageable within Apple’s robust operational framework. Sector-wise, Apple stands apart thanks to its strong services segment growth and anticipated breakthroughs in AR/VR and artificial intelligence integration. Market sentiment has shifted to mildly bullish, reflecting confidence in Apple’s ability to innovate and expand its ecosystem. The consensus from more than 33 national and international banks has set a target price of about $267, indicating significant future potential from current levels. For Australian investors seeking resilient large-cap exposure with long-term innovation upside, Apple warrants close consideration in any diversified portfolio.

  • Consistent revenue growth driven by services and hardware segments.
  • Strong cash reserves of $48.5 billion support strategic flexibility.
  • Market-leading brand and loyal customer base globally.
  • Track record of outperforming earnings expectations.
  • Active innovation pipeline with AR/VR and AI integration anticipated.
  • Ongoing tariff and supply chain risks could pressure margins near-term.
  • Increased competition in smartphones and wearables may weigh on growth pace.
Table of Contents
  • What is Apple?
  • How much is Apple stock?
  • Our full analysis on Apple </b>stock
  • How to buy Apple stock in Australia?
  • Our 7 tips for buying Apple stock
  • The latest news about Apple
  • FAQ
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Why trust HelloSafe?

At HelloSafe, our expert has been closely monitoring Apple's performance for over three years. Each month, hundreds of thousands of users in Australia rely on us to break down market trends and highlight the best investment opportunities. Our analyses are produced for informational purposes only and are not intended as investment advice. In line with our ethical charter, we have never been, and will never be, compensated by Apple.

What is Apple?

IndicatorValueAnalysis
🏳️ NationalityUnited StatesApple is based in the U.S., benefiting from global reach and strong local regulations.
💼 MarketNASDAQListed on NASDAQ, giving access to high liquidity and global tech investor interest.
🏛️ ISIN codeUS0378331005This unique global identifier ensures Apple shares are easily tradable in international markets.
👤 CEOTim CookTim Cook has led Apple since 2011, focusing on innovation and supply chain efficiencies.
🏢 Market capUSD 3.07 trillionApple remains the world’s most valuable public company, reflecting dominant industry status.
📈 RevenueUSD 95.4 billion (Q2 2025)Quarterly revenue continues to grow, driven by strong iPhone and service sales.
💹 EBITDAUSD 30.7 billion (Q2 2025, est.)High EBITDA shows robust operational efficiency and healthy cash flow generation.
📊 P/E Ratio (Price/Earnings)31.94The elevated P/E suggests high investor expectations and possible vulnerability to shocks.
Key financial and market indicators for Apple Inc.
🏳️ Nationality
Value
United States
Analysis
Apple is based in the U.S., benefiting from global reach and strong local regulations.
💼 Market
Value
NASDAQ
Analysis
Listed on NASDAQ, giving access to high liquidity and global tech investor interest.
🏛️ ISIN code
Value
US0378331005
Analysis
This unique global identifier ensures Apple shares are easily tradable in international markets.
👤 CEO
Value
Tim Cook
Analysis
Tim Cook has led Apple since 2011, focusing on innovation and supply chain efficiencies.
🏢 Market cap
Value
USD 3.07 trillion
Analysis
Apple remains the world’s most valuable public company, reflecting dominant industry status.
📈 Revenue
Value
USD 95.4 billion (Q2 2025)
Analysis
Quarterly revenue continues to grow, driven by strong iPhone and service sales.
💹 EBITDA
Value
USD 30.7 billion (Q2 2025, est.)
Analysis
High EBITDA shows robust operational efficiency and healthy cash flow generation.
📊 P/E Ratio (Price/Earnings)
Value
31.94
Analysis
The elevated P/E suggests high investor expectations and possible vulnerability to shocks.
Key financial and market indicators for Apple Inc.

How much is Apple stock?

The price of Apple stock is declining this week. As of today, Apple shares are trading at $205.35, showing a 24-hour decrease of 3.74% and a weekly drop of 1.88%. The company’s current market capitalization stands at $3.067 trillion, with an average daily trading volume over the past three months of 59.18 million shares. Apple’s Price/Earnings (P/E) ratio is 31.94, and its dividend yield is 0.51%. The stock’s beta is 1.26, indicating moderate volatility compared to the broader market. Investors in Australia should note these figures as Apple remains an active and influential choice, reflecting both innovation potential and market risks.

MetricValue
Current Price$205.35
24h Change-3.74%
Weekly Change-1.88%
Market Capitalization$3.067 trillion
Average Daily Volume (3 months)59.18 million shares
P/E Ratio31.94
Dividend Yield0.51%
Beta1.26
Key Apple stock figures as of today.
Current Price
Value
$205.35
24h Change
Value
-3.74%
Weekly Change
Value
-1.88%
Market Capitalization
Value
$3.067 trillion
Average Daily Volume (3 months)
Value
59.18 million shares
P/E Ratio
Value
31.94
Dividend Yield
Value
0.51%
Beta
Value
1.26
Key Apple stock figures as of today.
Check out the best brokers in Australia!Compare brokers

Our full analysis on Apple stock

Having rigorously examined Apple Inc.’s most recent quarterly financials alongside its price action over the past three years, we leveraged an integrated suite of market indicators, peer analysis, and proprietary quantitative models to assess its evolving risk/reward profile. This multifactorial approach—synthesising technical setups, sector trends, and competitive dynamics—illuminates the factors driving Apple’s persistent leadership position. So, why might Apple stock once again become a strategic entry point into the global technology sector in 2025?

Recent Performance and Market Context

Despite episodic volatility, Apple (AAPL) has maintained a trajectory underscoring its resilience and capacity to outperform in challenging environments. As of 3 May 2025, shares trade at USD $205.35, representing a robust 18.68% gain year-over-year, even after a modest 6-month pullback of -7.88%. Notably, this follows a period of sector-wide recalibration amid macroeconomic uncertainty and shifting investor appetites for large-cap technology names.

Recent catalysts have included Apple’s Q2 2025 results, which delivered an unexpected surge in iPhone sales ($46.84bn versus forecasts of $45.84bn), defying market apprehension regarding consumer electronics demand. The company’s ability to outperform consensus in a climate beset by supply chain risks and tariff concerns speaks to the strength of its brand and operational discipline.

On a macro level, accommodative global monetary policy and signs of recovering consumer confidence have continued to favour established technology leaders. The digital transformation sweeping Australia and broader Asia-Pacific markets remains a growth vector for Apple, especially with the region’s outsized appetite for premium devices and its growing engagement with Apple’s services ecosystem.

Technical Analysis

Viewed through a technical lens, Apple exhibits a nuanced structure that highlights compelling entry parameters. The Relative Strength Index (RSI) sits at 55.3—a neutral zone, neither overbought nor oversold—suggesting the stock is consolidating and potentially primed for a new directional move. Recent MACD readings (-0.37) point to mild short-term weakness, yet crucially, price remains comfortably above the 20-day moving average, indicating underlying bid interest. While the 50-day and 100-day MAs hover above the current quote, placing interim resistance above, the 200-day MA lies beneath price, underscoring a longer-term bullish undercurrent typical of enduring uptrends.

Key support at $190.25 and $194.81 has been repeatedly validated in recent sessions, providing a robust technical floor for prospective buyers. With resistance at $213.33 and $223.90, any successful breach of these ceilings could trigger renewed upside momentum. This constellation of technical factors—trend-supportive moving averages, healthy RSI, and well-defined support—points to favourable short- and medium-term structure, especially for investors seeking to initiate positions ahead of potential catalysts.

Fundamental Analysis

Apple’s fundamentals remain nothing short of formidable. Q2 2025 revenues of $95.4bn (+5% YoY) reflect broad-based strength across product lines, fortified by record net income of $24.8bn and EPS of $1.65. The company’s outperformance—most notably in the iPhone segment—demonstrates both pricing power and loyal customer retention.

The valuation case is increasingly attractive. With a P/E of 31.94, Apple trades at a premium to historical averages, yet this is underpinned by high-margin service growth and outsized cash generation—traits that investors consistently reward. The analyst consensus price target stands at $233.34, signalling nearly 30% upside from present levels. Additionally, the stock’s dividend yield of 0.51%, while modest, is meaningfully supported by immense free cash flow, providing optionality for future payout increases.

Structurally, Apple’s leading role in technological innovation, synergistic hardware/software integration, and dominant ecosystem effect combine to create formidable competitive moats. Growth in services—a high-margin, continually expanding segment—provides diversification from the hardware cycle, while its >$48bn cash reserves support aggressive R&D, potential acquisitions, and resilient shareholder returns.

Volume and Liquidity

Institutional and retail interest in Apple remains pronounced, evidenced by a robust 3-month average daily volume of 59.18 million shares and a deep, liquid market for both equity and derivatives. This liquidity profile is both a barometer of market confidence and a facilitator for efficient execution, even for sizable trades—a critical consideration for Australian investors seeking exposure to the world’s most valuable company.

Apple’s large public float enhances benchmarking and tactical positioning, mitigating risks of outsized volatility from concentrated ownership and providing a dynamic platform for valuation recalibration in response to new information.

Catalysts and Positive Outlook

Looking ahead, Apple is poised to benefit from a formidable roster of growth drivers. The services business, encompassing App Store, Apple Music, iCloud, and more, continues to post double-digit growth rates, vastly outpacing hardware peers in profitability. Meanwhile, anticipated launches in AR/VR (with speculative commentary on a potential Apple-branded mixed reality headset) and industry-leading AI integration within the iOS ecosystem stand to recalibrate the company’s TAM (total addressable market) and headline growth rates.

Strategically, Apple is navigating geopolitical and regulatory complexities with a diversified supply chain and proactive investments in yield-enhancing innovations. In the ESG domain, the company’s deepening commitments to renewable energy and responsible materials sourcing have improved its standing with institutional capital, further broadening its base of long-term, values-driven investors.

On the regulatory front, while antitrust scrutiny persists across major markets, Apple continues to adapt, demonstrating resilience through proactive compliance and ecosystem adjustments.

Sector-wide, the global pivot toward digital, datacentric lifestyles—including remote work, on-demand entertainment, and mobile payments—positions Apple as an indispensable provider. These trends hold particular resonance in the Australian and Asia-Pacific context, where digital adoption outpaces many developed markets.

Investment Strategies

  • Short-Term: The stock appears to be consolidating near technical support, representing a potential tactical entry point if risk is managed tightly around the $190-195 level. Pending or immediate announcements related to quarterly earnings, product launches, or regulatory updates could act as near-term volatility catalysts.
  • Medium-Term: Should Apple break out above the $213-224 resistance range, momentum-oriented investors may find a compelling setup for rotational upside, particularly as the macro backdrop pivots towards global technology outperformance in H2 2025.
  • Long-Term: For the buy-and-hold cohort, Apple’s unique ability to blend innovation, operational excellence, and ecosystem loyalty warrants serious consideration. The current modest 6-month pullback has recalibrated valuation multiples, while continued services growth and a robust capital return program underpin structural value over multi-year horizons.
  • Ideal Positioning: Entering at or near current technical lows, or prior to major product or services announcements, may enhance risk/reward for all investor profiles.

Is it the Right Time to Buy Apple?

Summing up, Apple’s investment proposition is as compelling today as at any prior milestone in its storied history. The company’s combination of substantial market share, recurring high-margin revenue, and a relentless innovation pipeline creates a durable foundation that supports both near-term rebounds and enduring compounding returns. Technical structure suggests consolidation with upside skew, while analyst projections and valuation metrics reinforce the case for a renewed bullish thesis.

With strong cash generation, expanding strategic adjacencies, and a historically resilient brand, Apple may be entering a new phase of opportunity—one defined by both growth and stability. The fundamental backdrop, enriched by robust demand for premium devices and ecosystem services in Australia and beyond, suggests that renewed interest in the stock is fully justified.

While all investments require balanced judgment, the evidence points to Apple representing an excellent opportunity for both tactical and strategic positioning at current levels. For those seeking exposure to global technology’s next evolution, Apple’s blend of dynamism, scale, and innovation seems especially well placed.

In short, for Australian investors eager to align with world-class leadership in technology, Apple stands out as a cornerstone stock—arguably entering a fresh phase of upside potential, underpinned by both technical and fundamental strengths.

How to buy Apple stock in Australia?

Buying Apple stock (AAPL) online as an Australian investor is now both straightforward and secure thanks to modern, regulated brokers. Investors have two main options: purchasing shares "for cash" (often called spot buying), which gives you direct ownership, or trading Apple via Contracts for Difference (CFDs), which allows for leveraged positions and flexibility. Each method comes with its own advantages and risks. To help you choose the right approach, you’ll find a detailed broker comparison further down the page.

Spot Buying Apple Shares

A cash purchase means you buy Apple shares outright, becoming a direct shareholder of the company. This is the simplest and most transparent way to invest, suitable for those interested in long-term growth and dividend income. Australian brokers typically charge a brokerage fee on share purchases—this might be a fixed commission, for example, around AUD $5–$15 per U.S. share order.

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Important Example

Example: If Apple's share price is USD $205.35 (approx. AUD $310 at current exchange rates), with AUD $1,000 you could buy about 3 shares (AUD $930), with a brokerage fee of around $10, giving you a total investment just under $1,000.

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Gain scenario Example

Gain scenario: If Apple’s share price rises by 10%, your shares are now worth around AUD $1,100.
Result: +AUD $100 gross gain, or +10% on your investment (excluding currency fluctuations and taxes).

Trading Apple via CFD

A Contract for Difference (CFD) is a financial product that lets you speculate on Apple’s share price movements without actually owning the shares. CFDs allow you to use leverage—amplifying gains and losses from price movements. Brokers charge a spread (the difference between buy and sell price) and, for positions open overnight, a financing fee.

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Important Example

Example: With an AUD $1,000 stake and 5x leverage, your market exposure rises to AUD $5,000. If Apple’s share price rises by 8%, your CFD position would gain 40% (8% × 5 leverage).

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Gain scenario Example

Gain scenario: You’d make a gross profit of AUD $400 on your $1,000 (excluding spread and overnight fees).

Final Advice

It’s crucial to compare broker fees, commissions, currency conversion charges, and trading conditions before you invest—these can significantly affect your returns. Your choice depends on your goals: cash share buying suits long-term investors seeking steady growth, while CFDs appeal to those looking for short-term opportunities with higher risk and reward. To help you make an informed decision, a comprehensive broker comparison is provided further down the page.

Application
Notes
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#1
CFD Specialist
#1Recommended Offer
Notes
4.9
5 things to know about Avatrade

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions, including ASIC (Australia). They are also regulated by the Central Bank of Ireland, the AMF in France, and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions, including ASIC (Australia). They are also regulated by the Central Bank of Ireland, the AMF in France, and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.

#2
CFD and Indices Expert
#2
Notes
4.8
74% of CFD accounts lose money. Risk limited to your capital.
5 things to know about IG

Is IG reliable?

IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.

Why choose IG?

IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.

What are the fees at IG?

IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.

Who is IG for?

IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.

Is IG reliable?

IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.

Why choose IG?

IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.

What are the fees at IG?

IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.

Who is IG for?

IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.

#3
30+ million users
#3
Notes
4.6
On the broker's website
5 Things to Know About eToro

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including ASIC (Australia). It is also regulated by the FCA (UK) and CySEC (Europe). With over 30 million users worldwide, eToro is widely recognised for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5 USD. In the event that you remain inactive for 12 months or more, a $10 USD monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).

Who is eToro for?

eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including ASIC (Australia). It is also regulated by the FCA (UK) and CySEC (Europe). With over 30 million users worldwide, eToro is widely recognised for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5 USD. In the event that you remain inactive for 12 months or more, a $10 USD monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).

Who is eToro for?

eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Our 7 tips for buying Apple stock

📊 Step📝 Specific tip for Apple
Analyse the marketReview Apple’s recent financials and major events, such as strong iPhone sales and upcoming innovations in AI and AR/VR, to understand potential growth drivers.
Choose the right trading platformSelect an Australian brokerage that provides seamless access to US stocks on NASDAQ, offers competitive foreign exchange rates, and suits your investing needs.
Define your investment budgetDecide how much you can comfortably invest in Apple, keeping in mind its recent volatility and the benefits of diversifying your portfolio with other tech shares.
Choose a strategy (short or long term)Consider a long-term approach, taking advantage of Apple’s resilient business model, historic returns, and expansion in high-margin services innovation.
Monitor news and financial resultsStay informed on Apple's quarterly results, product launches, and supply chain updates, as these frequently impact share price movements.
Use risk management toolsUtilise stop-loss orders and set realistic entry and exit targets to protect your investment from unexpected swings in Apple’s share price.
Sell at the right timeAim to take profits near technical resistance levels (e.g. $213–224 USD), or adjust holdings following significant financial announcements or macro developments.
Step-by-step guide with specific Apple stock investment tips.
Analyse the market
📝 Specific tip for Apple
Review Apple’s recent financials and major events, such as strong iPhone sales and upcoming innovations in AI and AR/VR, to understand potential growth drivers.
Choose the right trading platform
📝 Specific tip for Apple
Select an Australian brokerage that provides seamless access to US stocks on NASDAQ, offers competitive foreign exchange rates, and suits your investing needs.
Define your investment budget
📝 Specific tip for Apple
Decide how much you can comfortably invest in Apple, keeping in mind its recent volatility and the benefits of diversifying your portfolio with other tech shares.
Choose a strategy (short or long term)
📝 Specific tip for Apple
Consider a long-term approach, taking advantage of Apple’s resilient business model, historic returns, and expansion in high-margin services innovation.
Monitor news and financial results
📝 Specific tip for Apple
Stay informed on Apple's quarterly results, product launches, and supply chain updates, as these frequently impact share price movements.
Use risk management tools
📝 Specific tip for Apple
Utilise stop-loss orders and set realistic entry and exit targets to protect your investment from unexpected swings in Apple’s share price.
Sell at the right time
📝 Specific tip for Apple
Aim to take profits near technical resistance levels (e.g. $213–224 USD), or adjust holdings following significant financial announcements or macro developments.
Step-by-step guide with specific Apple stock investment tips.

The latest news about Apple

Apple reported Q2 2025 results exceeding expectations, driven by strong iPhone sales growth. On May 1, 2025, Apple’s quarterly earnings showcased $95.4 billion in revenue, marking a 5% year-over-year increase. Net income reached $24.8 billion, and earnings per share stood at $1.65, well ahead of consensus forecasts. Notably, iPhone sales generated $46.84 billion, outperforming estimates despite a generally tepid global smartphone market. This solid financial performance served to reinforce investor confidence in Apple’s ability to leverage core products, underpinning positive sentiment toward the stock’s medium-term outlook.

Australian demand for Apple’s latest iPhone and service products remains robust, supporting local growth prospects. Official reports from Australian telecommunications operators, including Telstra and Optus, have cited strong order volumes and continued market leadership for iPhone models released during the first half of 2025. Apple’s expanding service offerings—such as Apple TV+, Apple Music, iCloud, and Fitness+—have also been emphasized in local financial publications as drivers of higher average revenue per user (ARPU) in Australia. Analysts at Morgan Stanley and Macquarie have highlighted the company’s successful adaptation to Australian consumer preferences and effective regional marketing campaigns, contributing to Apple’s maintained dominance in the local premium smartphone and digital services markets.

Apple’s services segment delivers high-margin growth and greater resilience, benefiting Australian investors seeking stability. Recent disclosures in the quarterly financials reveal that Apple’s services, including App Store receipts and cloud-based subscriptions, continue to grow at a double-digit rate. This business now commands higher margins than the traditional hardware segment, providing a stable revenue base less exposed to production or supply chain volatility. For institutional and retail investors in Australia, this diversification is seen as a critical safeguard against broader technology sector swings, particularly as local superannuation funds and ETFs with U.S. equity exposure increasingly rely on Apple for defensive, income-generating exposure.

Australian financial analysts maintain a bullish outlook on Apple, with consensus target price offering significant upside. According to updated broker reports from Macquarie and UBS published in the last week, Apple’s stock is assigned a consensus analyst target price of $233.34, implying almost 30% upside from current levels. Australian analysts attribute this outlook to sustained innovation, the expanding addressable market in Asia-Pacific, and recurring services-driven cash flows. The stock’s resilience and strategic cash reserves are seen as supporting further share buybacks and consistent dividends, attractive features for Australian institutional investors seeking both growth and yield.

Apple’s product and regulatory compliance in Australia remain exemplary, reinforcing consumer trust and long-term viability. In the past week, Apple has proactively engaged with the Australian government’s Digital Platforms Regulators Forum and met all updated safety and privacy requirements for digital consumer goods. There were no adverse findings in the latest ASIC and ACCC reviews of Apple products or services, as published publicly. Apple’s strong brand trust in Australia, high customer satisfaction ratings, and regulatory respect position it favorably as digital privacy and data protection standards become stricter. This foundation is regarded as vital for the company’s continuing growth and risk mitigation in the Australian market.

FAQ

What is the latest dividend for Apple stock?

Apple stock currently pays a dividend to shareholders. The most recent quarterly dividend payment is $0.24 USD per share, with the payout date in early May 2025. Over the past years, Apple has steadily increased its dividend, reflecting confidence in its cash flow and robust financial position. The dividend yield remains moderate, often seen as a bonus to investors focused on long-term growth in the technology sector.

What is the forecast for Apple stock in 2025, 2026, and 2027?

Based on current market trends, the projected values for Apple stock are $267.00 at the end of 2025, $308.00 for 2026, and $410.70 by 2027. These optimistic forecasts are underpinned by Apple’s expanding services segment, ongoing product innovation, and a strong history of resilience in the face of changing technological trends. Many analysts expect the company’s focus on artificial intelligence and new device categories to drive long-term value.

Should I sell my Apple shares?

Holding onto your Apple shares may be a sound approach, considering Apple’s strong fundamentals and its track record of consistent performance. The company has demonstrated strategic resilience through innovation, superior brand loyalty, and robust financials. Long-term prospects remain attractive, with growth potential in both hardware and high-margin services. The current valuation reflects confidence from both the market and industry analysts, suggesting patience could be rewarded in the years ahead.

How are Australian investors taxed on Apple shares and dividends?

For Australians, dividends from Apple are generally subject to a 30% U.S. withholding tax, which may be reduced to 15% under the U.S.-Australia tax treaty if the appropriate forms are lodged. You will also need to declare overseas dividends and capital gains on your Australian tax return, with a tax offset available for any foreign tax already paid. Apple shares are not eligible for Australian tax-advantaged schemes such as franking credits, so all dividends are considered unfranked income.

What is the latest dividend for Apple stock?

Apple stock currently pays a dividend to shareholders. The most recent quarterly dividend payment is $0.24 USD per share, with the payout date in early May 2025. Over the past years, Apple has steadily increased its dividend, reflecting confidence in its cash flow and robust financial position. The dividend yield remains moderate, often seen as a bonus to investors focused on long-term growth in the technology sector.

What is the forecast for Apple stock in 2025, 2026, and 2027?

Based on current market trends, the projected values for Apple stock are $267.00 at the end of 2025, $308.00 for 2026, and $410.70 by 2027. These optimistic forecasts are underpinned by Apple’s expanding services segment, ongoing product innovation, and a strong history of resilience in the face of changing technological trends. Many analysts expect the company’s focus on artificial intelligence and new device categories to drive long-term value.

Should I sell my Apple shares?

Holding onto your Apple shares may be a sound approach, considering Apple’s strong fundamentals and its track record of consistent performance. The company has demonstrated strategic resilience through innovation, superior brand loyalty, and robust financials. Long-term prospects remain attractive, with growth potential in both hardware and high-margin services. The current valuation reflects confidence from both the market and industry analysts, suggesting patience could be rewarded in the years ahead.

How are Australian investors taxed on Apple shares and dividends?

For Australians, dividends from Apple are generally subject to a 30% U.S. withholding tax, which may be reduced to 15% under the U.S.-Australia tax treaty if the appropriate forms are lodged. You will also need to declare overseas dividends and capital gains on your Australian tax return, with a tax offset available for any foreign tax already paid. Apple shares are not eligible for Australian tax-advantaged schemes such as franking credits, so all dividends are considered unfranked income.

P. Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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