Should You Buy Pepe in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the price trends of Pepe cryptocurrency for over three years. Each month, hundreds of thousands of users across Australia trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased Pepe nor received any compensation from entities associated with its ecosystem.

Pepe in brief

How much does 1 Pepe cost?

The price of Pepe is up this week. As of today, Pepe trades at approximately AUD $0.000017, showing a positive 24-hour move of around +4% but a slight 2% overall drop for the week.

With a robust market cap near AUD $7.30 billion and an average daily trading volume over the last 3 months estimated at AUD $870 million, Pepe ranks among the top 35 cryptocurrencies.

The circulating supply stands at 420.69 trillion tokens, representing about 0.42% of the total crypto market.

Pepe remains highly volatile, offering both risks and opportunities in Australia’s fast-evolving crypto landscape.

Our full review of the Pepe cryptocurrency

Is PEPE about to write a new chapter in the story of meme coins? Having rigorously analysed the latest trends of PEPE and its evolution over the last three years, we combined proprietary algorithms drawing on on-chain metrics, technical signals, market data and competitive environment. So, why might PEPE again represent a strategic entry point into the Ethereum meme token ecosystem in 2025?

Recent Performance and Market Context

Recent Price Evolution

Over the past six months, PEPE has defied the typical volatility of meme tokens to post a compelling +62% price appreciation, despite a longer-term retreat of -44% year-on-year. The token has recently stabilised at $0.000011 USD, with intraday price gains of +3.8% to +4.1%, indicating remarkable resilience in a consolidating market phase. This equilibrium, coupled with weekly softening (-2%), points to a maturing price environment where speculative flows appear increasingly complemented by strategic accumulation.

Positive Recent Events

• In 2024, PEPE realised a parabolic +1800% growth rally, propelling it into the top 35 cryptocurrencies by market capitalisation.
• Bullish "falling wedge" patterns have emerged on the charts, typically harbingers of trend reversals.
• Sustained, high-volume trading — with $567M to $598M USD per 24 hours — underscores robust market participation and liquidity, an increasingly rare asset among meme tokens.
• PEPE maintains its 'fair launch' credentials, fostering community trust and decentralised ownership.

Macro/Sector Environment

The extended bullish momentum across the broader crypto sector, especially within the Ethereum and meme token ecosystems, provides clear tailwinds. Renewed institutional interest in Ethereum-based assets (including meme tokens) and resilient DeFi/NFT activity continue to foster a favourable macro backdrop. Regulatory clarity in jurisdictions such as Australia also unlocks progressive avenues for meme tokens as digital assets, opening up further upside potential.

Technical Analysis

Core Crypto Indicators

• Moving Averages: Over 71% of mid-term moving average signals are bullish, with key support held above $0.0000122 and historical support levels around $0.0000213.
• RSI: With the Relative Strength Index currently neutral, PEPE exhibits no overbought signals, suggesting the current base is robust and less susceptible to sharp corrections.
• MACD: Technical analysis identifies bullish crossover signals, pointing to a shift in price momentum favourable for mid-term appreciation.
• Market Structure: The presence of “falling wedge” structures on daily candles supports anticipation of a breakout, a pattern historically coinciding with sustained multi-week rallies.

Momentum and Support Levels

PEPE’s technical landscape is defined by well-respected support at $0.0000122 and an immediate resistance ceiling awaiting breakout confirmation. The build-up of price action between these bands signals potential for a new uptrend, notably if market sentiment and broader crypto performance stay positive. Elevated trading volumes suggest that any technical breakout will be underpinned by real liquidity, mitigating isolated flash rallies typical of more illiquid meme coins.

Fundamental Analysis

Adoption and Ecosystem

• Adoption: PEPE’s status as a meme token has not hindered significant user growth, evident in its surge to the top 35 by market capitalisation. The token’s appeal is amplified by decentralisation (no central tax or ownership), aligning with shifting investor preferences towards transparent and community-driven projects.
• Strategic Partnerships: Embedded within the robust Ethereum ecosystem, PEPE benefits from cross-platform compatibility in both DeFi and NFT verticals.
• Community and Differentiation: The meme-based brand has fuelled a vibrant, highly active global community, fostering both creative utility (memetic culture) and resilient support in choppy markets.

Valuation Metrics

• Market Cap: Fluctuating between $4.80B and $4.86B, PEPE’s capitalisation situates it above the vast majority of Ethereum-based meme tokens, drawing institutional and whale attention.
• Fully Diluted Valuation: With all 420.69 trillion tokens already in circulation, the risk of dilution is near non-existent, setting PEPE apart from tokens subject to inflationary contractions.
• Liquidity: Exceptionally high daily trading volumes and a deep order book make for an investable asset where even large buy or sell orders are unlikely to translate into excessive slippage.

Volume, Liquidity, and Positioning

• PEPE’s 24-hour trading volume consistently ranks in the upper quartile of meme tokens, reinforcing confidence in market demand and the ability to enter or exit substantial positions swiftly.
• Within the meme coin league, PEPE consistently holds its dominance — a key feature for investors seeking exposure to this niche without the pitfalls of lower-tier tokens.

Positive Catalysts and Forward-Looking Factors

• Protocol Upgrades: Anticipated technical roadmap milestones — particularly those addressing integration or utility expansion — could materialise as powerful price drivers.
• DeFi/NFT Traction: As Ethereum’s social and cultural footprints broaden, PEPE could further benefit from spill-over network effects and expanding use cases.
• Regulatory/Institutional Tailwinds: Growing regulatory clarity (notably in AU and select global markets) has begun to favour digital asset adoption, which may see institutions nudge into major meme coins as vehicles for community engagement or brand positioning.
• Market Sentiment: The recent broad-based meme coin rally has re-invigorated retail enthusiasm — and, critically, retail flows remain a dominant force in meme coin action.

Investment Strategies by Time Horizon

Short-Term (Weeks to 3 Months)

• Momentum Entry: Current technical set-up (with clear support and a neutral RSI) permits tactical entry or position building on minor retracements to $0.000011–$0.0000122.
• Pre-Catalyst Positioning: Positioning ahead of any announced protocol upgrades, exchange listings or collaborations may allow to capture outsized moves typically witnessed post-news.

Medium-Term (6–18 Months)

• Accumulation: LP increasing evidence of support, combined with robust trading volumes and bullish moving averages, underscore the case for a core position.
• Structural Tailwinds: Exposure is further justified by the persistent strength of Ethereum meme culture, ongoing DeFi/NFT integration, and the sector’s growing market share.

Long-Term (1–5 Years)

• Hodl Play: For those seeking long-term asymmetric exposure, PEPE could serve as a satellite holding — especially given the token’s fixed supply and meaningful brand equity in the meme token ecosystem.
• Strategic Scaling: Ideal positioning occurs on significant technical pullbacks, during broader crypto market recalibrations, or before confirmed protocol/utility expansions.

Is Now the Right Time to Consider Buying PEPE?

• Key Strengths:
• PEPE benefits from robust market participation, demonstrated by sustained liquidity and trading volumes near $600M daily.
• Technically, bullish chart signals are reinforced by strong support levels, neutral-to-positive RSI/MACD, and an incentivised, decentralised holder base.
• Fundamentally, PEPE stands out for its fair launch, inflation-resistant model, and deep integration with Ethereum’s dynamic DeFi/NFT environment.
• Its presence in the global top 35 asset ranking and embeddedness in memesphere culture point to both staying power and community “reflexivity” during up-cycles.
• Upside Scenario:
• Sentiment- and liquidity-fuelled rallies, catalysed by ecosystem, platform or regulatory advances, could propel PEPE into fresh all-time highs.
• The absence of token inflation, consolidation near technical support, and institutional curiosity about top-tier meme coins collectively indicate an environment where renewed upward momentum is credible.
• PEPE’s history of parabolic moves, together with consistent engagement metrics, suggests it could well transition into a new, sustained bullish phase if sector conditions remain constructive.
• Conviction Call: For investors attuned to the meme coin ecosystem, the fundamental and technical backdrop currently justifies renewed interest in PEPE. While volatility and meme dynamics remain inherent, the alignment of robust liquidity, strong on-chain signals and promising medium-term catalysts means PEPE appears to represent an excellent opportunity for dynamic, risk-managed exposure. Crypto-versed portfolios with a taste for tactical upside would do well to keep PEPE firmly on the radar as the next cycle unfolds.

How to buy Pepe?

It is simple and secure to buy the cryptocurrency Pepe online using a regulated platform, even for beginners in Australia. You can purchase Pepe either by directly owning the coin (spot buying) or by trading its price movements through crypto CFDs (contracts for difference). Spot buying means you hold the actual Pepe tokens in your crypto wallet, while CFD trading lets you speculate on price changes without holding the coin. Each method has its advantages, depending on your investment profile. For a detailed comparison of the best platforms for Australians, see the comparison table further down this page.

Spot Buying (Direct Purchase)

Spot buying Pepe means you become the actual owner of the PEPE tokens, stored securely in your crypto wallet, either on the platform or offline. This is the most common method for long-term investors. Most exchanges charge a fixed fee per transaction (for example, around 0.1%-0.3% or a flat AUD amount) plus a small network fee.

Example

With a $1,000 AUD investment and a Pepe token price of $0.000011 USD (about $0.000017 AUD), you can purchase approximately 58,824,000 PEPE coins. Transaction fees are typically around $5 AUD on major platforms.

Profit scenario

If the price of Pepe increases by 10%, your portfolio is now worth $1,100 AUD.
Result: +$100 AUD gross gain, a +10% return on your initial investment.

Trading via Crypto CFD

Trading Pepe via CFD means you do not own the actual token; instead, you take a position on its price movement. CFDs (contracts for difference) are available on a range of regulated brokers. Typical costs include the spread (the difference between buy and sell price) and overnight financing fees if your position is open for multiple days.

Example

You open a CFD position on Pepe with a $1,000 AUD margin and use 5x leverage, giving you $5,000 AUD exposure in the crypto market.

Profit scenario

If Pepe rises by 8%, your position gains 8% × 5 = 40%.
Result: +$400 AUD gain on your original $1,000 AUD (excluding fees).

Final Advice

Always compare fees, platform security, and the terms of each provider before buying Pepe, as costs and ease of use can vary. Your choice between spot buying and CFD trading should depend on your investment goals, risk appetite, and experience level. For in-depth platform comparisons suited to the Australian market, consult the dedicated table further down this page.

Our 7 tips for buying Pepe

The latest news about Pepe

Positive technical momentum for PEPE, signaled by a majority of bullish indicators over 7 days. Across key technical metrics, notably 71.43% of moving average signals are bullish and the daily trend remains positive, with the formation of a “falling wedge” pattern supporting the prospect of an upward breakout. This momentum is noteworthy for Australian traders and institutions who increasingly engage in technical analysis-driven crypto trading on leading exchanges accessible from Australia.

PEPE sees robust liquidity and trading activity, with 24h volumes exceeding USD 567 million amidst a global meme coin resurgence. The past week has shown sustained market interest reflected in high liquidity and active turnover on major international exchanges such as Binance and Coinbase—platforms widely used by Australian crypto investors. This elevated activity provides local traders with ample entry and exit opportunities, supporting confident capital allocation while reducing concerns about slippage in large transactions.

PEPE achieves top 35 global capitalisation and records an 1800% surge since January 2024, attracting Australian market attention. With a market cap close to USD 4.8 billion and a year-to-date growth rate that outpaces much of the meme token segment, PEPE is rapidly becoming a focus for both speculative investors and those tracking momentum in the Australian market. Its inclusion among the world’s most capitalised tokens makes it a salient asset for portfolio managers and retail traders seeking high-beta exposure with potential for short-term gains.

No reported regulatory or tax impediments related to PEPE for Australian investors in the last week, maintaining its accessibility. PEPE’s status as an ERC-20 token on Ethereum and its listing on compliant international platforms means it remains available to Australian residents as a digital asset, classified locally as a cryptocurrency subject to standard capital gains tax treatment. Current regulations present no unique barriers, which is encouraging for sustained local adoption and trading flow.

PEPE upholds a fair, decentralised structure with no central ownership, appealing to Australia’s transparency-minded crypto community. Australian regulatory and investor sentiment typically favours tokens without management centralisation or opaque tokenomics. PEPE’s fair launch, absence of presale, no transaction taxes, and a fixed supply model reinforce the transparency and neutrality valued by Australia’s maturing blockchain ecosystem, providing additional reassurance to institutional and retail participants alike.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.