Star Entertainment Group

Should I buy Star Entertainment Group stock in 2025?

P. Laurore
P. Laurore Last updated: 3 May 2025

Verified Information

Is Star Entertainment Group stock a buy right now?

As of May 2025, Star Entertainment Group (ASX:SGR) trades at approximately AUD 0.105 per share, with recent average daily trading volume surpassing 7 million shares, signalling that investor interest remains active despite ongoing volatility. The company has endured a challenging period, reporting a statutory net loss of AUD 302 million for H1 FY25 and grappling with license suspensions and regulatory changes across its key Sydney and Gold Coast properties. However, new funding from Bally's Corporation and Investment Holdings – totalling AUD 300 million – alongside the sale of the Sydney Event Centre, has improved Star’s liquidity outlook and enabled a significant restructuring push. Management’s focus on achieving AUD 100 million in annual cost reductions and consolidating ownership of Gold Coast assets could position the group for a potential rebound once strategic initiatives take hold. Within Australia’s dynamic gaming and hospitality sector, sentiment is cautiously constructive, with the stock trading near historical lows. The consensus target price among more than 29 national and international banks is set at AUD 0.135, reflecting cautious optimism about Star’s recovery trajectory and future cash flow prospects.

  • Strategic AUD 300 million capital injection enhances near-term liquidity and financial flexibility.
  • AUD 100 million annualized cost savings achieved, strengthening operational efficiency.
  • Successful sale of non-core assets improves focus and reduces leverage risk.
  • Move to full Gold Coast hotel ownership could unlock new tourism and hospitality synergies.
  • Potential for revenue recovery if regulatory and restructuring measures prove effective.
  • Ongoing regulatory reviews and suspended licenses create operating uncertainty and headline risk.
  • Material going concern doubt remains until strategic investment and cost measures fully materialise.
Table of Contents
  • What is Star Entertainment Group?
  • How much is Star Entertainment Group stock?
  • Our full analysis on Star Entertainment Group </b>stock
  • How to buy Star Entertainment Group stock in Australia?
  • Our 7 tips for buying Star Entertainment Group stock
  • The latest news about Star Entertainment Group
  • FAQ
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Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the performance of Star Entertainment Group for more than three years. Each month, hundreds of thousands of Australians rely on us to interpret market movements and highlight the most promising investment opportunities. Our analysis is provided for information purposes only and should not be considered financial advice. Consistent with our ethical charter, we have never been, and will never be, paid or financially compensated by Star Entertainment Group.

What is Star Entertainment Group?

IndicatorValueAnalysis
🏳️ NationalityAustraliaAustralian company focused on casinos and integrated resorts in major cities.
💼 MarketAustralian Securities Exchange (ASX)Listed on the ASX as SGR, offering exposure to Australia's gaming and hospitality sector.
🏛️ ISIN codeAU000000SGR9Unique identifier for Star Entertainment Group’s listed shares.
👤 CEORobbie CookeCEO leading the business through operational and regulatory challenges in FY25.
🏢 Market capAUD 301.21 millionMarket cap is significantly down, reflecting investor concerns and financial distress.
📈 RevenueAUD 650 million (H1 FY25)Revenue has fallen 25% year-on-year due to regulatory and operational impacts.
💹 EBITDA-AUD 26 million (H1 FY25)Negative EBITDA signals ongoing operational losses and challenging business environment.
📊 P/E Ratio (Price/Earnings)N/A (Net loss—negative earnings)No P/E ratio; persistent losses highlight uncertainty about earnings recovery.
Key financial and operational indicators for Star Entertainment Group.
🏳️ Nationality
Value
Australia
Analysis
Australian company focused on casinos and integrated resorts in major cities.
💼 Market
Value
Australian Securities Exchange (ASX)
Analysis
Listed on the ASX as SGR, offering exposure to Australia's gaming and hospitality sector.
🏛️ ISIN code
Value
AU000000SGR9
Analysis
Unique identifier for Star Entertainment Group’s listed shares.
👤 CEO
Value
Robbie Cooke
Analysis
CEO leading the business through operational and regulatory challenges in FY25.
🏢 Market cap
Value
AUD 301.21 million
Analysis
Market cap is significantly down, reflecting investor concerns and financial distress.
📈 Revenue
Value
AUD 650 million (H1 FY25)
Analysis
Revenue has fallen 25% year-on-year due to regulatory and operational impacts.
💹 EBITDA
Value
-AUD 26 million (H1 FY25)
Analysis
Negative EBITDA signals ongoing operational losses and challenging business environment.
📊 P/E Ratio (Price/Earnings)
Value
N/A (Net loss—negative earnings)
Analysis
No P/E ratio; persistent losses highlight uncertainty about earnings recovery.
Key financial and operational indicators for Star Entertainment Group.

How much is Star Entertainment Group stock?

The price of Star Entertainment Group stock is rising this week. Currently trading at AUD 0.105, the share price has seen a 0.00% change in the last 24 hours and a 5.0% increase over the past week.

With a market capitalisation of AUD 301.21 million, the stock maintains a three-month average volume of 24.8 million shares.

MetricValue
Share priceAUD 0.105
24h Change0.00%
Weekly Change5.0%
Market CapAUD 301.21 million
3M Avg Volume24.8 million shares
P/E RatioN/A (recent losses)
Dividend YieldN/A
Beta0.99
Key figures for Star Entertainment Group stock
Share price
Value
AUD 0.105
24h Change
Value
0.00%
Weekly Change
Value
5.0%
Market Cap
Value
AUD 301.21 million
3M Avg Volume
Value
24.8 million shares
P/E Ratio
Value
N/A (recent losses)
Dividend Yield
Value
N/A
Beta
Value
0.99
Key figures for Star Entertainment Group stock

Star Entertainment Group’s P/E ratio is not applicable due to recent losses, and it does not offer a dividend yield at this time. The current stock beta stands at 0.99, suggesting movement that closely tracks the broader ASX market.

Given ongoing volatility and regulatory challenges, investors should be mindful of elevated risk as they review Star’s recent performance.

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Our full analysis on Star Entertainment Group stock

Having carefully reviewed the latest quarterly and half-year results for Star Entertainment Group, as well as observing its share price evolution over the past three years, our proprietary approach has synthesised current financial metrics, technical indicators, market context, and peer group performance. By integrating key quantitative insights and fundamental developments, we provide a comprehensive view of Star Entertainment Group’s potential. So, what factors might position Star Entertainment Group as a strategic entry point into Australia’s leisure, gaming, and casino sector looking ahead into 2025?

Recent Performance and Market Context

Star Entertainment Group (ASX:SGR) has experienced considerable volatility in its share price over the trailing twelve months, currently trading at AUD 0.105—a striking contrast to its 52-week high of AUD 0.585, and hovering near its 52-week low of AUD 0.100. This depressed valuation, with a market capitalisation of AUD 301.21 million, reflects a period of operational restructuring and regulatory scrutiny but also indicates potential value dislocation relative to peers.

Despite recording a revenue contraction of 25% year-on-year (for H1 FY25), recent months have seen critical positive developments. The company concluded a pivotal AUD 60 million asset sale (Sydney Event Centre), and—crucially—secured a major funding lifeline: a combined strategic investment of up to AUD 300 million from Bally's Corporation and Investment Holdings Pty Ltd, with the first AUD 100 million tranche delivered in April 2025. These steps bolster liquidity and demonstrate confidence from strategic investors even as regulatory reviews and penalties are pending.

Broader sector conditions remain constructive for long-term demand. As Australia emerges from the impacts of pandemic-related disruptions, the hospitality and entertainment industry benefits from a rebound in domestic tourism and increasing household spending, further supported by stable employment rates and ongoing urbanisation of key regions where Star operates its flagship properties.

Technical Analysis

From a technical standpoint, Star Entertainment Group’s chart structure signals a potentially interesting inflection point. The current Relative Strength Index (RSI) readings are neutral (14-day RSI at 40.3, 5-day RSI at 54.4), suggesting the stock is neither overbought nor oversold. The stochastic RSI fast at 17.4 delivers a buy signal, further highlighting the potential for a short-term rebound.

IndicatorCurrent ValueSignal
14-day RSI40.3Neutral
5-day RSI54.4Neutral
Stochastic RSI (Fast)17.4Buy
MACD-0.009Sell
20-day SMA0.120Sell
50-day SMA0.127Sell
100-day SMA0.170Sell
200-day SMA0.312Sell
Key Star Entertainment Group technical indicators as of the latest trading session.
14-day RSI
Current Value
40.3
Signal
Neutral
5-day RSI
Current Value
54.4
Signal
Neutral
Stochastic RSI (Fast)
Current Value
17.4
Signal
Buy
MACD
Current Value
-0.009
Signal
Sell
20-day SMA
Current Value
0.120
Signal
Sell
50-day SMA
Current Value
0.127
Signal
Sell
100-day SMA
Current Value
0.170
Signal
Sell
200-day SMA
Current Value
0.312
Signal
Sell
Key Star Entertainment Group technical indicators as of the latest trading session.

While the prevailing MACD (-0.009) and moving average configurations (20-day SMA at 0.120, 50-day SMA at 0.127, 100-day SMA at 0.170, 200-day SMA at 0.312—all pointing towards a “sell”) reflect bearish momentum in the medium term, this technical compression historically precedes sharp mean-reversion rallies—especially when coinciding with fundamental catalysts, such as strategic funding or regulatory clarity.

Importantly, the share is trading at a strong historical support band (AUD 0.100–0.105). Prolonged consolidation at this level, coupled with renewed funding and operational restructuring, may establish a floor for potential accumulation, aligning with the principle that periods of elevated negative sentiment and technical overselling often set the stage for a bullish reversal—contingent on tangible progress.

Fundamental Analysis

Star’s recent financials present short-term headwinds but reveal early signs of stabilisation that can underpin a new growth phase. The company reported normalised H1 FY25 revenue of AUD 650 million, with EBITDA losses narrowing quarter-on-quarter (Q3 EBITDA loss of AUD 21 million, compared to H1’s AUD 26 million). Declines in property revenue—particularly in the Sydney and Gold Coast segments—are driven by regulatory interventions and temporary operating restrictions rather than a structurally diminished market opportunity.

Crucially, the balance sheet is being proactively managed. The sale of non-core assets, strategic withdrawal from joint ventures, and the cost-out program (annualised savings of AUD 100 million) contribute to improved cash discipline. The company currently holds AUD 44 million in available cash, set for enhancement post-strategic asset sales and further investment inflow.

From a valuation perspective, Star Entertainment now trades at multi-year lows both in terms of absolute share price and enterprise value multiples. While headline P/E and P/S ratios are negatively distorted by recent net losses and revenue declines, forward-looking analyses benefit from considering the upside if regulatory issues resolve and EBITDA normalises—even to part of pre-crisis levels. This contrarian set-up, especially when compared to historical sector medians, suggests the fundamentals justify renewed interest.

Dominant structural strengths—such as Star’s ownership of landmark properties in tier-one Australian cities, substantial brand equity, and integrated entertainment positioning—provide a robust platform for future recovery. The imminent full ownership of two new hotels on the Gold Coast is positioned to further diversify revenues and fend off competition.

Volume and Liquidity

Trading volumes in Star Entertainment’s shares have remained robust through periods of elevated volatility, indicating ongoing institutional engagement and market confidence that a turnaround is feasible. Despite current uncertainty, steady liquidity and a relatively low float (a result of the reduced market cap and recent equity consolidation) imply that positive re-rating events—such as regulatory approvals, balance sheet reinforcement, or operational improvement—could be met with outsized stock price responses.

This dynamic float environment is historically favourable for value reappraisal, especially when new strategic investors (e.g., Bally’s and Investment Holdings) signal their conviction, and the overall share supply remains relatively tight.

Catalysts and Positive Outlook

Several imminent and medium-term catalysts support a constructive outlook:

  • Completion of Bally’s Strategic Investment: This inflow of up to AUD 300 million is transformative for liquidity, fortifying the balance sheet and buying critical time for operational turnaround.
  • Completion of Non-Core Asset Sales and Joint Venture Exits: The AUD 60 million Sydney Event Centre divestment, and exit from the Brisbane JV, further streamline the business and enhance cash reserves.
  • Cost Restructuring: Annualised cost savings of AUD 100 million are already materialising, boosting the company’s ability to weather revenue headwinds and achieve rapid margin recovery if volumes stabilise.
  • ESG Initiatives and Regulatory Adaptation: Full rollout of mandatory carded play, cash limits, and transparency upgrades may ultimately pave the way for regulatory normalisation—potentially restoring licences and reducing penalties.
  • Rebound in Hospitality Demand: As macroeconomic conditions in Australia remain supportive of leisure and hospitality, Star is well positioned to capture pent-up demand and urban tourism, especially within the “Big Three” corridor (Sydney, Gold Coast, Brisbane).

Additionally, resolution of the pending AUSTRAC case could act as a final clearing event—removing overhang and allowing investors to focus on operational recovery and growth strategy.

Investment Strategies

Given the technical and fundamental landscape, Star Entertainment’s current positioning offers differentiated entry strategies for varying investor profiles:

  • Short-Term (Swing/Active Traders):
    • The stock’s consistent trading volume and proximity to historical support levels provide an attractive set-up for those seeking to capture rebound trades driven by news flow (e.g., investment completion, regulatory updates).
    • Strong oscillators (e.g., stochastic RSI buy signals) increase the probability of a swift technical bounce.
  • Medium-Term (Transitional Investors):
    • For investors with a horizon spanning several quarters, the expected closure of balance sheet restructuring, visible cost savings, and asset divestments may offer a staircase of valuation uplifts as milestones are met.
    • Monitoring regulatory outcomes, especially licence reinstatements or penalty resolutions, provides clarity for staged accumulation.
  • Long-Term (Strategic Holders):
    • Star’s portfolio of irreplaceable urban entertainment assets remains a considerable long-term moat. Successful reset of compliance protocols and reestablishment of trust with regulators could enable a sustained multi-year re-rating, especially as EBITDA stabilises and growth initiatives fructify.
    • Early investment at depressed valuations may therefore grant asymmetric reward potential as the narrative shifts from crisis response to growth resumption.

In all scenarios, ideal positioning appears to be at or near current multi-year support, or tactically ahead of anticipated positive catalysts (e.g., funding completion, regulatory settlement).

Is it the Right Time to Buy Star Entertainment Group?

In summary, Star Entertainment Group stands at a pivotal juncture. The breadth and depth of recent cost rationalisation, major strategic investment from reputable global operators, and ongoing asset optimisation initiatives underscore management’s commitment to restoring value. Despite short-term earnings pressure and regulatory uncertainty, the core platform remains sound, urbanisation trends are supportive, and new capital commitments add a critical layer of downside mitigation.

Technical readings show the stock gravitating at major historical supports, while a cluster of upcoming catalysts could readily shift sentiment and valuation multiples higher. The current share price and depressed trading multiples, when coupled with strong sponsor backing and high-quality core assets, seem to represent an excellent opportunity for those seeking exposure to a potential sector recovery story.

For investors convinced by contrarian setups and robust turnaround potential, the Star Entertainment Group stock may be entering a new bullish phase—one that rewards patience, disciplined positioning, and an eye for catalysts.

In light of these factors, Star Entertainment Group emerges as a prominent candidate for renewed consideration—offering the kind of asymmetric risk-reward profile that has historically delivered outperformance for those with conviction and a strategic perspective.

How to buy Star Entertainment Group stock in Australia?

Buying shares of Star Entertainment Group (ASX:SGR) online is both simple and secure, thanks to the oversight of Australia’s regulated brokerage platforms. Investors can choose between two main methods: direct (spot) buying of shares, where you hold actual company stock, or trading Contracts for Difference (CFDs), which let you speculate on price movements, often with leverage. Each method comes with its own risks and potential rewards, making it important to match your choice with your investment goals. For a breakdown of the best online brokers in Australia, see our comprehensive comparison further down the page.

Cash buying

A cash purchase means you are buying and owning actual Star Entertainment Group shares, registered in your name via your broker. Most Australian brokers charge a fixed commission per order, typically around AUD 5 to AUD 15. For example, with a current share price of AUD 0.105, a $1,000 investment lets you acquire roughly 9,475 shares (AUD 1,000 minus a $5 fee, divided by AUD 0.105 per share; actual shares: 994.76, rounded down to 9,475 shares due to decimal constraints).

icon

Example scenario

✔️ Gain scenario:
If the Star Entertainment Group share price rises by 10%, the value of your 9,475 shares increases to AUD 1,100.
Result: That’s a +AUD 100 gross gain, or +10% return on your original investment (before any government taxes or ongoing brokerage fees).

Trading via CFD

CFDs (Contracts for Difference) allow you to speculate on Star Entertainment Group’s share price without owning the stock itself. Instead, you enter into a contract reflecting the stock’s performance, with brokers typically charging a spread (the difference between buy/sell price) and overnight financing fees if you hold leveraged positions over multiple days.

icon

Example scenario

Example:
With a $1,000 margin and 5x leverage, you gain exposure to $5,000 worth of Star Entertainment Group shares.
✔️ Gain scenario:
If the share price rises by 8%, your CFD position delivers a gain of 8% × 5 = 40%.
Result: That’s a potential +AUD 400 gross gain on your $1,000 outlay, before accounting for the broker’s spread and any overnight funding costs.

Final advice

Always compare the fees, features, and regulatory protections of different Australian brokers before investing. The best choice ultimately depends on your own investment objectives—whether you seek direct share ownership for the long term, or speculative opportunities with leverage. For help choosing, our broker comparison (located further down the page) is ready to assist you in making an informed, cost-effective decision.

Application
Notes
Learn More
#1
CFD Specialist
#1Recommended Offer
Notes
4.9
5 things to know about Avatrade

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions, including ASIC (Australia). They are also regulated by the Central Bank of Ireland, the AMF in France, and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions, including ASIC (Australia). They are also regulated by the Central Bank of Ireland, the AMF in France, and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.

#2
CFD and Indices Expert
#2
Notes
4.8
74% of CFD accounts lose money. Risk limited to your capital.
5 things to know about IG

Is IG reliable?

IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.

Why choose IG?

IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.

What are the fees at IG?

IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.

Who is IG for?

IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.

Is IG reliable?

IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.

Why choose IG?

IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.

What are the fees at IG?

IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.

Who is IG for?

IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.

#3
30+ million users
#3
Notes
4.6
On the broker's website
5 Things to Know About eToro

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including ASIC (Australia). It is also regulated by the FCA (UK) and CySEC (Europe). With over 30 million users worldwide, eToro is widely recognised for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5 USD. In the event that you remain inactive for 12 months or more, a $10 USD monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).

Who is eToro for?

eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including ASIC (Australia). It is also regulated by the FCA (UK) and CySEC (Europe). With over 30 million users worldwide, eToro is widely recognised for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5 USD. In the event that you remain inactive for 12 months or more, a $10 USD monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).

Who is eToro for?

eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Our 7 tips for buying Star Entertainment Group stock

StepSpecific tip for Star Entertainment Group
Analyze the marketAssess current trends in the Australian gaming and hospitality industry, noting that Star Entertainment is facing strong headwinds but could benefit from successful restructuring and renewed market demand.
Choose the right trading platformSelect an ASX-licensed platform offering competitive fees and advanced trading tools to efficiently buy and monitor SGR shares.
Define your investment budgetInvest only what you can afford to lose, considering Star Entertainment’s high volatility, recent financial losses, and liquidity risks.
Choose a strategy (short or long term)Consider a tactical approach: short-term investors may look for technical bounces, while long-term investors should expect higher risk but potential upside if the turnaround plan succeeds.
Monitor news and financial resultsTrack regulatory announcements, strategic investment progress (such as the Bally's deal), and AUSTRAC outcomes, as these events can significantly move SGR’s share price.
Use risk management toolsProtect your position by using stop-loss orders and size your investment appropriately, given the company’s uncertain outlook and share price swings.
Sell at the right timePlan your exit strategy in advance: take profits during positive catalysts or reduce exposure ahead of key risk events like regulatory decisions or critical financial updates.
Key steps and tips for investing in Star Entertainment Group (SGR) shares.
Analyze the market
Specific tip for Star Entertainment Group
Assess current trends in the Australian gaming and hospitality industry, noting that Star Entertainment is facing strong headwinds but could benefit from successful restructuring and renewed market demand.
Choose the right trading platform
Specific tip for Star Entertainment Group
Select an ASX-licensed platform offering competitive fees and advanced trading tools to efficiently buy and monitor SGR shares.
Define your investment budget
Specific tip for Star Entertainment Group
Invest only what you can afford to lose, considering Star Entertainment’s high volatility, recent financial losses, and liquidity risks.
Choose a strategy (short or long term)
Specific tip for Star Entertainment Group
Consider a tactical approach: short-term investors may look for technical bounces, while long-term investors should expect higher risk but potential upside if the turnaround plan succeeds.
Monitor news and financial results
Specific tip for Star Entertainment Group
Track regulatory announcements, strategic investment progress (such as the Bally's deal), and AUSTRAC outcomes, as these events can significantly move SGR’s share price.
Use risk management tools
Specific tip for Star Entertainment Group
Protect your position by using stop-loss orders and size your investment appropriately, given the company’s uncertain outlook and share price swings.
Sell at the right time
Specific tip for Star Entertainment Group
Plan your exit strategy in advance: take profits during positive catalysts or reduce exposure ahead of key risk events like regulatory decisions or critical financial updates.
Key steps and tips for investing in Star Entertainment Group (SGR) shares.

The latest news about Star Entertainment Group

Star Entertainment secured a critical AUD 300 million strategic investment from Bally’s Corporation and Investment Holdings. Within the past week, Star Entertainment finalized vital funding arrangements to bolster its balance sheet, with Bally’s Corporation signing a binding term sheet for AUD 200 million in convertible notes and subordinated debt, while Investment Holdings—Star’s largest shareholder—committed an additional AUD 100 million under similar terms. The initial AUD 100 million tranche was received on April 9, 2025, giving an immediate boost to cash reserves, and providing essential liquidity amid a challenging operational environment. This investment is expected to support continued operations as Star pursues additional restructuring and recovery strategies.

Star completed the sale of the Sydney Event Centre for AUD 60 million, boosting near-term liquidity. On April 8, 2025, the company finalized the divestment of its Sydney Event Centre for AUD 60 million, a move that immediately improved cash flow and reduced debt pressure. The sale aligns with ongoing efforts to streamline operations, focus on core assets, and shore up financial resources, which is viewed positively by analysts as it enhances the company’s ability to weather ongoing regulatory and market challenges.

The cost reduction program has achieved AUD 100 million in annualized savings, demonstrating operational discipline. Star’s successful execution of its “cost-out” program over the past year has resulted in substantial annualized savings of AUD 100 million. This operational improvement not only offsets some of the negative revenue impacts stemming from regulatory and market disruptions, but also signals management’s ability to deliver on restructuring goals, an important indicator for stakeholders looking for evidence of disciplined financial stewardship during challenging times.

Operational focus has shifted as Star exits the Brisbane JV and consolidates its Gold Coast position. The company has executed an agreement to exit its equity interest in the Destination Brisbane Consortium Integrated Resort joint venture, refocusing its efforts and capital allocation on the Gold Coast market. Full ownership of two new hotels on the Gold Coast—now secured by Star—could potentially enhance its integrated resort offerings and market competitiveness, providing a future growth platform once regulatory issues are addressed and local demand recovers.

Despite regulatory headwinds, Star’s technical indicators show some positive short-term buying signals. While moving averages and the MACD continue to indicate a bearish medium- to long-term trend for Star’s share price, short-term technicals such as the 5-day RSI and stochastic RSI suggest emerging buying interest. This reflects a more optimistic local market sentiment in the immediate term, particularly as recent liquidity events and cost-saving initiatives begin to resonate with investors, positioning the stock for potential near-term rebounds if positive operational progress continues.

FAQ

What is the latest dividend for Star Entertainment Group stock?

Star Entertainment Group does not currently pay a dividend to shareholders. Dividend payments have been suspended as the company focuses on regaining financial stability following recent losses and ongoing regulatory challenges. Historically, the company distributed dividends, but payments were halted to preserve cash. Investors should keep an eye on future financial updates for any changes to the dividend policy as turnaround efforts proceed.

What is the forecast for Star Entertainment Group stock in 2025, 2026, and 2027?

Based on the current share price of AUD 0.105, projected values are AUD 0.137 for the end of 2025, AUD 0.158 for 2026, and AUD 0.210 for 2027. These optimistic scenarios reflect the potential impact of recent strategic investments and cost-saving initiatives. The sector remains dynamic, and the company’s recovery prospects could improve further if regulatory and market conditions become more favourable.

Should I sell my Star Entertainment Group shares?

Selling may not be warranted if you take a mid- to long-term perspective. Star Entertainment Group is actively implementing strategic investments and operational improvements to address recent challenges. The current share price is near historical lows, suggesting potential value if turnaround efforts succeed. With restructuring programs underway and renewed liquidity from new investors, holding your shares might be appropriate as the company works through its recovery phase.

How are dividends and capital gains from Star Entertainment Group shares taxed in Australia?

In Australia, dividends are typically taxable, but investors may benefit from franking credits, reducing the overall tax payable on fully franked dividends. However, since Star Entertainment Group currently does not pay dividends, only capital gains from the sale of shares are relevant. Capital gains are subject to tax, although individuals may benefit from a 50% CGT discount if the shares are held for longer than 12 months. Always consult the ATO or a tax adviser for the most current details.

What is the latest dividend for Star Entertainment Group stock?

Star Entertainment Group does not currently pay a dividend to shareholders. Dividend payments have been suspended as the company focuses on regaining financial stability following recent losses and ongoing regulatory challenges. Historically, the company distributed dividends, but payments were halted to preserve cash. Investors should keep an eye on future financial updates for any changes to the dividend policy as turnaround efforts proceed.

What is the forecast for Star Entertainment Group stock in 2025, 2026, and 2027?

Based on the current share price of AUD 0.105, projected values are AUD 0.137 for the end of 2025, AUD 0.158 for 2026, and AUD 0.210 for 2027. These optimistic scenarios reflect the potential impact of recent strategic investments and cost-saving initiatives. The sector remains dynamic, and the company’s recovery prospects could improve further if regulatory and market conditions become more favourable.

Should I sell my Star Entertainment Group shares?

Selling may not be warranted if you take a mid- to long-term perspective. Star Entertainment Group is actively implementing strategic investments and operational improvements to address recent challenges. The current share price is near historical lows, suggesting potential value if turnaround efforts succeed. With restructuring programs underway and renewed liquidity from new investors, holding your shares might be appropriate as the company works through its recovery phase.

How are dividends and capital gains from Star Entertainment Group shares taxed in Australia?

In Australia, dividends are typically taxable, but investors may benefit from franking credits, reducing the overall tax payable on fully franked dividends. However, since Star Entertainment Group currently does not pay dividends, only capital gains from the sale of shares are relevant. Capital gains are subject to tax, although individuals may benefit from a 50% CGT discount if the shares are held for longer than 12 months. Always consult the ATO or a tax adviser for the most current details.

P. Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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