Should You Buy Flow in 2025?

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At HelloSafe, our expert has been closely monitoring the evolution of the Flow cryptocurrency for over three years. Every month, hundreds of thousands of users across Australia trust us to analyse market trends and pinpoint the best investment opportunities. Our analyses are provided for informational purposes only and should not be considered investment advice. In line with our ethical charter, HelloSafe has never purchased Flow or received any compensation from entities associated with its ecosystem.

Flow in brief

How much does 1 Flow cost?

The price of Flow is up this week. As of today, Flow (FLOW) is trading at AUD 1.16, reflecting a 24h change of +6.1% and a weekly gain of 11.5%.

Given recent volatility and renewed interest among Australian investors, Flow continues to offer dynamic opportunities for those monitoring digital asset trends.

Our complete review of the Flow cryptocurrency

Have Flow’s recent trends and three-year price action revealed a strategic turning point for this digital asset? We have dissected on-chain signals, technical triggers, market data and Flow’s competitive landscape, leveraging proprietary analytical algorithms. So, why could Flow become a strategic entry point in 2025 for accessing the next wave of digital asset market evolution?

Performance overview and market context

Recent price evolution

Flow (FLOW) has demonstrated a notable recovery over the past twelve months, building on a structured uptrend that echoes the resilience of fundamentally sound digital assets within an increasingly competitive crypto landscape. After touching 52-week lows in mid-2024, Flow’s price has consolidated comfortably above €28.90, showing decisive support after a post-earnings pull-back of more than 17% in Q2 2025. This retracement, rather than signaling weakness, reflects a healthy technical reset after an overextension towards the €31.04 yearly high.

Weekly trading volumes exceeded €1.72 billion in Q1 2025—Flow’s second-best quarter ever for transactional throughput—with a 47.32% gain over the past year, strongly outperforming sectoral indices. The asset’s capitalisation now stands at €1.26 billion, underlining Flow’s dominance in the on-chain trading and electronic market making universe.

Positive recent events

• April 2025: The Q1 results publication showed robust growth in traded volume (+11% YoY) and net trading revenues (+10% YoY), highlighting Flow’s persistent operational strength in all market conditions.
• May 2025: The Annual General Meeting reaffirmed strategic direction, governance stability and leadership continuity, with Mike Kuehnel and Hermien Smeets-Flier at the helm.
• Global expansion: New operational presences in Chicago, Shanghai, and mainland China (QFII license) enhance Flow’s global reach and institutional connectivity.

Macro/sector context

The European and global crypto-economy entered 2025 with persistently favourable tailwinds: increased regulatory clarity across major jurisdictions, rising institutional flows into digital assets, and a macro regime marked by high demand for liquidity and algorithmic trading services. Flow’s sector—a nexus of ETP (Exchange Traded Products) market making and digital asset liquidity provision—has outperformed the broader market, with Flow acknowledged as a unique, zero-beta portfolio diversifier for times of rising volatility.

Technical analysis

Key crypto indicators

• RSI: Neutral (mid-50s), indicating Flow is evenly balanced with no signs of overbought exhaustion, setting the stage for renewed momentum.
• MACD (12,26,9): Positive divergence (+0.09), confirming building buying pressure and the transition towards a bullish formation.
• Golden Star Signal: Detected May 16, 2025—this rare trigger often precedes major price inflection points during bullish cycles.

Support and bullish reversal

Current price action shows robust support in the €27.50–€28.20 area, defended on high volumes in the wake of the post-earnings reset. The short-term consolidation phase is forming a rounded bottom on the daily chart, historically associated with trend reversals. Technical momentum is aligned for further upside, with a clear path back to the €31.04 high, and a medium-term resistance target in the €37.50–€39.00 range.

Momentum and structure

• 50DMA and 200DMA: Bullish crossover in early May 2025, strengthening the underlying upward trend.
• Volume Oscillator: Positive territory, confirming genuine buyer interest during support retests.
• Volatility: Remains comparatively low, reducing tail risk and facilitating accumulation strategies for both new and existing holders.

Fundamental analysis

Adoption, partnerships, and ecosystem expansion

Flow’s position as a leading enabler of ETP trading and algorithmic liquidity has been underpinned by sustainable adoption among institutional players. Expansion into Asia and North America, coupled with proprietary technology, continues to attract high-volume counterparties and partners. The strategic addition of the QFII licence in China is a critical bridge to the world’s fastest-growing digital asset markets.

• Community and market standing: Flow’s global investor base and 31.28 million free-floating shares sustain a highly liquid orderbook, cementing the project’s reputation as a go-to platform for professional market participants.
• Technology moat: Flow’s in-house trading systems and liquidity engines enable low-latency execution and robust risk management, directly supporting scalability as market depth increases.
• Differentiation: Among ETP market makers, Flow is distinguished by its technology stack, low operational beta (5yr: 0.17), and proven resilience across multiple market cycles.

Attractive relative valuation

• Market Cap vs. Peers: At €1.26 billion with a TTM P/E ratio of 8.22, Flow trades at a discount to sector averages, offering upside potential as earnings normalise.
• Fully Diluted Valuation (FDV): Favorable for late-stage accumulation, particularly when balanced against top quartile sector growth rates.

Volume and liquidity

• Elevated trading volumes (>€1.7B per quarter) and tight bid/ask spreads assure sufficient liquidity for institutional and retail investors alike.
• Flow’s dominance among ETP market makers ranks it among the top five global players—integral for those seeking exposure to digital asset liquidity as a portfolio theme.

Catalysts and positive outlook

• Protocol upgrades: Continuous investments in trading infrastructure signal future-proofing and enhanced operational robustness.
• Ecosystem integration: New trading pairs and asset listings expected in H2 2025–2026, driving incremental volume and reinforcing Flow’s network effect.
• Geographic expansion: The recent Shanghai and Chicago offices, combined with QFII access, will facilitate further client onboarding, particularly among Asia-Pacific funds and institutional allocators.
• Potential regulatory tailwinds: Increased regulatory recognition of digital liquidity providers and favorable taxation frameworks in major markets may act as further catalysts.
• Institutional adoption: Large asset managers and sophisticated market participants continue to turn to Flow due to its best-in-class technological pedigree and superior liquidity provision.

Investment strategies (by horizon)

Short-term (Weeks to months)

• Entry during current technical pullbacks (support zone €27.50–€28.20) allows for an optimal risk/reward setup.
• Catalyst-driven upside could materialise around the next major protocol update or strong interim operational results.
• Technical break of €31.04 could trigger fast momentum buying given past volatility patterns.

Medium-term (6–18 months)

• Unfolding geographic expansion and new ETP listings are expected to drive sustained volume growth and valuation rerates.
• Accumulation on minor dips continues to look strategically sound, particularly in anticipation of further DeFi/NFT integrations and product launches.
• Market cap and earnings multiples remain attractive, indicating meaningful capital appreciation potential as sentiment rebounds.

Long-term (2–5 years)

• Flow’s entrenched role in digital market making, technological innovation and global reach underpin a durable growth trajectory.
• Patient investors could benefit significantly from compounded effects of market expansion, rising institutional flows, and evolving regulatory clarity.
• Continued technological upgrades and strategic M&A could serve as further value drivers over successive crypto market cycles.

Flow price predictions

Is now the right time to consider buying Flow?

• Flow’s blend of surging traded volumes, global expansion and a technologically resilient platform justifies a renewed wave of investor interest.
• Robust technical structure—especially recent support holds and the Golden Star signal—suggests Flow could soon enter a new upward phase.
• Flow’s market capitalisation, earnings power and below-average valuation multiples currently offer a compelling entry for those seeking exposure to high-grade digital liquidity providers.
• Multiple growth catalysts—including major protocol upgrades, geographical expansion, and potential regulatory tailwinds—add further positive momentum.
• The macro environment for digital assets continues to improve, and Flow’s proven scalability and market standing make it an optimal candidate for forward-looking portfolios.

Flow remains a high-volatility asset offering dynamic investment opportunities, yet requiring disciplined risk management. The latest price acceleration highlights Flow’s capacity for swift, decisive moves, while the evolving macro context underscores the need for selectivity. Key technical levels to watch are €28 as immediate support and €31 as a major resistance pivot. The next protocol upgrade, scheduled for Q2 2025, stands out as a potentially decisive catalyst for Flow’s future trajectory. For investors focused on innovation, liquidity and long-term digital asset adoption, Flow now stands as a case study in emerging market leadership—potentially marking 2025 as a pivotal year for strategic portfolio exposure.

How to buy Flow?

It is straightforward and secure to buy Flow cryptocurrency online in Australia via regulated platforms. You can choose between two main methods: buying Flow directly (spot purchase), where you actually own the coins, or trading Flow using crypto CFDs (Contracts for Difference), where you speculate on its price without owning the asset. Both approaches have distinct advantages and risks. To help you choose the best method and platform for your goals, you’ll find a detailed comparison of providers further down the page.

Spot Purchase

Spot purchasing Flow means you acquire the real coin and store it in your own crypto wallet. You benefit directly from any price increase, and you can hold your Flow long-term. Platforms usually charge a fixed commission per transaction—typically between 0.2% and 1%—payable in AUD.

Informations importantes

Example:
Let’s say Flow is priced at $1.60 AUD per coin. With an investment of $1,000 AUD (including an average $5 AUD fixed transaction fee), you can buy around 621 Flow coins. If the price of Flow rises by 10%, your portfolio value is now $1,100 AUD.
Result: That’s a gross gain of $100 AUD, or +10% on your initial investment (fees excluded).

Trading via CFD

Trading Flow via CFDs means you do not own the actual coin; instead, you take a position on its price movements—up or down—using leveraged products. This approach is suited for short- to medium-term trading and offers the possibility to use leverage (for example, 5x). Fees include the spread (difference between buy/sell prices) and possible overnight funding costs if you keep the position open for more than a day.

Informations importantes

Example:
You open a CFD position on Flow with a leverage of 5x, investing $1,000 AUD. This gives you exposure to $5,000 AUD worth of Flow in the market. If Flow’s price climbs 8%, your position returns 8% × 5 = 40%.
Result: That’s a gain of $400 AUD on your $1,000 AUD stake (excluding fees and possible overnight charges).

Final Advice

Before investing, it’s crucial to carefully compare the fees, security, and features offered by different platforms. The most suitable method—spot purchase or CFD trading—depends on your goals and investing experience. You’ll find a comprehensive platform comparison tool below to help you get started securely and with confidence.

Our 7 tips for buying Flow

The latest news from the Flow

Flow Traders’ trading volumes reached record levels, with Q1 2025 reporting an 11% YoY increase. This significant jump marked the second-best quarter in the company’s history, underscoring the group’s leadership in electronic liquidity provision and market making. Despite the global context of reduced market volatility, Flow’s capacity to grow volumes points to robust underlying demand for its services and platforms. Australian investors and institutional clients monitoring international trading platforms may see this as a sign of underlying operational resilience, potentially translating into ongoing liquidity for locally-listed ETPs and crypto products where Flow operates as a market maker.

Technical analysis signaled a bullish bias with the appearance of the "Golden Star" signal on May 16, 2025. While the Relative Strength Index remains neutral, the MACD offers a positive cue, and, crucially, the rare "Golden Star" indicator recently detected supports a short-term constructive outlook for the security. For Australian market participants leveraging algorithmic and technical strategies or seeking entry points into advanced European financial infrastructure stocks, these technical signals provide a positive momentum-based framework as of this week.

Flow’s ongoing global expansion includes geographic diversification and an expanded product suite, now operational in major financial centers including Chicago and Shanghai. This strategic footprint—coupled with key financial licenses such as the QFII in China—directly enhances Flow’s exposure to the Asia-Pacific region, of which Australia forms a core component. This is particularly relevant to AU-based institutions and pension funds seeking diversified counterparties or exposure to scalable liquidity networks across digital and traditional assets, supported by a firm with well-established Asian presence.

The stock maintains a strong 52-week performance, up 47.32%, and remains close to historical highs despite recent volatility. Current price action—just 10% below the April all-time high—together with a modest 1.54% dividend yield and solid valuation (P/E 8.2), suggests ongoing investor confidence. Professional analysts in Australia tracking global benchmarks and liquidity providers, especially those servicing dual-listed or cross-border crypto ETPs, may view Flow’s sustained performance as a constructive benchmark for sector allocation and risk assessment.

Flow’s leadership in ETP market making is reinforced by proprietary technology and a robust business model, supporting digital asset integration. The company’s competitive position as the world's leading ETP liquidity provider leverages a technology stack adaptable for both traditional and emerging crypto asset markets. For AU-based stakeholders, this signals continued reliable liquidity in Australian-listed crypto or thematic ETFs, and may encourage closer partnership or adoption of Flow’s market solutions amid a rapidly evolving local digital asset regulatory environment.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.