Should I buy Google stock in 2025?

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At HelloSafe, our expert has been tracking Google's performance for over three years. Every month, hundreds of thousands of users in Australia trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Google.

What is Google?

How much is Google stock?

The price of Google stock is rising this week. Google currently trades at $175.84, up 1.46% over the past 24 hours and showing a solid weekly gain. With a market capitalization of $2.17 trillion and an average three-month daily volume of 50.6 million shares, Google remains one of the world's most actively traded tech giants. The stock’s P/E ratio stands at 19.96, dividend yield is 0.47%, and its beta is 1.01. Given these indicators, the stock offers a blend of steady growth with moderate volatility for Australian investors.

Our full analysis of Google stock

After a rigorous review of Google’s latest financial results and its stock performance over the past three years, we have integrated financial indicators, technical signals, market data, and peer group analysis via our proprietary algorithms to deliver the most comprehensive perspective possible. In light of this multifaceted approach, a question emerges naturally for investors: So, why might Google stock once again become a strategic entry point into the technology sector in 2025?

Recent performance and market context

In 2025, Google’s share price has shown significant resilience, trading currently at $175.84, with a range over the past 52 weeks stretching from $140.53 to a peak of $207.05. After a moderate pullback year-to-date (-5.64%), the stock stands well above its yearly lows, highlighting the absorption of broader market volatility tied to both regulatory concerns and sector rotation. Notably, Google has announced several strategic advances and partnerships, including a deepened collaboration with OpenAI and a new phase of AI model deployments, which have fostered renewed institutional interest.

Macroeconomic conditions remain broadly favorable for tech, characterised by robust digital transformation trends, improving global growth forecasts, and a supportive interest rate environment. Within the sector, investors are rewarding scale, innovation, and transition to recurring cloud revenues—areas where Google stands as a global leader. The company’s capacity to both defend and extend its competitive moat amid heightened competition continues to attract both local Australian and international investors seeking exposure to high-quality US tech assets.

Technical analysis

Examining key technicals, Google exhibits a healthy underlying trend. The stock trades above all major moving averages (20, 50, 100, 200 days), signalling a structurally bullish backdrop despite a transitory corrective phase. The 14-day RSI at 56.95 points to a balanced momentum environment—neither overbought nor oversold—while MACD shows a mild selling signal offset by the stock’s position above support levels at $163. The principal resistance at $187 represents a potential breakout point.

Recent trading patterns suggest Google is finding strong demand on dips, with buyers stepping in as the price approaches its moving averages. The ongoing alignment of trend and support structures offers further confirmation that any near-term weakness could ultimately serve as an entry point for medium- to long-term investors.

Fundamental analysis

Alphabet’s fundamentals remain among the most attractive in global technology. Across Q1 2025, the company reported year-on-year revenue growth of 12% to $90.23 billion, operating profit expansion of 20% to $30.6 billion, and a striking 46% jump in net income to $34.54 billion. Diluted EPS reached $2.81 (up 49%), far exceeding consensus estimates and reflecting both margin discipline and product leverage.

Google Cloud—now contributing over $12.3 billion per quarter—has become a true engine of growth, with revenues surging 28%. Coupled with ad services and emergent subscription models (YouTube, Google One), Alphabet’s portfolio now blends stability with high-growth verticals. A forward P/E of 19.96 and dividend yield of 0.47% signal a compelling relative valuation against the tech sector at large, while Alphabet’s superlative PEG and P/S ratios reinforce a narrative of profitable, quality-led growth.

Strategically, Alphabet remains on the cutting edge, with generative AI and infrastructure spend ($75B in 2025) safeguarding its multi-year innovation advantage. Its brand strength, dominance in core markets (search, video, productivity), and proven adaptability underpin a structural moat difficult for new challengers to penetrate.

Volume and liquidity

Google’s trading volume remains robust, averaging over 50 million shares daily over the past fortnight—a testament to the stock’s liquidity and the market’s confidence in its future. Such healthy volumes facilitate efficient trade execution, narrow bid-ask spreads, and dynamic price discovery, supporting steady price appreciation potential.

The substantial public float and strong institutional ownership add another layer of confidence, ensuring that price action is driven by informed, value-oriented flows rather than speculative excess. For Australian investors, this means high accessibility and reliable liquidity when considering Google as a core or satellite portfolio position.

Catalysts and positive outlook

Looking forward, Google’s investment case is built on visible, high-impact catalysts:

• AI leadership: The deployment of Gemini 2.5 and rapid advances in generative AI models solidify Google’s leadership in artificial intelligence for both consumer and enterprise applications.
• Cloud computing acceleration: Google Cloud’s continued momentum (+28% Q1 growth) augurs well for persistent top-line expansion, diversified revenue streams, and operating leverage.
• Monetisation of subscriptions: The milestone of 270+ million paid subscriptions (YouTube, Google One) adds durability and predictability to revenues, with ample runway for cross-selling and pricing optimization.
• Strategic partnerships: New alliances with OpenAI and major enterprise customers offer material upside potential, driving cloud adoption and data scale.
• Shareholder return policies: Alphabet’s $70 billion buyback authorisation and recent dividend boost signal management’s ongoing confidence in intrinsic value and reinforce total shareholder returns.

On the regulatory front, while anti-trust actions persist in the US and EU, Alphabet has shown an ability to navigate these challenges pragmatically, preserving core profitability and market share even amidst elevated scrutiny.

Investment strategies

For investors seeking tactical alpha, Google’s technical configuration suggests attractive risk/reward entry near current support levels ($163–$175), with a focus on upside potential toward the analyst consensus target of $199.95. Medium-term positioning appears favourable as the company continues to ramp innovation expenditures in AI/Cloud, with the possibility of multiple quarterly “beats” acting as positive catalysts.

Long-term investors can be reassured by Alphabet’s secular leadership, continual expansion into adjacencies (cloud, IoT, health, quantum), and robust capital allocation. Cyclical market dislocations or regulatory-induced corrections may provide windows to reinforce positions, especially ahead of product launches and major earnings releases.

Key buy-side strategies include:

• Scaling into positions on technical pullbacks or near major moving averages.
• Layering entries ahead of major AI/cloud announcements or trading updates.
• Focusing on core portfolio construction, using Google as a technology anchor.
• Employing options overlay (for qualified investors) to capture premium from volatility spikes.

Is it the right time to buy Google?

Google presents multiple compelling arguments in favour of renewed investor interest. The convergence of robust revenue growth, accelerating cloud and AI momentum, attractive relative valuation, and visible strategic catalysts suggest the stock may be entering a new bullish phase. With technicals confirming strong support and volumes reflecting market conviction, the risk/reward profile appears distinctly asymmetric to the upside.

For investors poised to gain exposure to the evolving technology megatrend, Google seems to represent an excellent opportunity—anchored in both foundational strength and future-facing potential. As global digitalisation accelerates and Alphabet’s innovation flywheel turns ever faster, this cornerstone stock warrants serious consideration. Australia’s investor community stands to benefit from Google’s scale, adaptability, and relentless focus on value creation—the hallmarks of a high-conviction, forward-looking holding.

How to buy Google stock in Australia?

Buying Google stock online today is straightforward and secure when using a regulated broker in Australia. Investors have two main options: spot buying, where you own Google shares directly, and trading Contracts for Difference (CFDs), which allows for leveraged strategies without owning the share. Both methods can be accessed from trusted platforms that comply with ASIC regulation, ensuring safety for your funds. Each approach offers different benefits and risks, so it’s important to choose one that matches your goals. To find the best value, check our broker comparison further down the page.

Spot buying

A cash purchase means you directly acquire Google shares, becoming a shareholder. With this method, you pay a fixed commission per order—typically around AUD 5–10 charged by leading local brokers. You also benefit from any dividends paid and can sell your shares at any time.

Gain scenario

Example: If the Google share price is $175 AUD, you can buy around 5 shares with a $1,000 investment, including a brokerage fee of about $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading lets you speculate on the price movements of Google shares without owning the underlying asset. You can access leverage, meaning you only deposit a fraction of the position’s value (e.g., 5x leverage). Fees are paid via the spread (the difference between buy and sell prices) and overnight financing if the position is held for more than a day.

CFD Leverage Gain Scenario

Example: You open a CFD position on Google shares with 5x leverage.

This gives you a market exposure of $5,000 from a $1,000 stake.

Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before investing, it’s wise to compare brokerage fees, trading platforms, and available services to find the offer that best suits your needs. The best method—spot or CFD—depends on your investing style, goals, and risk preferences. For details on different brokers, see our comprehensive comparison further down the page.

Our 7 tips for buying Google stock

The latest news about Google

Google expands investment in Australia’s local cloud and AI infrastructure. Within the past week, Google confirmed the launch of additional regional cloud datacentres and AI innovation hubs in Sydney and Melbourne. This is part of an ongoing commitment to digital infrastructure, strengthening Google Cloud’s presence and capabilities tailored for Australia’s enterprise, education, and government sectors.

Regulatory clarity around AI and privacy boosts confidence in Google’s compliance posture. Australian regulatory authorities have issued new guidelines recognising responsible AI deployment. Google’s proactive engagement with the Office of the Australian Information Commissioner (OAIC) and its visible participation in national consultations have positioned it as a compliant leader, mitigating legal risk for local business integration.

Australian market share for Google Workspace and Ads remains robust amid new digital adoption initiatives. Latest quarterly disclosures indicate sustained demand growth for Google Workspace subscriptions and Ads inventory in Australia. The uptick is driven by SME digitisation, notably in retail and healthcare, supporting Google’s local revenue stability and diversifying its regional cash flows.

Partnership between Google Cloud and major Australian university accelerates AI research commercialisation. Announced this week, Google Cloud’s expanded alliance with The University of Queensland is set to provide advanced AI resources and training to researchers and startups. The collaboration aims to drive commercial AI solutions, potentially expanding Google’s ecosystem and thought leadership in the region.

Google’s brand sentiment in Australia hits a post-pandemic high based on consumer trust surveys. According to an updated Roy Morgan survey, Australian consumers have registered the highest trust levels in Google services since 2020. Positive brand perceptions are attributed to improved product reliability, transparency in data practices, and active engagement with community digital literacy programs.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.