The 2025 Australian Travel Insurance Barometer: Stats & Global Insights
In 2025, the global travel insurance market is undergoing a robust, digitally-led recovery, with its value reaching an estimated A$ 40.3 billion as travellers demonstrate heightened risk awareness in a complex post-pandemic world. Within this dynamic environment, Australia emerges as a strong and mature market, valued at A$ 1.8 billion and characterized by a high insurance penetration rate of 55% among its outbound population. This growth is propelled by a clear consumer shift towards comprehensive policies, a demand for greater flexibility in coverage, and the seamless integration of insurance into digital booking platforms, reflecting a worldwide trend towards smarter and safer travel.
The travel insurance market in 2025: overview and key numbers in Australia and in the world
How does Australia's travel insurance penetration rate rank in the world?
The travel insurance penetration rate, which measures the percentage of outbound travellers who are insured, is a critical barometer of market maturity and consumer risk perception. In Australia, this metric reveals a profound shift in traveller behaviour following the global pandemic, highlighting a move towards greater financial protection. The rate not only quantifies market reach but also signals significant growth potential for the industry.
As of 2025, the penetration rate in Australia stands at a robust 55%, marking a remarkable recovery from a low of approximately 30% in 2020 and surpassing pre-pandemic levels. This surge is directly attributed to a heightened awareness of travel risks, particularly concerning health and cancellations.
When benchmarked internationally, the rate in Australia sits comfortably between the highly mature market of the United Kingdom (approximately 78%) and the still-developing habits of the United States (around 40%).
This positioning indicates a strong, established insurance culture that still has room to grow. Projections suggest that the penetration rate in Australia will continue its upward trajectory, reaching approximately 60% by 2030, propelled by ongoing digital integration and sustained consumer demand for comprehensive travel protection.
Coverage rate of travel insurance in Australia and worldwide
Post-Pandemic Shift in Australian Travel Insurance
The post-pandemic landscape has fundamentally reshaped travel insurance behaviour in Australia. With outbound travel recovering to 90% of pre-COVID levels by 2024, a significant shift in risk perception has taken hold.
This heightened awareness is the primary driver behind the impressive rebound in insurance penetration rates, which surged from a low of 30% during the travel-stalled year of 2020 to 55% by 2025. This indicates that travel insurance has transitioned from an optional add-on to a perceived necessity for a majority of Australian international travellers.
Travel Insurance Subscription: Premiums and How to Subscribe
The average premium per traveller is a critical metric that encapsulates market pricing, consumer risk perception, and the nature of travel undertaken. In Australia, this figure is shaped by the nation's geography, leading to longer, more expensive international trips. Analysing this premium provides insight into the value Australians place on comprehensive travel protection. The premium is typically quoted in Australian dollars (A$ AUD).
A comparison of average travel insurance premiums per policy across key markets in 2025.
Sources: Canstar, Squaremouth, and national industry reports.
In 2025, the average travel insurance premium in Australia is approximately A$ 145 for a typical two-week trip, positioning it among the higher-cost markets globally.
This premium directly reflects Australian travel patterns: long-haul flights to destinations like the USA and Europe are common, leading to higher trip costs and a greater need for robust medical and cancellation coverage.
While slightly lower in converted value than the premium in the United States (A$ 204), it is substantially higher than in European nations such as the United Kingdom (A$ 48), where travel is often short-haul and less expensive.
The cost underscores a mature market where consumers are willing to pay for high-value policies with extensive coverage ceilings, particularly for overseas medical emergencies, which remains the primary driver for purchasing insurance.
The distribution channel split is a vital indicator of consumer purchasing habits, reflecting the balance between convenience-driven sales and proactive, research-led buying. In Australia, the market demonstrates a clear preference for direct engagement with insurance providers, showcasing a mature and discerning customer base. This dynamic shapes how insurers approach brand building and consumer education.
| Distribution Channel | Market Share in Australia (2025) |
|---|---|
| Direct Subscription (Insurer/Agent/Comparison Site) | ~60% |
| Bundled with Trips/Flights (Embedded) | ~40% |
- Source: Industry reports and market analysis.
The distribution landscape in Australia is uniquely characterized by a consumer base that actively seeks out insurance, with a dominant 60% share of policies purchased directly from insurers, agents, or through popular comparison platforms. This trend is driven by savvy Australian travellers who often undertake long-haul trips and prefer to research comprehensive policies that offer the best value and specific coverages, rather than opting for a generic add-on.
The significant 40% share for bundled insurance, sold via airlines and online travel agents, caters to the segment of the market that prioritizes convenience, particularly for shorter or less complex trips. This dual-channel reality reflects a mature market where insurers must build strong direct-to-consumer brands while also forging strategic partnerships within the travel ecosystem to capture the convenience-focused buyer.
The shift to digital channels is a defining feature of the modern insurance landscape, and in Australia, it has fundamentally reshaped how travel insurance is purchased. The percentage of policies bought online is a critical metric, reflecting consumer preferences for convenience, transparency, and self-service. This figure not only highlights the dominant sales channel but also dictates where insurers must focus their engagement and innovation efforts.
- Share of policies purchased online (2025): ~70%
- Forecast for 2030: >85%
*Source: Industry data and market analysis.*
With approximately 70% of all travel insurance policies in Australia being purchased online, the digital channel is unequivocally the primary marketplace. This high adoption rate is driven by a tech-savvy population accustomed to using comparison platforms like Canstar and Finder to research and secure the best deals.
The trend encompasses both direct-to-consumer sales, which make up the majority of the market, and bundled policies offered through online travel agents and airlines.
For insurers, this means a sophisticated and user-friendly online presence is not just an advantage but a baseline requirement for market access.
The projected increase to over 85% by 2030 signals that investment in digital user experience, seamless API integrations for partners, and online-first product design will be critical for capturing future growth in the Australia market.
Travel Insurance Claims in Australia: Frequency, Types and Credit Card Share
An analysis of claim data reveals the core risks Australian travellers face and highlights the value proposition of comprehensive insurance. The figures for Australia demonstrate a clear distinction between the frequency of minor incidents and the severe financial impact of major medical events, which shapes both consumer demand and insurer strategy.
| Claim Type | Frequency (% per policy) | Average Claim Amount (in Australia) |
|---|---|---|
| Trip Cancellation | ~2.5% | A$ 1,200 |
| Medical Expenses | ~0.8% | A$ 2,800 |
| Baggage Loss/Damage | ~1.2% | A$ 400 |
| Repatriation | ~0.1% | A$ 8,000 |
The data for the Australian market paints a classic risk profile: the most frequent claims are not the most expensive.
Trip cancellation is the most common reason for a claim in Australia, yet its average cost is significantly lower than that of medical incidents.
In stark contrast, medical expenses and, particularly, repatriation are far rarer but carry a substantially higher financial impact, with repatriation costs averaging A$ 8,000.
This dynamic underscores why robust medical coverage is the central pillar of travel insurance for Australians, especially when travelling to popular long-haul destinations like the USA and Europe where healthcare costs are high.
For insurers, this means balancing premiums to cover frequent, low-cost events while building reserves for the low-probability but high-severity risks that define the product's essential value.
The Preferred Travel Insurance Types, Destinations, and Profiles in Australia
The purchasing habits of Australian travellers reveal a market driven by practicality and a keen awareness of risk. This section delves into the dominant policy formats, the specific destinations that drive insurance uptake, and the key consumer profiles shaping the industry in Australia.
Types of travel insurance coverage purchased in Australia
Australian travellers exhibit a clear preference for comprehensive, multi-risk policies that provide a robust safety net against a wide range of potential travel mishaps. The focus is overwhelmingly on high-level medical cover, reflecting an awareness of the significant financial risks associated with seeking healthcare abroad.
| Coverage Type | Details |
|---|---|
| Medical | Ceilings typically range from A$ 5 million to A$ 10 million, with deductibles of A$ 100–A$ 250. |
| Cancellation | Maximum reimbursement amounts are generally set between A$ 5,000 and A$ 10,000 per trip. |
| Baggage | Limits are commonly between A$ 2,000 and A$ 5,000, with standard exclusions for unattended items, electronics, and cash. |
| Other Key Benefits | Policies frequently include public liability, 24/7 assistance, cover for travel delays, and increasingly, access to teleconsultation services. |
The coverage preferences in Australia paint a picture of a mature and risk-aware market.
The exceptionally high limits for medical expenses are a direct response to the popularity of long-haul destinations like the USA, where healthcare costs can be exorbitant.
Cancellation and baggage limits are well-aligned with the average cost of holidays, providing adequate protection for most travellers without unnecessary over-insurance.
Standard exclusions, particularly for baggage, highlight the importance for consumers to understand the specific terms of their policy.
The growing inclusion of benefits like teleconsultation and 24/7 assistance reflects a shift towards providing practical, real-time support, enhancing the value proposition beyond simple financial reimbursement.
What are the preferred travel insurance types in Australia?
The choice of insurance format among travellers in Australia reflects a mature market where decisions are tailored to travel frequency and perceived value. While single-trip policies remain the default for many, the significant share of credit card and annual policies highlights distinct consumer segments with different needs.
| Policy Type | Market Share in Australia (2025) |
|---|---|
| Single-Trip Policy | ~50% |
| Credit Card Insurance | ~28% |
| Annual Multi-Trip Policy | ~22% |
- *Source: Industry reports, analysis of insurer and aggregator data (2025).*
The dominance of single-trip policies, accounting for half the market in Australia, underscores a consumer base that prioritises comprehensive, tailored coverage for specific, often significant, international holidays.
This preference suggests that for many Australians, international travel is an occasional event that warrants a dedicated insurance purchase.
Meanwhile, the substantial 28% share held by credit card insurance reveals the powerful influence of the banking sector's bundled offerings, appealing to consumers with convenience and perceived cost savings.
However, its secondary position also indicates a growing awareness of its potential limitations in coverage compared to standalone products.
Finally, the 22% share for annual policies carves out a vital niche for frequent flyers, including business travellers and committed holidaymakers, who recognise the superior value and convenience of a year-long plan.
This segmentation requires insurers to maintain a multi-channel strategy that addresses the flexibility sought by the mass market, the value proposition for frequent travellers, and the need for clear communication around the terms of embedded products.
What are the profile types most covered by travel insurance in Australia?
The travel insurance market in Australia is significantly shaped by distinct demographic groups whose travel habits and risk perceptions drive demand for specific types of cover. Understanding these key traveler profiles is crucial to grasping the underlying dynamics of product design and marketing in the industry.
| Traveler Profile | Share of Covered Travelers in Australia (2025) |
|---|---|
| Families with children | 25% |
| Seniors (65+) | 18% |
| Others | 57% |
The data reveals that families with children constitute the largest insured segment in Australia, at 25%.
This is driven by a heightened need to protect the substantial financial outlay of family holidays and ensure comprehensive medical cover for all family members, particularly children.
Seniors represent the second-largest group at 18%, a demographic known for its high risk awareness and greater likelihood of having pre-existing medical conditions, making comprehensive cover a non-negotiable aspect of their travel planning.
These two groups are the bedrock of the consumer market, influencing insurers to offer tailored family packages and specialised policies with robust medical benefits for older travelers.
Their purchasing power and specific needs will continue to steer product innovation and competition among leading providers.
What are the most subscribed types of travel insurance cover in Australia?
The choice of travel destination is a primary driver for insurance uptake among travellers from Australia. The data reveals that the decision to purchase a policy is heavily influenced by the perceived risks associated with long-haul travel, particularly the potential for high medical expenses in foreign healthcare systems.
The most frequently insured destinations for travellers departing from Australia in 2025 are:
- USA: Accounts for approximately 22% of policies.
- Europe (Schengen Area): Represents around 18% of policies.
- Southeast Asia: Comprises about 15% of policies.
Source: Insurer and market data analysis, 2025.
The dominance of the USA as the most insured destination for travellers from Australia is a direct reflection of its exceptionally high healthcare costs (often reaching tens or even hundreds of thousands of Australian dollars, i.e. A$ 10,000 to A$ 100,000+), making travel insurance an essential purchase.
Europe's high ranking is driven by its popularity as a long-haul destination, where the complexities of distance and the mandatory insurance requirement for Schengen visas encourage high uptake.
Meanwhile, the significant share for Southeast Asia highlights that even for destinations perceived as more affordable, Australian travellers are increasingly aware of potential medical risks and the value of comprehensive cover. For example, medical emergencies can easily cost several thousands of Australian dollars, such as A$ 2,000 to A$ 8,000+.
This pattern confirms that for the Australian market, the key motivators for purchasing insurance are the financial risks associated with medical emergencies and the logistical challenges of travelling far from home.
What is the average travel insurance claim amount in Australia?
Examining the average claim amounts provides crucial insight into the real-world value of travel insurance for Australian travellers. The data underscores the financial buffer that policies provide against both common mishaps and rare, high-cost emergencies, shaping how insurers design products and consumers perceive risk.
| Claim Type | Average Amount in Australia (2025) |
|---|---|
| Repatriation | A$ 8,000 |
| Medical Expenses | A$ 2,800 |
| Trip Cancellation | A$ 1,200 |
| Baggage Loss/Damage | A$ 400 |
Source: Industry reports and insurer data, 2025.
The financial breakdown of claims in Australia clearly distinguishes between high-impact, low-frequency events and more common, lower-cost incidents.
At A$ 8,000, the average cost of repatriation represents the most severe financial threat, validating its status as a cornerstone of comprehensive travel insurance.
Although less frequent than other claims, its potential cost reinforces the necessity of having a robust safety net.
Medical expenses, averaging A$ 2,800, highlight the significant financial risk of illness or injury abroad, a key driver for insurance purchases.
In contrast, while more frequent, claims for trip cancellation (A$ 1,200) and baggage (A$ 400) are far less financially crippling, positioning them as valuable but secondary benefits compared to the critical protection offered against major medical emergencies.
The Travel Insurance Structure: Offerings, Pricing, and Market Fragmentation
The supply-side of the travel insurance market in Australia is a mature and highly structured ecosystem. It is defined by a handful of dominant players, a growing insurtech scene focused on innovation, and deep integration with the broader travel industry. Understanding this landscape is crucial to grasping the competitive dynamics, product offerings, and future trends that shape the choices available to Australian travellers.
The Australia travel insurance market is dominated by five major players, a mix of specialised brands and global insurance giants, who collectively shape the industry's offerings.
| Rank | Insurer | Market Share | Notable Features |
|---|---|---|---|
| 1 | Cover-More (Zurich) | ~28% | Multi-risk focus, strong digital presence, key airline partnerships |
| 2 | Allianz Partners | ~22% | Extensive global reach, offers premium and comprehensive plans |
| 3 | NIB Travel | ~14% | Targets youth and families with flexible product options |
| 4 | Southern Cross | ~10% | Specialises in medical expertise with a strong focus on Australia/NZ travel |
| 5 | QBE | ~8% | Strong in the business travel sector and annual multi-trip plans |
Source: Industry reports and insurer data, 2025
The top of the market in Australia is a blend of focused expertise and global scale. Cover-More's leadership is built on a strong digital platform and strategic partnerships, particularly within the airline industry. Allianz leverages its global brand to offer premium, reliable products. Meanwhile, players like NIB and Southern Cross target specific demographics and risk profiles, such as families and trans-Tasman travellers, demonstrating that specialisation is a viable strategy even in a concentrated market.
Understanding the market's structure is essential to evaluating its competitiveness. In Australia, the market is highly concentrated, with the top players holding a commanding share.
- Market Structure: Highly concentrated.
- Top 5 Market Share: The top five insurers control over 80% of the market.
This high level of concentration indicates a mature market with significant barriers to entry. Competition is less about aggressive price wars and more focused on brand reputation, distribution partnerships, and product features. The dominance of established players means that new entrants, particularly those without a significant technological or niche advantage, face a challenging path to gaining market share.
The product offerings in Australia are designed to meet a variety of needs, from basic protection to comprehensive international coverage, though consumers overwhelmingly favour all-inclusive policies.
- Multi-risk policies: This is the standard and most popular product type in Australia. These policies bundle coverage for medical emergencies (with high limits of A$ 5,000,000–A$ 10,000,000), trip cancellation, and baggage loss into a single package.
- Premium international plans: Aimed at travellers on high-value trips or those seeking extra peace of mind, these plans offer higher coverage limits, lower deductibles, and options like "cancel for any reason" (CFAR).
- Basic medical packs: While available, these are less common in the Australian market as travellers tend to prefer the security of comprehensive multi-risk coverage, especially when travelling to destinations with high healthcare costs like the USA.
The strong preference for comprehensive, multi-risk policies reflects the risk awareness of Australian travellers. Insurers market these products by emphasising the importance of high medical coverage limits, which is a key decision-making factor for consumers. Pricing is typically determined by the traveller's age, destination, and the duration of the trip, aligning the premium with the specific risk profile.
Insurtechs are a vital source of innovation in the Australia market, primarily acting as technology partners and enablers for traditional insurers and travel companies rather than direct competitors.
- Notable Insurtechs: Cover Genius, TravelCard, Insured By Us.
- Priority to Innovation:
- Embedded Insurance: Cover Genius excels in seamlessly integrating insurance into the booking processes of major online travel agencies and airlines.
- Instant Claims: TravelCard differentiates itself by offering real-time claims processing and payment.
- AI-Powered Pricing: These players use advanced data analytics to offer more accurate and dynamic pricing models.
The role of insurtechs in Australia is to power the industry's technological evolution from behind the scenes. They primarily operate through white-label partnerships, providing the API-driven infrastructure that allows travel companies to offer branded insurance products. Their focus on creating a frictionless customer experience—from purchase to claim—is pushing the entire market towards greater efficiency and customer-centricity.
Pricing models in Australia are gradually moving from traditional, static approaches to more sophisticated, data-driven methods.
- Flat-rate pricing: While still used for some standard, low-risk trips, this one-size-fits-all model is becoming less common.
- Dynamic pricing: This is the clear trend, with premiums calculated based on a range of real-time variables including the traveller's age, destination risk profile, trip duration, and even the time of booking. The AI-driven models used by insurtechs are accelerating this shift.
The move towards dynamic pricing allows insurers in Australia to more accurately match the cost of a policy to the actual risk involved. For consumers, this can mean more competitive pricing, especially for lower-risk travel. This trend is driven by the availability of richer data and the advanced analytical capabilities provided by insurtech partners, making pricing both more precise and more personalized.
The integration of insurance into the travel booking process is a cornerstone of the distribution strategy in Australia.
- Degree of Integration: Around 40% of all travel insurance policies are sold as an integrated part of a travel booking process with Online Travel Agencies (OTAs), airlines, and tour operators.
- Partnership Model: These integrations are typically managed through white-label partnerships, where the insurer's product is branded as the travel company's own offering.
This B2B2C (Business-to-Business-to-Consumer) model is a highly effective distribution channel, capturing customers at the exact moment they are finalising their travel plans. For insurers, securing these partnerships with major travel brands is a critical competitive advantage, providing access to a large and engaged customer base. For consumers, it offers a convenient, "one-stop-shop" experience.
A vibrant ecosystem of comparison tools and APIs empowers both consumers and distribution partners in Australia, fostering transparency and competition.
- Main Comparison Platforms: Canstar, Compare the Market, and Finder are the most prominent consumer-facing platforms, allowing users to compare policies on price, features, and coverage levels.
- Role of APIs: Application Programming Interfaces (APIs) are the technological backbone that enables these comparison sites and other partners to access and display product information from multiple insurers in real-time.
Comparison platforms are a major force in the direct-to-consumer market, which accounts for approximately 60% of sales. They have significantly increased market transparency, compelling insurers to compete not just on brand but also on the tangible value of their offerings. The widespread use of APIs is making it easier than ever to distribute and compare insurance products, contributing to a more informed and empowered consumer base in Australia.
Methodology and Sources
Methodology of the 2025 Global Travel Insurance Barometer
The 2025 Global Travel Insurance Barometer is the result of a comprehensive, multi-faceted research process designed to provide a reliable, transparent, and comparable analysis of the travel insurance landscape across key global markets. This methodology outlines the scope, data collection and processing techniques, and validation measures employed to ensure the credibility and accuracy of the findings presented.
1. Geographic Scope This study encompasses 35 countries, selected to provide a representative view of the global travel insurance market. The selection criteria included market size, regional significance, varying levels of market maturity, and the availability of reliable data. The countries included are: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Czech Republic, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Philippines, Portugal, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, the United Kingdom, and the United States.
2. Timeframe The primary reference year for all key indicators in this barometer is 2025. To provide context and identify trends, historical data from 2015 to 2025 has been included where available. Furthermore, forward-looking forecasts extending to 2030 are provided to offer insights into future market dynamics. It should be noted that for certain indicators, the most recent publicly available data may date from 2023 or 2024. In such cases, these figures were used as a baseline for statistical projections and modelling to generate accurate 2025 estimates.
3. Sources Used This barometer is built upon a multi-source data collection strategy, prioritising official, public, and cross-validated information to ensure the highest degree of reliability. Estimations are used only when direct data is unavailable and are explicitly labelled as such. The primary categories of sources include:
- National and International Statistical Agencies: Macroeconomic and travel data from organizations such as the OECD, the World Bank, the UN World Tourism Organization (UNWTO), and the World Health Organization (WHO).
- Industry Associations and Insurance Regulators: Market-specific data, reports, and statistics from national and regional insurance bodies. Key sources include the Australian Prudential Regulation Authority (APRA), France Assureurs, Ifop, the Association of British Insurers (ABI), Gesamtverband der Deutschen Versicherungswirtschaft (GDV), Associazione Nazionale fra le Imprese Assicuratici (ANIA), UNESPA, the Swiss Insurance Association, the U.S. Travel Insurance Association (UStiA), Insurance Europe, the National Association of Insurance Commissioners (NAIC), Superintendência de Seguros Privados (Susep), the Canadian Life and Health Insurance Association (CLHIA), Insurance Ireland, Insurance Sweden, the Insurance Council of New Zealand, the Hong Kong Insurance Authority, the Insurance Regulatory and Development Authority of India (IRDAI), the Mexican Association of Insurance Institutions (AMIS), Autorité de Contrôle des Assurances et de la Prévoyance Sociale (ACAPS), Associação Portuguesa de Seguradores (APS), the Monetary Authority of Singapore (MAS), the Insurance Association of Vietnam, the South African Insurance Association (SAIA), and other national federations.
- Market Research and Consulting Reports: In-depth analyses from specialized firms such as IBISWorld, Finaccord, Mordor Intelligence, and Grand View Research.
- Public Financial Disclosures: Annual reports, investor presentations, and regulatory filings from publicly listed insurers and reinsurers.
- Digital Platforms and Insurtech Studies: Data and insights from major Online Travel Agencies (OTAs), comparison platforms like Squaremouth, and specialized insurtechs such as Cover Genius.
- Consumer Surveys and Reputable Media: Findings from consumer behavior studies and reports from major financial and industry-specific press outlets.
4. Data Modeling & Estimations To ensure consistency and comparability across all 35 markets, a standardised data processing approach was implemented. Where direct data for a specific indicator was unavailable, particularly for metrics like market share or claim frequencies in certain countries, estimations were derived using established modelling techniques. For instance, when direct figures were missing for Australia, regional averages or extrapolations based on its market size and known insurance penetration rates were used to create a reliable estimate. Claims data were often averaged across multiple years to mitigate the impact of annual volatility. All financial figures, such as premiums and gross written premium (GWP), were converted to Australian dollars (A$) using the International Monetary Fund's reference exchange rates for 2025. Projections to 2030 were calculated based on Compound Annual Growth Rate (CAGR) assumptions derived from historical growth, current market dynamics, and analyst consensus.
5. Scope of Indicators The barometer is structured to provide a holistic view of each market by analyzing both supply-side and demand-side indicators. The supply-side analysis covers the competitive landscape, key insurers, product offerings, market structure, and technological innovations. The demand-side analysis focuses on consumer behavior, penetration rates, claim patterns, and the adoption of digital channels. Each section was designed to enable direct cross-country comparison while carefully preserving the unique local specificities of each market, including its legal environment, typical product formats, and cultural habits. This dual approach ensures that the barometer serves as both a global benchmark and a practical guide to the nuances of individual national markets.
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