Should You Buy Bitcoin in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the evolution of Bitcoin cryptocurrency for over three years. Each month, hundreds of thousands of users across Australia trust us to decipher market trends and identify the most promising investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased Bitcoin nor received compensation from entities associated with its ecosystem.

Bitcoin in brief

How much does 1 Bitcoin cost?

The price of Bitcoin is up this week. As of today, Bitcoin is trading at around AUD 160,280.34, showing a 1.43% gain over the past 24 hours and a 1.16% increase for the week.

Bitcoin remains the largest cryptocurrency by market cap, holding the No.1 rank, with 19.88 million BTC currently in circulation and a market dominance of 65.91%. With continued volatility and strong institutional interest, Bitcoin’s performance remains a focal point for investors exploring the digital asset landscape.

Our complete review of the Bitcoin cryptocurrency

Have we reached the inflection point for Bitcoin as a strategic digital asset? By analysing the latest Bitcoin trends over the last three years, our proprietary algorithms have integrated on-chain indicators, technical signals, market data and competitive landscape analysis. So, why might Bitcoin once again emerge as a strategic entry point for institutional and retail investors in the digital asset space in 2025?

3. Performance recap & market context

Recent Price Evolution

Over the last 12 months, Bitcoin has delivered a robust performance, appreciating by 51.41% year-on-year and touching a new all-time high of $112,000 in May 2025. Following this peak, the price has consolidated in the $104,000–$106,000 range, with strong resilience above the key psychological threshold of $100,000. The 24h trading volume consistently exceeds $45 billion, reflecting continuous high market liquidity and institutional activity.

Bitcoin’s resilience is underscored by its capacity to absorb profit-taking and macro-driven corrections. Even after $1 billion in liquidations amid geopolitical volatility earlier this quarter, the market quickly attracted renewed buy interest. The sharp recovery underscores robust market structure and depth.

Positive Recent Events

• Record inflows into spot Bitcoin ETFs have been observed, with $3.6 billion in May 2025 alone and over $55 billion projected by year-end.
• Major announcements from asset managers (MicroStrategy raising $1B to accumulate further BTC; Trump Media submitting a $2.3B Bitcoin ETF filing) reinforce the asset’s appeal as a corporate store of value.
• Regulatory tailwinds: SEC’s Crypto Task Force led by Hester Peirce and the green-lighting of retail-accessible ETFs (such as Jacobi) bolster investor confidence from both institutions and individuals.

Macro & Sector Backdrop

Global economic uncertainty, persistent inflation, and institutional portfolio diversification remain strong macro tailwinds for Bitcoin. The narrative of Bitcoin as an “alternative store of value” continues to grow, supported by high-profile treasury allocations (e.g., MicroStrategy, various Bitcoin ETFs now holding ~1.1 million BTC).

At the sector level, Bitcoin’s 65.9% market dominance reflects its increasing role as “digital gold” during global risk-off episodes. The steady evolution of regulatory frameworks—now more favourable in the US, Europe and APAC—reduces the likelihood of existential shocks and unlocks new demand channels, especially through mainstream ETF vehicles.

4. Technical Analysis

Core Crypto Indicators

• RSI: Steadily oscillating near 60, Bitcoin maintains bullish potential while avoiding overbought territory (RSI 30–70 neutral zone).
• MACD: Technicals generate positive momentum, as the fast line remains well above the signal line—supported by persistent buying pressure.
• Moving Averages: The 50-day and 200-day moving averages (MAs) both trend upwards, with the 50-day acting as immediate dynamic support.

Key Price Levels

• Primary support: $100,000–$103,500, repeatedly tested and respected throughout recent pullbacks.
• Resistance: $107,000–$109,000, currently acting as a ceiling; a breakout above could trigger rapid upward acceleration.
• Current consolidation: $104,000–$106,000, a zone attracting significant spot and derivatives volume.

Momentum & Structure

The ongoing technical consolidation hints at potential for a renewed leg higher. The broad trend of higher lows, moving average alignment, and robust volume profile indicate that dips are increasingly seen as buying opportunities by sophisticated investors. High open interest in derivatives markets further supports the thesis of sustained upward momentum, particularly as ETF flows persist.

5. Fundamental Analysis

Expanding Adoption & Strategic Partnerships

• Institutional Adoption: Widely adopted by corporations (with MicroStrategy and many public treasuries) and now sovereign-grade portfolios.
• ETF Flows: Prolific demand for spot and futures ETFs ($55B inflows YTD; projected to exceed $70B), introducing Bitcoin to a new segment of passive, long-term capital.
• Ecosystem Growth: Lightning Network’s continued scaling improves usability, while Taproot integration secures privacy and smart contract capability. Bitcoin NFTs (“Ordinals”) add an emerging sector of engagement.

Relative Valuation Metrics

• Market Capitalisation: $2.09T, securing broad leadership among digital assets.
• Network Security: Record hash rate (~989 EH/s) and mining difficulty highlight unmatched security and decentralisation.
• Circulation & Scarcity: 19.88M BTC circulating, with a hard cap of 21M coins, reinforces the supply-constrained nature of the asset in contrast to inflationary fiat systems.
• Liquidity Profile: Persistent $45.51B+ daily trading volume underpins deep on-exchange liquidity and flexibility for large block transactions.

Structural Advantages

• Decentralised trust: No central party risk; mathematically enforced issuance schedule and protocol adjustability.
• Transparency & Auditability: Fully open ledger, facilitating investor due diligence and risk assessment.
• Network Effects: Most widely recognised and globally accessible blockchain. The ETF format now offers regulated exposure to a historically tech-savvy but increasingly diversified investor base.

Dominance & Positioning

Sits atop the digital asset sector with a market cap exceeding $2T and a dominance level near 66%. It remains both an on-chain and off-chain reference point for the broader ecosystem, especially during periods of macro uncertainty.

Catalysts & Positive Outlook

• Protocol developments: Forthcoming upgrades (including further Lightning Network and Ordinals advances).
• Regulatory progress: Task forces and regulatory clarity that incentivise large pools of capital to allocate to Bitcoin.
• Corporate & Sovereign Buy-in: Firms and potentially nations continue to integrate Bitcoin into strategic reserve frameworks, further reducing available liquid supply.

6. Trading Volume & Liquidity

• Sustained liquidity: Twenty-four-hour trading volumes top $45B, with significant participation from both retail and institutional accounts.
• Market confidence: High volumes during upswings and resilience after rapid corrections illustrate renewed conviction.
• Dominance among top-cap assets: Bitcoin’s order book depth and volume consistently dwarf those of other cryptoassets, enabling efficient capital deployment.

7. Investment Strategies According to Time Horizon

Short-Term (Weeks to Months)

• Momentum play: Momentum traders may eye technical consolidations near strong support ($100,000–$103,500) as efficient entry points.
• Catalyst watch: Immediate price-sensitive triggers include potential ETF approval updates, protocol upgrade news, or macro data surprises.
• Risk monitoring: Periodic geopolitical or regulatory headlines may introduce volatility, but are generally met with prompt recoveries, offering tactical entry points.

Medium-Term (6–24 Months)

• Breakout positioning: Accumulating in anticipation of a break above $110,000–$112,000 all-time highs positions investors for a new price discovery phase.
• ETF inflows: Continued mainstreaming of Bitcoin ETFs points to sustained upward pressure from fresh capital.
• Halving tailwind: The 2024–2025 halving, now digested by the market, is set to further highlight Bitcoin’s hard supply cap as demand continues to expand.

Long-Term (Multi-year)

• Store of value thesis: As sovereign entities and institutions articulate Bitcoin positions, the supply-constrained narrative will likely intensify.
• Regulation-driven allocation: Clearer guardrails and ETF products facilitate inclusion in diversified portfolios, especially for previously sidelined capital.
• Structural tailwinds: Continuous protocol innovation, rising network effects, and broadening utility across DeFi, NFTs, and digital payment rails.

8. Bitcoin Price Predictions

9. Is this the right time to buy Bitcoin?

Across all major valuation, technical, and macro indicators, Bitcoin appears to represent an excellent opportunity for investors seeking exposure to the digital asset class. The asset’s fundamentals justify renewed interest: institutional and sovereign adoption is accelerating, the regulatory climate is the clearest it has ever been, and ETF flows continue to drive unprecedented liquidity and price discovery. Its network security and mining dynamics are unmatched, supporting both value retention and future scalability.

With its high daily volumes, deep liquidity, and dominant role in both the digital and traditional financial markets, Bitcoin could well be entering a new bullish phase; historical analysis, broad-based adoption and continuous technical upgrades all strengthen this thesis.

Investors attentive to both short-term tactical entries and long-term secular growth drivers should seriously consider Bitcoin’s evolving profile as a bedrock of digital portfolios. The next upward cycle may be catalysed by forthcoming protocol enhancements, regulatory clarity, and the continued mainstreaming of crypto ETFs—factors that increasingly justify a renewed and strategic approach to Bitcoin exposure.

Bitcoin remains a highly volatile asset offering dynamic investment opportunities, but requiring rigorous risk management. The recent price acceleration demonstrates Bitcoin’s ability to generate fast, powerful moves; however, macroeconomic evolution and key technical levels (notably support at $100,000 and resistance at $109,000) should continue to guide decision-making. The next major protocol upgrade, expected in Q2 2025, could emerge as a pivotal catalyst for Bitcoin’s future trajectory.

How to buy Bitcoin?

Buying Bitcoin online is straightforward and secure when you use a regulated platform in Australia. There are two main ways to gain exposure: buying Bitcoin directly (spot purchase, where you own the asset), or trading Bitcoin via CFDs (Contracts for Difference, where you speculate on price changes without owning the cryptocurrency). Each method has its pros and cons related to ownership, fees, and risk. It’s important to understand how these approaches work before you invest. For a detailed comparison of trusted Australian platforms and their fees, please see the comparison further down the page.

Spot Purchase (Real Bitcoin Ownership)

A spot purchase means you buy genuine Bitcoin and have it delivered to your own wallet—you fully own the coins bought, and can store, transfer, or sell them later. Spot platforms typically charge a fixed transaction fee, often in AUD (e.g., $5–$10 AUD per trade).

Example

Example: Suppose the price of Bitcoin is $104,890.96 AUD per BTC. With $1,000 AUD, you can buy approximately 0.00953 BTC (after accounting for $5 AUD in transaction fees).

Gain scenario

✔️ Gain scenario: If Bitcoin’s price rises by 10% to $115,380 AUD, your holding is now worth $1,100 AUD. Result: a gross gain of $100 AUD, or +10% return on your investment.

Trading Bitcoin via CFD

Trading Bitcoin through CFDs allows you to speculate on the price movement of Bitcoin without owning the underlying asset. With CFDs, you can use leverage (borrowed funds) to increase your market exposure, but this also increases your risk. Fees include a spread (difference between buy/sell price) and overnight financing costs if the position is held more than one day.

Example

Example: You open a CFD position on Bitcoin with $1,000 AUD and use 5x leverage. Your market exposure is now $5,000 AUD.

Gain scenario

✔️ Gain scenario: If Bitcoin’s value rises by 8%, your position gains 8% × 5 = 40%. Result: a $400 AUD gain on your $1,000 AUD capital (excluding fees).

Final Advice

Before investing, always compare fees, trading features, and risk management tools on different platforms. Your choice should fit your investment goals and experience level. To help you choose, a full platform comparison is available further down this page.

Our 7 tips for buying Bitcoin

The latest Bitcoin news

Bitcoin maintains a strong upward trajectory, consolidating above $104,000 with technical signals remaining positive. Over the past week, Bitcoin’s price has shown resilience and renewed momentum, gaining 1.16% and trading steadily in the $104,000–$106,000 range. Key technical indicators, including a rising 50-day and 200-day moving average and a neutral RSI around 60, point to continued bullish sentiment. The primary support zone holding at $100,000–$103,500 has limited downside volatility, while strong buy-side activity, with 80% of orders on the buy side, further underpins the market’s constructive tone.

Australian regulatory and investment environment continues to favour Bitcoin access via local ETF and licensed exchanges. Australia remains at the forefront of regulatory frameworks supporting crypto assets, with ASIC and AUSTRAC sustaining oversight and facilitating clear guidance for investment products tied to Bitcoin. The ongoing expansion of locally listed Bitcoin ETFs, such as those on the ASX and Cboe Australia, has improved institutional and retail investor access throughout 2025. These moves align Australia with broader global trends, where exchange-traded Bitcoin products now cumulatively attract record monthly inflows, reflecting growing local and international demand.

Global institutional flows into Bitcoin ETFs hit records, positively impacting liquidity and price stability for Australian investors. In May alone, global spot Bitcoin ETF products saw $3.6 billion in inflows, driving new all-time highs in collective ETF holdings and deepening market liquidity accessible to Australian clients. With industry leaders projecting more than $55 billion in new ETF-driven allocations by year-end, the Australian market benefits through cross-listed products and enhanced price discovery, offering robust avenues for diversified portfolio strategies.

Bitcoin’s underlying blockchain fundamentals remain robust, with all-time high hash rates strengthening network security. The core Bitcoin network reached a record hash rate of 988.8 EH/s, signalling continuous growth in mining investment and network resilience. Enhanced security standards directly address institutional and regulatory concerns about network robustness and risk, a consideration for Australian super funds and financiers considering larger direct or indirect allocations to Bitcoin as a digital reserve asset.

Ongoing adoption of Bitcoin as a corporate and national reserve asset, supported by positive institutional sentiment, favours medium-term optimism in Australia. Major corporations—including MicroStrategy—and now a growing number of global enterprises and nation-states, are expanding their direct Bitcoin reserves. This trend is mirrored in Australia, where increasing numbers of financial advisors report active crypto allocations for clients. The resulting network effect and validation from blue-chip and sovereign actors reinforce the asset’s emerging role as a legitimate store of value and hedge, offering constructive signals for domestic investors and policy makers.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.