HelloSafe Launches into the Travel Insurance Market
Melbourne, February 12, 2025 - HelloSafe, a leading platform for insurance comparison, today announces the launch of its travel insurance offer worldwide, with several tools designed to simplify and optimise consumer choices.
The global travel insurance market is booming
The global travel insurance market has experienced strong growth since the pandemic. In 2023, it was estimated at $19.1 billion and is projected to reach $40.6 billion by 2030, with a compound annual growth rate (CAGR) of 11.2% between 2024 and 2030.
Each year, millions of travellers purchase travel insurance policies to cover unexpected events such as medical care, flight cancellations, or lost luggage. In 2022, nearly 60% of international travellers had purchased travel insurance, compared to just 35% before the pandemic.
Although the industry was heavily impacted by the health crisis, with a 55% drop in contract volume in 2020, it is now showing a dynamic recovery. This growth is driven by increased awareness of travel-related risks, an increase in departures abroad (+22% in 2023 compared to 2022), and evolving regulations, with some countries making travel insurance mandatory to enter their territory (e.g., Thailand, United Arab Emirates).
B2C Digital Platforms Driving Growth in Travel Insurance
The market for B2C digital platforms dedicated to travel insurance is experiencing rapid expansion, driven by the growth of online commerce and the digitisation of financial services. In 2023, over 70% of travel insurance policies were purchased via online platforms, compared to 45% in 2019. This trend is expected to continue with a compound annual growth rate (CAGR) of 12.8% by 2030.
The rise of comparison websites and online insurers is driven by an increased demand for fast and personalised solutions. The volume of digital subscriptions jumped by 38% between 2021 and 2023, while mobile platforms now account for more than 50% of sales.
Expansion driven by several key factors
The travel insurance market is experiencing sustained growth, driven by several factors. Firstly, the increase in the number of international trips, which jumped by 22% in 2025 compared to 2025-1, is driving increased demand for suitable protections. In addition, travellers are now more aware of the risks associated with travel, particularly in terms of health, flight cancellations or lost luggage, which encourages them to take out specific cover.
From a regulatory point of view, more and more countries are now requiring travel insurance as a condition of entry into their territory. This is notably the case for Thailand, the United Arab Emirates, and Cuba, which require proof of insurance covering medical expenses in case of an emergency.
Trends that vary by region
The growth of the travel insurance market isn't uniform globally. In Europe and North America, subscriptions are already well-established, particularly for premium insurance offering extensive coverage and advanced assistance services. These more mature markets are evolving towards increasingly flexible and customisable solutions.
Conversely, the Asia-Pacific region is experiencing more rapid expansion, driven by the increase in intra-regional tourism and the emergence of a middle class eager to travel more. The digitisation of the sector is particularly pronounced there, with a growing adoption of online comparison tools and mobile insurance solutions.
The markets of Latin America and Africa, although less developed, offer strong growth potential. Increased accessibility to digital services, coupled with a growing demand for affordable protection, should accelerate the penetration of travel insurance in these regions.
HelloSafe: A global leader in insurance comparison
Already established in more than 15 countries around the world, HelloSafe stands out for its advanced comparison technology, which helps users find the insurance that meets their needs in a completely anonymous way. Building on its international success, the platform continues its commitment by going further and offering a range of tools with new services for travellers.
HelloSafe's new travel insurance tools in Australia
As part of this launch, HelloSafe now offers a suite of three innovative services designed to simplify travel insurance processes:
A unique travel insurance comparison tool
This travel insurance comparison tool allows users to select insurance tailored to their destination in just a few clicks by analysing dozens of partners. They have also developed a tool to compare the best cancellation insurance policies. Customers can purchase the contract directly on the platform and are supported by a team of professionals. HelloSafe's travel insurance comparison tools are already deployed in 12 countries and will soon be available in more than 30 countries.
A Bank Card Insurance Verification App
HelloSafe also offers a tool to verify the insurance included in bank cards, allowing cardholders to quickly know if they are covered in the event of a claim. Whether it's hospitalisation abroad, flight cancellation, or loss of luggage, this tool guides users in understanding and using the insurance offered by their bank card. It is already deployed in France, the United States, Canada, and Belgium, and is expected to be deployed in about twenty new countries by the end of 2026.
| Country | Launch Date | Comparison Tool |
|---|---|---|
| 🇫🇷 France | March 2024 | https://hellosafe.fr/assurance-voyage/assurance-carte |
| 🇨🇦 Canada | June 2024 | https://hellosafe.ca/assurance-voyage/assurance-carte |
| 🇺🇸 United States | June 2024 | https://hellosafe.com/travel-insurance/credit-card-insurance |
| 🇧🇪 Belgium | October 2024 | https://hellosafe.be/assurance-voyage/assurance-carte |
AI-Powered Digitalisation
With increasingly demanding and connected consumers, digitalisation is redefining the travel insurance market worldwide. HelloSafe allows you to compare and purchase insurance in just a few clicks, transforming what was once a complex process into a smooth and intuitive experience. The integration of technologies such as interactive chatbots, capable of instantly answering user questions, or needs analysis algorithms, which recommend personalised offers, are revolutionising the sector. HelloSafe stands out in particular thanks to its artificial intelligence-based comparison technology, which guarantees total transparency and optimised search, even for the most demanding travellers.
HelloSafe is a leading platform for comparing financial products (insurance, loans, investments) in over 10 countries worldwide. With proprietary, unique, and powerful technology, HelloSafe provides users around the world with hundreds of free, anonymous, and instant comparison tools and calculators, as well as expert and updated content. Our platform enables everyone to make the best decisions for their money and find the right offer at the right price.
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