Woolworths Group

Should I buy Woolworths Group stock in 2025?

P. Laurore
P. Laurore Last updated: 3 May 2025

Verified Information

Is Woolworths Group stock a buy right now?

As of early May 2025, Woolworths Group Limited (ASX: WOW) trades near $32.68 per share, with a robust recent average daily volume of 2.91 million shares – surging to 4.18 million on notable trading days, highlighting persistent investor attention. Recent financial results underline the retailer’s ongoing strength, with Q3 2025 group sales climbing to $17.31 billion and eCommerce growing at an impressive 16.3% pace. The company’s strategic focus on digital transformation and own-brand product expansion is translating into tangible gains, outperforming analyst expectations and counterbalancing moderate sector-wide pressures such as ongoing competition and cost-of-living headwinds. Market sentiment is steadily optimistic, as evidenced by renewed price momentum and confidence following leadership updates and the regulatory green light for the Beak & Johnston acquisition. Woolworths remains the frontrunner in Australia’s Consumer Defensive sector, distinguished by strong brand recognition and innovation within its core business. The consensus among more than 30 national and international banks currently places the 12-month target price at around $42.50, reflecting the market’s belief in the company’s sustainable growth model. For investors seeking exposure to a resilient, well-managed leader within Australian retail, Woolworths stands out with its defensive qualities and forward-thinking strategy.

  • Dominant market share and unrivalled brand recognition across Australia.
  • Consistent revenue and earnings growth, driven by digital and eCommerce channels.
  • Dividend yield of 2.94% with 100% franking, appealing for income-focused investors.
  • Strong balance sheet and capital discipline supported by major institutional stakeholders.
  • Proactive strategic expansion and effective leadership fostering long-term innovation.
  • Competitive intensity from Coles and discount retailers may pressure margins.
  • Cost-of-living concerns could affect discretionary and BIG W segment performance.
Table of Contents
  • What is Woolworths Group?
  • How much is Woolworths Group stock?
  • Our full analysis on Woolworths Group </b>stock
  • How to buy Woolworths Group stock in Australia?
  • Our 7 tips for buying Woolworths Group stock
  • The latest news about Woolworths Group
  • FAQ
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Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the performance of Woolworths Group for more than three years. Each month, hundreds of thousands of people across Australia rely on us to interpret market trends and highlight the best investment opportunities. Our analyses are intended for informational purposes only and are not to be considered investment advice. Consistent with our ethical charter, we have never received, and will never accept, payment from Woolworths Group.

What is Woolworths Group?

IndicatorValueAnalysis
🏳️ NationalityAustraliaLeading Australian retailer with extensive market presence and brand recognition.
💼 MarketASX (Australian Securities Exchange)Shares are actively traded on the main Australian stock market.
🏛️ ISIN codeAU000000WOW2Unique international identifier for Woolworths Group shares.
👤 CEOAmanda BardwellAppointed September 2024, bringing new leadership and strategic vision.
🏢 Market capAUD $39.92 billionRanks among Australia’s largest companies, reflecting robust investor confidence.
📈 RevenueAUD $17.31 billion (Q3 2025)Solid quarterly revenue growth, driven by eCommerce and private label expansion.
💹 EBITDANot publicly disclosed (latest)EBITDA data not reported in recent updates; limits some profitability analysis.
📊 P/E Ratio (Price/Earnings)24.55Indicates a premium valuation; investors expect steady growth and defensive sector stability.
Summary table of main indicators for Woolworths Group.
🏳️ Nationality
Value
Australia
Analysis
Leading Australian retailer with extensive market presence and brand recognition.
💼 Market
Value
ASX (Australian Securities Exchange)
Analysis
Shares are actively traded on the main Australian stock market.
🏛️ ISIN code
Value
AU000000WOW2
Analysis
Unique international identifier for Woolworths Group shares.
👤 CEO
Value
Amanda Bardwell
Analysis
Appointed September 2024, bringing new leadership and strategic vision.
🏢 Market cap
Value
AUD $39.92 billion
Analysis
Ranks among Australia’s largest companies, reflecting robust investor confidence.
📈 Revenue
Value
AUD $17.31 billion (Q3 2025)
Analysis
Solid quarterly revenue growth, driven by eCommerce and private label expansion.
💹 EBITDA
Value
Not publicly disclosed (latest)
Analysis
EBITDA data not reported in recent updates; limits some profitability analysis.
📊 P/E Ratio (Price/Earnings)
Value
24.55
Analysis
Indicates a premium valuation; investors expect steady growth and defensive sector stability.
Summary table of main indicators for Woolworths Group.

How much is Woolworths Group stock?

The price of Woolworths Group stock is rising this week. Woolworths shares are currently trading at AUD $32.68, up $0.74 (+2.32%) over the last 24 hours, and have climbed $1.15 (+3.65%) over the past week. The company’s market capitalisation stands at AUD $39.92 billion, with an average three-month trading volume of 2.91 million shares. Woolworths reports a P/E ratio of 24.55, a dividend yield of 2.94%, and a stock beta of 0.58, indicating lower-than-market volatility. This stable performance and resilient demand suggest Woolworths remains a reliable option for Australian investors seeking steady returns with moderate risk.

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Our full analysis on Woolworths Group stock

After a meticulous review of Woolworths Group’s latest financial results and a comparative evaluation of its share price evolution over the past three years, our proprietary analytics—integrating an array of financial metrics, advanced technical signals, and competitive market intelligence—present a compelling narrative for the stock. By layering structural fundamentals with sector-specific catalysts, this analysis probes deeper into Woolworths Group’s renewed momentum within the Australian consumer defensive sector. So, why might Woolworths Group stock once again become a strategic entry point into the food retail landscape in 2025?

Recent Performance and Market Context

Woolworths Group (ASX: WOW) has demonstrated noticeable resilience and agility in recent quarters, outperforming both internal expectations and broader market indices in several respects. As of May 3, 2025, the stock is trading at AUD $32.68, representing a robust 7.18% increase year-on-year and a notable 9.01% gain over the past six months. Notably, the recent surge—up 2.32% intraday and 3.65% over the last week—signals renewed investor confidence, with WOW currently trading closer to the upper end of its 52-week range ($27.60 – $36.65).

The announcement of Amanda Bardwell as CEO in late 2024, coupled with the recent ACCC approval for its Beak & Johnston acquisition, adds a layer of strategic focus that has been well-received by markets. Additionally, WOW benefits from powerful macroeconomic tailwinds: despite cost-of-living pressures, the Australian consumer defensive sector has seen sustained capital inflows as investors increasingly seek stability and predictable income streams. With its dominant market share and defensiveness amidst volatile consumer sentiment, Woolworths stands out as a prime beneficiary of this sector’s robust backdrop in 2025.

Key factors underscoring this favorable climate include:

  • Stellar group sales in Q3 2025, up 3.2% YoY, with strong outperformance in eCommerce (+16.3%).
  • Sector leadership, ranked 1st among 100 Consumer Defensive names on the ASX.
  • Market anticipation for continued eCommerce and private label expansion, areas where Woolworths is already moving decisively ahead of competitors.

Technical Analysis

Woolworths Group’s technical configuration as of early May 2025 suggests that the stock may be entering a new bullish phase. The price’s decisive moves above all key moving averages—including the widely watched 50-, 100-, and 200-day lines—impart a marked uptrend signal. With the current price of $32.68 well above its fundamental support zones ($31.22 and $30.96), risk appears capped in the near term, while upside momentum remains in play.

Key technical takeaways include:

  • MACD (0.55): Confirmed buy signal, indicative of positive momentum acceleration.
  • RSI (14) at 64.98: Neutral-to-bullish, below overbought levels yet comfortably away from reversal risk.
  • Support/Resistance Dynamics: Primary resistance recently surpassed at $32.08 and $32.25, suggesting room for further upside before the next technical ceiling.
  • Bullish momentum structure: Price is firmly above the 5-, 20-, 50-, 100-, and 200-day moving averages, effectively reinforcing medium-term support.
  • ADX at 30.89: Moderate trend strength, favoring continuation rather than consolidation or reversal.

Recent trading action also reveals strong buyer conviction, with shorter-term stochastics and oscillators maintaining a neutral bias, leaving ample space for a further extension of the current trend. Various algorithms signal that pullbacks towards key supports are consistently met with institutional and retail accumulation—a positive sign for prospective buyers seeking to position ahead of further upward movement.

Fundamental Analysis

Woolworths Group’s underlying corporate health continues to impress on several fronts. Total group sales hit $17.31 billion in Q3 2025, exceeding analyst consensus by over $700 million. The growth delivered across Australian Food (+3.6%), eCommerce (+16.3%), and New Zealand Food (+4.8%) highlights a robust underlying demand profile, driven partly by value repositioning and private label expansion.

A few highlights:

  • Earnings Quality: EPS of $1.33 and a PER of 24.55 provide a compelling valuation for a dominant, low-beta name in the defensive food retailing segment, particularly with ongoing sales outperformance versus peers.
  • Dividend Attraction: The most recent dividend ($0.39/share) is 100% franked, offering a trailing yield of 2.94%. This payout ratio, combined with profitable growth, makes WOW one of the more attractive income plays on the ASX, particularly for superannuation and income-oriented portfolios.
  • Growth and Expansion: Double-digit eCommerce growth has firmly positioned the group as an omnichannel leader, with digital sales now 14.1% of total supermarket turnover—a structural shift likely to support further margin expansion.
  • Strategic Execution: The integration of Beak & Johnston will bolster Woolworths’ private label sourcing, potentially driving both margin gains and supply chain rationalisation. Management’s ongoing investment in digital transformation and supply chain also bodes well for operational leverage and sustained top-line expansion.
  • Brand and Scale: As the sector leader, Woolworths enjoys unrivaled scale, brand loyalty, and geographic coverage—essential advantages in a market where consumer preferences are in flux.

Valuation remains supported by a modest premium to the Consumer Defensive sector average, yet is justified by continuing innovation leadership, robust cash flow, and defensive qualities that are increasingly prized in a mixed macroeconomic environment.

Volume and Liquidity

Recent market activity underlines solid demand for Woolworths shares. The trading volume of 4.18 million shares—over 140% of the three-month daily average—coincides with price action breaking above technical resistance levels, reflecting heightened institutional and retail interest. This surge in liquidity supports tighter bid-ask spreads and ensures efficient price discovery, both of which are highly attractive features for investors seeking dynamic exposure without undue liquidity risk.

Moreover, the stock’s significant institutional ownership—led by heavyweight asset managers such as State Street, Vanguard, and BlackRock—lends further confidence in its liquidity profile and underpins relatively low price volatility (beta of 0.58). The float structure is thus highly conducive to active accumulation phases and supports re-rating potential on the back of positive news flow.

Catalysts and Positive Outlook

Several powerful catalysts are converging in 2025 to underpin Woolworths Group’s bullish outlook:

  • Digital and eCommerce Expansion: Persistent double-digit growth in online channels positions Woolworths as one of the few incumbents capable of bridging physical and digital retail at scale. With tooling investments and innovation in fulfilment, the group is expected to keep expanding its digital gross margins.
  • Strategic M&A: The integration of Beak & Johnston, a move only recently greenlit by regulators, should drive both top-line growth and procurement synergies, especially as Woolworths deepens its own-brand programme.
  • Private Label and Margin Enhancement: Retailers globally are seeing durable margin benefits from private label expansion. Woolworths’ focus here—combined with value pricing and operational simplification—has already begun to yield material returns.
  • ESG and Social Licence to Operate: With the trend toward responsible investment accelerating, Woolworths’ transparency, 100% franked dividends, and proactive regulatory engagement (notably its constructive response to the ACCC’s 2025 Supermarket Inquiry) place it at the vanguard of best-in-class governance.
  • Favorable Macro/Regulatory Environment: Continued population growth, resilient household consumption patterns, and supportive fiscal policy provide a solid macroeconomic context for defensive sector stability out to 2026 and beyond.

These drivers, when layered on a dominant market share base and robust balance sheet, create a high-visibility runway for further shareholder value creation.

Investment Strategies

For investors considering exposure, Woolworths Group currently presents multiple attractive entry scenarios:

  • Short-Term Play: With recent price action breaking above the $32 resistance area on strong volume, short-term traders may view pullbacks toward $31.22 or $30.96 as potential tactical opportunities amid ongoing upward momentum.
  • Medium-Term Positioning: Prospects for continued eCommerce strength, synergies from the Beak & Johnston acquisition, and end-of-year earnings momentum create a favourable set-up for investors with a six- to twelve-month investment horizon.
  • Long-Term Focus: Woolworths’ market leadership, commitment to digital transformation, and scalable omnichannel strategy are ideal for investors seeking defensive, consistent total returns. Ongoing dividend growth, high franking levels, and broad index eligibility also make it particularly appealing for superannuation and income-focused mandates.

Those looking to accumulate should weigh current prices against technical pullbacks, while keeping an eye on upcoming events such as the full-year result guidance and integration milestones relating to recent acquisitions.

Is It the Right Time to Buy Woolworths Group?

Summarising the evidence, Woolworths Group combines sector-leading operational performance, a proven management team, and a dynamic response to evolving consumer preferences. Its robust Q3 results, strategic M&A execution, and accelerating eCommerce trajectory—paired with a technically constructive chart and daily trading volume surges—present a set of tailwinds that are increasingly hard to ignore.

With an attractive dividend profile, sound fundamentals, and multiple upside catalysts in play, Woolworths Group seems to represent an excellent opportunity for those seeking exposure to Australia’s consumer defensive sector as we move into 2025. The stock’s powerful blend of resilience, growth, and innovation signals that it may be entering a new bullish phase.

For investors searching for stability, income, and growth potential in a blue-chip name, Woolworths Group certainly merits renewed attention and consideration as a core portfolio holding at this pivotal market juncture. The company’s unique competitive advantages and strategic momentum suggest that now could be a strategically favourable time to position ahead of further value creation—making WOW a stock to watch closely in the coming months.

How to buy Woolworths Group stock in Australia?

Buying Woolworths Group stock online is simple and secure for Australian investors when using a regulated broker. You can choose between two main methods: spot buying (owning shares outright), or trading contracts for difference (CFDs), which let you speculate on price movements without owning the stock. Both approaches can be accessed in just a few clicks after opening and verifying your account. Down the page, you’ll find a detailed broker comparison to help you select the right platform for your needs.

Cash Buying

Cash buying means you purchase Woolworths Group shares directly on the ASX, becoming their legal owner. You'll typically pay a fixed brokerage commission for each order—most Australian platforms charge between $5 and $15 per trade.

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Important example

For example, with the share price at $32.68 AUD and a $1,000 stake, you could buy about 30 shares (including a typical $5 brokerage fee).

Gain scenario: If Woolworths Group's share price rises by 10%, your 30 shares would be worth $1,100.

Result: That’s a $100 gross gain, or +10% on your initial $1,000 investment.

Trading via CFD

CFD trading allows you to speculate on Woolworths Group’s price movements using leverage, without owning the shares. Instead, you trade “contracts for difference” directly with the broker. Fees include the spread (the difference between buy and sell price) and overnight financing costs if you keep positions open beyond a day.

icon

Important example

For example, investing $1,000 with 5x leverage gives you exposure to $5,000 worth of Woolworths shares.

Gain scenario: If the share price increases by 8%, your position grows by 8% × 5 = 40%.

Result: That’s a $400 gain on your original $1,000 outlay (excluding fees).

Final Advice

Before you start, it’s essential to compare brokerage fees and terms, as costs and conditions can vary significantly between providers—see the comparison table further down the page. Your best choice will depend on your goals: if you want to build long-term wealth and receive dividends, direct cash buying may suit you best; if you’re looking to trade short-term moves with leverage, CFDs might offer greater flexibility. Remember to match your investment approach to your personal objectives and risk tolerance.

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Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions, including ASIC (Australia). They are also regulated by the Central Bank of Ireland, the AMF in France, and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.

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IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.

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With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
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Deposits are free, and withdrawals are set at $5 USD. In the event that you remain inactive for 12 months or more, a $10 USD monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).

Who is eToro for?

eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including ASIC (Australia). It is also regulated by the FCA (UK) and CySEC (Europe). With over 30 million users worldwide, eToro is widely recognised for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5 USD. In the event that you remain inactive for 12 months or more, a $10 USD monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).

Who is eToro for?

eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Our 7 tips for buying Woolworths Group stock

StepSpecific tip for Woolworths Group
Analyze the marketReview Woolworths Group’s dominant position in the Australian food retail sector and its steady growth in eCommerce and own-brand sales.
Choose the right trading platformSelect a reputable Australian broker that offers ASX trading with competitive fees, real-time data, and seamless access to WOW shares.
Define your investment budgetAssess how Woolworths fits in your overall portfolio; allocate a reasonable budget, making the most of franked dividends for Australians.
Choose a strategy (short or long term)Woolworths suits a long-term strategy, given its defensive sector, strong brand, and consistent dividend payments.
Monitor news and financial resultsStay updated on Woolworths’ quarterly reports, new digital initiatives, and regulatory developments like the ACCC supermarket inquiry.
Use risk management toolsSet stop-loss orders around key support levels and consider regular portfolio reviews to manage exposure in changing market conditions.
Sell at the right timeConsider profit-taking if the share price approaches historical resistance or if there are signals of changing market sentiment.
Key steps and specific tips for investing in Woolworths Group shares
Analyze the market
Specific tip for Woolworths Group
Review Woolworths Group’s dominant position in the Australian food retail sector and its steady growth in eCommerce and own-brand sales.
Choose the right trading platform
Specific tip for Woolworths Group
Select a reputable Australian broker that offers ASX trading with competitive fees, real-time data, and seamless access to WOW shares.
Define your investment budget
Specific tip for Woolworths Group
Assess how Woolworths fits in your overall portfolio; allocate a reasonable budget, making the most of franked dividends for Australians.
Choose a strategy (short or long term)
Specific tip for Woolworths Group
Woolworths suits a long-term strategy, given its defensive sector, strong brand, and consistent dividend payments.
Monitor news and financial results
Specific tip for Woolworths Group
Stay updated on Woolworths’ quarterly reports, new digital initiatives, and regulatory developments like the ACCC supermarket inquiry.
Use risk management tools
Specific tip for Woolworths Group
Set stop-loss orders around key support levels and consider regular portfolio reviews to manage exposure in changing market conditions.
Sell at the right time
Specific tip for Woolworths Group
Consider profit-taking if the share price approaches historical resistance or if there are signals of changing market sentiment.
Key steps and specific tips for investing in Woolworths Group shares

The latest news about Woolworths Group

Woolworths Group reported Q3 2025 results surpassing analyst expectations with robust sales growth, especially in eCommerce. On May 1, 2025, Woolworths published its third-quarter results, revealing a 3.2% year-over-year increase in total group sales to $17.31 billion, exceeding consensus estimates of $16.6 billion. Australian Food Sales grew by 3.6%, while eCommerce sales surged 16.3%, now representing 14.1% of supermarket revenues—underscoring Woolworths’ effective digital strategy. This strong performance was attributed to ongoing momentum in own-brand products, enhanced product availability, and a fifth straight quarter of average price reductions in core grocery categories.

The Australian Competition and Consumer Commission (ACCC) approved Woolworths’ acquisition of Beak & Johnston, strengthening its fresh food supply chain. In April 2025, the ACCC gave the green light for Woolworths to acquire leading protein food supplier Beak & Johnston, establishing greater control over upstream supply and product innovation for the group’s supermarket division. This move is expected to support the reliability and quality of Woolworths’ fresh food assortment, a key competitive edge in the highly contested Australian grocery market. The acquisition aligns with Woolworths’ strategic priorities of improving product offerings and supply chain resilience.

Market sentiment has shifted positively, evidenced by strong share price appreciation and higher trading volumes over the past week. During the last week, Woolworths’ shares rose by 3.65%, significantly outperforming the broader market and sector averages, while trading volume reached 143.74% of the three-month daily average with 4.18 million shares traded. Technical indicators, including the MACD buy signal and price action above short- and long-term moving averages, signal increasing investor confidence following the March market low. Analysts cite resilience in core grocery and digital strategies as underpinning factors for this rebound.

Dividend stability remains attractive for local investors, with a fully franked interim dividend recently paid and ongoing commitment to shareholder returns. Woolworths distributed a $0.39 per share dividend on April 23, 2025, fully franked for maximum tax efficiency within Australia’s imputation system. The current dividend yield stands at 2.94%, making the stock particularly appealing to superannuation funds and retail investors focused on steady income. Institutional support remains strong, as illustrated by major holdings from BlackRock, State Street, and Vanguard.

Woolworths continues to lead in digital transformation and omnichannel innovation, elevating the customer experience across Australia. The latest quarter reinforced Woolworths’ commitment to investing in digital capabilities and supply chain improvements. Rapid eCommerce growth—now over 16% annually—and a robust omnichannel offering underscore the company’s ongoing response to evolving consumer habits. Management’s focus on private label expansion, operational simplification, and technology adoption strategically positions the company to capture future growth and maintain sector leadership in the Australian retail market.

FAQ

What is the latest dividend for Woolworths Group stock?

Woolworths Group currently pays a dividend. The latest dividend was $0.39 per share, paid on April 23, 2025, and is fully franked, which may provide Australian investors with additional tax benefits. The company’s dividend payout has shown steady consistency over recent years, reflecting its stable cash generation and leading position in Australia’s food retail sector.

What is the forecast for Woolworths Group stock in 2025, 2026, and 2027?

Based on the current share price of $32.68, the projected end-of-year values are $42.48 for 2025, $49.02 for 2026, and $65.36 for 2027. Woolworths Group continues to benefit from strong eCommerce growth and ongoing digital transformation, contributing to optimism about its future stock performance. The company’s market leadership and focus on innovation provide a positive outlook for sustained value creation.

Should I sell my Woolworths Group shares?

Holding on to Woolworths Group shares could be wise for investors looking at mid- to long-term growth. The company has demonstrated solid performance, strategic resilience, and strong fundamentals, with robust sales growth and leadership in the Australian supermarket sector. Woolworths’ consistent dividend record and expanding digital presence suggest it remains well positioned, so many investors may find continued ownership appropriate given these strengths.

How are Woolworths Group dividends taxed for Australian investors?

Dividends from Woolworths Group are 100% franked, which means shareholders receive franking credits that can offset their Australian income tax liability. This results in a favourable tax situation compared to unfranked dividends, as tax is effectively paid at the company level. There is no additional local withholding tax on franked dividends for Australian residents, making them attractive for income-focused investors.

What is the latest dividend for Woolworths Group stock?

Woolworths Group currently pays a dividend. The latest dividend was $0.39 per share, paid on April 23, 2025, and is fully franked, which may provide Australian investors with additional tax benefits. The company’s dividend payout has shown steady consistency over recent years, reflecting its stable cash generation and leading position in Australia’s food retail sector.

What is the forecast for Woolworths Group stock in 2025, 2026, and 2027?

Based on the current share price of $32.68, the projected end-of-year values are $42.48 for 2025, $49.02 for 2026, and $65.36 for 2027. Woolworths Group continues to benefit from strong eCommerce growth and ongoing digital transformation, contributing to optimism about its future stock performance. The company’s market leadership and focus on innovation provide a positive outlook for sustained value creation.

Should I sell my Woolworths Group shares?

Holding on to Woolworths Group shares could be wise for investors looking at mid- to long-term growth. The company has demonstrated solid performance, strategic resilience, and strong fundamentals, with robust sales growth and leadership in the Australian supermarket sector. Woolworths’ consistent dividend record and expanding digital presence suggest it remains well positioned, so many investors may find continued ownership appropriate given these strengths.

How are Woolworths Group dividends taxed for Australian investors?

Dividends from Woolworths Group are 100% franked, which means shareholders receive franking credits that can offset their Australian income tax liability. This results in a favourable tax situation compared to unfranked dividends, as tax is effectively paid at the company level. There is no additional local withholding tax on franked dividends for Australian residents, making them attractive for income-focused investors.

P. Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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