Should You Buy BNB in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been closely monitoring the performance of the BNB cryptocurrency for over three years. Each month, hundreds of thousands of users across Australia rely on us to analyse market trends and identify top investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical guidelines, HelloSafe has never purchased BNB or received any compensation from entities associated with its ecosystem.

BNB in brief

How much does 1 BNB cost?

The price of BNB is rising this week. Currently, BNB is trading at approximately AUD 795.40, with a positive 24-hour change of +2.1% and a weekly gain of +6.4%. Its market capitalisation stands at around AUD 121.2 billion, ranking BNB as the 4th largest cryptocurrency by market value. The average trading volume over the past three months is AUD 2.8 billion, with about 153.9 million BNB tokens in circulation, representing a 3.8% market dominance. The Australian crypto market continues to reflect BNB's steady volatility and promising investment potential.

Our full review of the BNB cryptocurrency

Have the latest BNB dynamics revealed an inflection point for smart investors? Over the past three years, we have rigorously analysed BNB's trajectory by leveraging an advanced blend of on-chain metrics, technical indicators, market data, and competitive benchmarking through our proprietary algorithms. So, why might BNB emerge in 2025 as a strategic gateway to the evolving Web3 ecosystem?

2024 Performance and Market Context

Recent Price Evolution

• BNB's price has demonstrated remarkable resilience in 2024, currently trading around 580 AUD, following a +68% rebound from its October 2023 lows.
• Three-year trend: From Q1 2021's surge above 800 AUD, BNB corrected to the 300–400 AUD range through 2022 before staging an impressive recovery, outperforming several Layer 1 peers.
• Volatility: BNB has exhibited a lower volatility profile compared to other high-cap cryptos, a factor frequently cited as a strength by large-scale investors seeking calculated exposure.

Positive Developments

• BNB Chain’s transaction count exceeded 1.2 billion annualised, outpacing competitors and underlining strong utility beyond speculative flows.
• Regulatory clarity in Australia and key Asia-Pacific markets continues to favour large-cap, utility-centric tokens like BNB.
• High-profile partnership announcements in 2023–24 (notably with institutional custodians and DeFi infrastructure players) have reinforced BNB’s appeal as a “blue chip” blockchain asset.

Favourable Macro Environment

• Rising institutional interest: Progressive frameworks from AUSTRAC and ASIC, along with improved banking integration, continue to enhance investor access and confidence.
• Crypto adoption in the APAC region—especially for DeFi and alternative finance—is fuelling robust demand for ecosystem tokens with tangible use cases.

Technical Analysis

Key Crypto Indicators

• Relative Strength Index (RSI): Oscillating between 54 and 62 (daily/weekly), indicating no immediate overbought pressure and room for further upside.
• MACD: Recently confirmed a bullish cross above the signal line on both daily and 4H charts, marking renewed upward momentum.
• Moving Averages: The 50-day and 200-day moving averages have produced a "golden cross" pattern—historically a robust bullish indicator for high-volume assets.

Support Levels and Bullish Signals

• Strong support: 520 AUD (major demand zone, previous resistance flipped).
• Resistance: 610 AUD (intermediate), then the psychological 700 AUD level.
• Momentum: Breakouts from descending triangle patterns suggest a higher probability of trend continuation toward multi-month highs.

Short-to-Mid-Term Structure

• Price action has consistently set higher lows since late 2023, a hallmark of renewed market conviction.
• On-chain activity—notably increased whale accumulation and diminished exchange outflows—further confirms the positive technical outlook.

Fundamental Analysis

Accelerating Adoption and Strategic Partnerships

• Network activity: BNB Chain ranks in the top three globally for active wallet addresses and DApp user counts, underscoring a sticky, expanding user base.
• Partnerships: Strategic integrations with fiat on/off ramps, custody platforms, and zero-knowledge technology projects have been widely publicised, driving ecosystem expansion.
• Use case growth: From DeFi protocols to Web3 gaming and NFT marketplaces, BNB’s role as both gas token and utility coin continues to intensify.

Compelling Valuation Metrics

• Market Cap: As of June 2024, BNB stands at ~88 billion AUD, maintaining a consistent Top 5 ranking.
• Fully Diluted Valuation (FDV): At ~93 billion AUD, the discount to future value appears modest, especially relative to the chain’s adoption curve.
• TVL: BNB Chain maintains one of the five largest TVLs across public blockchains, with continued growth in locked assets and protocol inflows.

Structural Strengths

• Technological edge: BNB Chain’s modular upgrades (incl. opBNB and zkBNB) combine high throughput with low transaction fees—critical for mass user adoption.
• Active community: With millions of active social followers and robust DAO participation, the BNB ecosystem possesses network effects rarely matched by peers.
• Differentiation: BNB’s dual-layer structure—serving as gas for both BNB Beacon Chain and BNB Smart Chain—sets it apart from most Layer 1 and Layer 2 competitors.

Exchange Volume and Liquidity

• Consistently high spot and derivative trading volumes place BNB among the top three most liquid digital assets, providing confidence in realisable entry/exit.
• Dominance: BNB’s average daily trading volume exceeds 1.2 billion AUD, ensuring deep order books and minimal slippage—an essential attribute for both retail and institutional participants.

Positive Catalysts and Forward-Looking Drivers

Upgrades and Integrations

• Upcoming protocol enhancements: The mid-2025 implementation of EVM-compatibility upgrades and Layer 2 scaling solutions could unlock new DeFi and enterprise adoption waves.
• DeFi growth: BNB’s thriving yield-farming, perpetual DEX, and stablecoin activity drive sticky TVL and fortify the token’s structural demand.

Institutional and Regulatory Tailwinds

• Favourable local regulation: Australia’s crypto reforms—now nearing finalisation—are poised to bring further legitimacy and open new channels for institutional flows.
• New use cases: Integration with major payment rails and on-chain identity solutions are expected to expand BNB’s role in day-to-day commerce and fintech infrastructure.

Thematic Momentum

• Sustained Web3 expansion: BNB remains central to the APAC Web3 narrative, with recent ecosystem funds (200 million AUD+) committed to developer incentives and cross-chain projects.
• NFT and GameFi: Explosive growth in NFT trading and play-to-earn gaming on BNB Chain underpins incremental demand.

Investment Strategies by Time Horizon

Short-Term (Weeks to 3 Months)

• Entry points on technical dips: Price retracements toward the 520–540 AUD support range could represent lower-risk entry windows for tactical positioning.
• Catalyst events: Monitoring upcoming protocol announcements, governance proposals, or high-volume DEX launches could uncover actionable volatility.

Medium-Term (3–12 Months)

• Building ahead of upgrades: Accumulation strategies before anticipated protocol enhancements (Layer 2 scaling, EVM upgrades) may benefit from renewed attention and capital inflows.
• Ecosystem expansion: Intermediate holdings could capture multi-sector growth from DeFi, NFT, and enterprise adoption.

Long-Term (1–5 Years)

• Compound network effects: Steady accumulation or holding is justified by the thesis that BNB will remain integral to the expanding Binance/BNB Chain ecosystem.
• Exposure to the Web3 economy: Over a multi-year timeframe, BNB’s positioning at the crossroads of exchange, DeFi, and Layer 1 innovation provides a unique asymmetric return profile.

BNB Price Predictions 2025–2029

Is Now the Right Moment to Consider BNB?

Summary of Strengths

• Superior resilience: BNB has weathered market downturns with less drawdown than comparable assets, demonstrating mature market support.
• Robust fundamentals: High utility, accelerating adoption, and a continuously innovating ecosystem set BNB apart in a crowded landscape.
• Liquidity and access: As one of the most liquid and widely integrated tokens, BNB stands out for both tactical traders and long-term allocators.
• Clear catalysts: The forthcoming protocol upgrades, increasing institutional interest, and ongoing regulatory clarity in APAC combine to form a foundation for renewed upside.

Optimistic Outlook and Investment Thesis

All key indicators—technical, fundamental, and structural—suggest that BNB could be set for a new bullish phase. With potent drivers including ecosystem growth, major protocol upgrades, and a favourable regulatory backdrop, BNB’s risk/reward profile seems highly attractive for a range of investor archetypes. The projected price trajectory underscores BNB’s status as a token at the heart of Web3 infrastructure—an asset that continues to justify renewed interest and attention for both new and seasoned market participants.

In summary, BNB’s convergence of adoption, innovation, and liquidity seems to represent an excellent opportunity for those seeking exposure to the next cycle of decentralised finance and blockchain utility. The evolving landscape in Australia and the APAC region only amplifies the case for a closer look at BNB as a core crypto allocation heading into 2025 and beyond.

How to buy BNB?

It's now quick and secure to buy Binance Coin (BNB) online using a regulated platform in Australia. Two main approaches are available to you: spot buying — where you directly own your coins and store them in your wallet — and trading BNB via CFDs (contracts for difference), which lets you speculate on price movements without actually holding the coins. Each method has its own risks and rewards. Explore our detailed platform comparison further down the page to find solutions best suited to your profile.

Spot Buying

Spot buying of BNB means you are purchasing the actual cryptocurrency and owning it in your wallet (either on the platform or via an external wallet for added security). Common fees involve a fixed commission per transaction, usually in AUD.

Example

Suppose BNB is trading at 600 AUD per coin. With an investment of 1,000 AUD, you could buy about 1.66 BNB, factoring in around 5 AUD in transaction fees.

• Profit scenario: If BNB’s price rises by 10%, your portfolio value increases to 1,100 AUD.
• Result: +100 AUD gross profit, or a 10% gain on your initial investment.

Trading via CFD

With CFD trading on BNB, you don’t own the underlying asset. Instead, you speculate on the price evolution by opening a position through a broker. Fees usually include a spread (difference between buy and sell prices) and overnight financing charges if you hold your position for more than one day.

Example

You place 1,000 AUD as margin on a BNB CFD with 5x leverage — you now control a position worth 5,000 AUD on the crypto market.

• Profit scenario: If BNB goes up by 8%, your leveraged position returns 8% × 5 = 40%.
• Result: +400 AUD gain on your 1,000 AUD initial outlay (excluding fees).

Final Advice

Before investing, be sure to compare platform fees, trading conditions, and security features carefully. Each solution has its strengths: spot buying offers real coin ownership, while CFDs allow for leveraged strategies — but also involve greater risks. Ultimately, your choice depends on your investing goals and your level of experience. For further guidance, consult the comparison tool further down the page to make an informed decision.

Our 7 tips for buying BNB

The latest news from the BNB

Binance announced new AUD trading pairs for BNB, enhancing access for Australian traders and investors. On June 24, 2024, Binance officially listed additional BNB/AUD pairs on its global and regional platforms, signifying reinforced support for the Australian market amid persistent retail and institutional demand. This move is expected to further solidify BNB’s liquidity onshore, enable easier local-to-crypto transitions, and strengthen Binance’s competitive position as the preferred exchange for BNB holders in Australia. Initial transactional volumes showed a swift uptake and positive reception from both retail and professional users, boosting BNB’s profile as a prime digital asset within the local crypto trading community.

Australian regulatory developments signal a cautiously constructive approach towards crypto exchanges, providing greater clarity for BNB operations. On June 21, Australia’s Treasury released a comprehensive consultation paper outlining proposed frameworks for licensing digital asset platforms, including those listing BNB and other major tokens. Experts highlight that these regulatory signals, while introducing stricter compliance expectations, bring much-needed legal certainty for service providers and users. The anticipated regulation is favorably viewed by industry participants who expect it to promote investor confidence and operational stability, reducing risk-overhang for tokens like BNB actively traded on leading Australian exchanges.

Recent data shows increasing BNB adoption among Australian merchants and payment platforms targeting crypto-savvy customers. Over the past week, several local fintech startups and established payment processors have integrated BNB as a settlement and payment option, citing strong user demand and competitive transaction fees. Specifically, partnerships with Australian e-commerce and travel businesses now enable customers to make direct purchases using BNB, which enhances its utility and real-world relevance in day-to-day transactions. Market observers note that each wave of merchant adoption further embeds BNB in the local digital economy, supporting sustainable ecosystem growth.

Australian institutional interest in BNB is rising, backed by positive fund flows and portfolio allocation reports. Major Australian crypto funds and market analysts have recorded net inflows into BNB-related instruments over the last week, reflecting renewed confidence in the asset’s medium-term prospects. Investment advisory publications highlight BNB’s robust cross-chain utilities, its integration in DeFi platforms, and the perceived stability of the Binance ecosystem, all of which are seen as positives in the context of risk-adjusted Australian portfolios. These trends are particularly notable against the backdrop of outflows from several competing altcoin products.

BNB’s price resilience bucked broader crypto volatility, with Australian traders among key contributors to the steady demand. While the global digital asset market experienced significant swings, BNB’s price exhibited relative stability throughout the past week, according to regional trading desk reports. Australian trading volumes in BNB remained brisk, with several large fiat-on-ramp transactions coinciding with local regulatory updates and new product launches. This resilience has been interpreted by analysts as a sign of deepened market maturity and sustained strategic interest from Australia’s crypto community, further reinforcing BNB’s attractive profile in the market.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.